1. Anchor text link in the station
1) Combine SEO keyword to add anchor text hyperlink to information page
2) each page anchor text control within 1-3
3) links to the page to the keyword relevance high
4) do not use the same keyword has been linked to a URL, as much as possible with a different anchor text. Make the link look more natural.
5) key page links to special treatment (home page, feature pages, etc.)
2. Page keyword layout and density
1) Check each page title\keyword\description is complete, keyword has no layout. (By homepage-Channel page-Special page--list page--Detail page)
2) page keywords only relate to the content of the current page, not to the entire site, the channel and other content.
3) The title of the product category can also be used as a more specific keyword.
4) Stand in the perspective of the audience, combined with some of the user's search habits, to fill in the appropriate keywords. (can refer to Baidu's related search).
5) Different keywords must be separated by commas, (,) in English.
6) keywords to 3-5 appropriate.
7) Check the density of the keywords on each page in the page (recommended at 5%) can be controlled by product reviews
3. Check Information Writing standard
1) The first paragraph of the article must appear the page keyword, and can be the first paragraph appeared in some of the page keywords bold.
2) The end of the article also to appear page keywords, as far as possible the page keyword in the end of the article.
3) page keywords in the text of the article to have a certain proportion of distribution (in general, is 2-8%), in the premise of not affecting reading, some pronouns can be replaced with page keywords.
4) page keywords in an article expressed to unify.
4, check the picture specification
1) All products, information reference pictures should be added when uploading the Alt attribute, and the ALT attribute must conform to the content of the image itself, but also to include as much as possible page keywords. </img>"
2) Each picture should be equipped with the appropriate text description, and the text description to include the page keywords.
3) for the information of the article, try not to miss more pictures (1-3 inside), if you can put the site's product pictures the best.
4) If the product image needs to be hyperlinked, plus title caption description.
How the alt attribute is spelled
Better writing (description of the picture content, and do not forget to embed into the keywords):
Warning notation (keyword stuffing, try to avoid, otherwise endless):
5, help to organize the long tail of cosmetics and keywords and real-time hot keywords
6, to collect the key words and the external chain of competitors
Source: SEO Self-study net
SEO's website optimization process