Seven amazing tricks for startups

From: http://tech.huanqiu.com/business/2012-06/2799885.html

Start-ups on the Internet are prone to the Red Ocean trend because of their low barrier requirements. Every day, entrepreneurs guard their own phalanx, at the same time, I was afraid that a dark horse like Pinterest would suddenly surprise me. If you don't want to justify your efforts, let's make a thorough reform. Victory is always the first person who dares to eat crabs. Next, we will give them seven tips for start-up companies, in addition, I sincerely hope you will take some actions when you look at it.

1. Solve persistent customer difficulties

Every industry has industry problems that make customers crazy.

Customers of technology suppliers often need to wait patiently for technical support, and the process of providing technical support is too long: what is your problem, your machine serial number, and the specific description language of your machine fault ...... And so on. What you need to think about is, is there such a problem in your enterprise? Are you repeating this mistake? If you solve this problem, users will find that your company is so different, because you really treat them from the perspective of users.

2. simplified structure

If you are a bank, you are only good at managing your money, but not good at managing your customers. For example, you do not have simple web user interfaces and user tools, your work is greatly reduced. The more complex the workflow process of your industry is, the more chance you will win by simplifying the process. Remember: the first process to simplify is simplified, it is often the most profitable.

3. reduce product cost by 90%

Crazy changes are needed to subvert a new industry. A significant cost reduction requires a new workflow and business model. For example, smartphones and tablets are good examples. For example, a $20 iPad app can replace a professional navigation device worth $500, and the effect is better. If you have not cut the cost by 90%, don't mention: "What have we done for customers and how much we have done to improve efficiency ."

4. Simplified Products

Do not attach dispensable items to products. users will only doubt whether they have spent the money they shouldn't spend, and treat each product you sell on the market as your work, it is simple and practical, and it also ensures that it complies with the rules of small profits on the market.

5. Let your company talk to customers

In addition to answering users' questions smartly, Apple's iPhone's Siri personal assistant can also recognize a large number of voice commands. In fact, the most difficult part is not the technical level, but the mask you put on, because no company absolutely master the customer, and if your product is not the best, you may lose the customer, therefore, if you have the ability to become a digital person who can talk to customers, you can increase customer stickiness to the greatest extent possible.

6. Company transparency

Taking into account the public image, many companies will try to conceal poor user comments, negative news, and unsuccessful products. However, if you dare to reveal the truth, your company culture will become a powerful weapon to compete in the industry. It will affect the initiative of your employees and attract a large number of like-minded candidates, then, what changes will happen to your company?

7. Build a loyal image for users

When you begin to provide personalized services to your customers, you will have the opportunity to suggest a loyal image in the customer's mind. If you are thinking about saving money and saving time for your customers, if you can provide effective services, you will try to improve product quality rather than building a so-called "after-sales service" afterwards ", therefore, your customers do not have to turn to your competitors. It is an endless fortune to gain customer trust.