Several reasons for enterprises to go online--Communicating with customers

Several reasons for enterprises to surf the internet

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Corporate Internet is one of the topics in business circles in recent years, E-commerce, online shopping, online advertising, online supermarkets ..., so many companies are interested in the Internet, in the final, because there are unlimited business opportunities online. So, what can the Internet bring to the enterprise? How can companies surf the Internet? The article will make some basic introduction.

Why do companies build websites?

Make the most of Internet resources: The Internet is a powerful tool for sending information about products or services to every corner of the world at a low cost and convenience. All customers all over the world can understand the enterprise through the website. Intemet has connected a considerable number of netizens, businesses, institutions and governments, and has developed towards a wider scope. Intemet is developing at a geometric rate in China, so any company should not be exposed to intemet, which will leave the most basic resources and environment for enterprise development: human society.

E-commerce: e-commerce (EC, that is, the abbreviation of E-commerce), the definition of e-commerce in the world, from a different point of view there are different definitions. Can be understood as relying on the Internet, with a certain amount of credit payment means, in the network to carry out the purchase and sale of products, fees and other business activities. According to the different types of transactions, can be divided into: BtoB (often referred to as business-to-business, commercial organizations of E-commerce), BTOC (often referred to as the consumer, commercial organizations to consumers of E-commerce), CtoC (often referred to as c2c, that is, consumer E-commerce), Ctob (often referred to as C2B, that is, consumers of business e-commerce) and so on. Domestic famous E-commerce sites such as www.Alibaba.comwww.8848.netwww.1hao.com (Figure 1) and so on.
E-commerce is the trend of future economic development, the goal is to realize the network and electronic transaction information, such as the use of electronic money, open online stores, online business negotiations and the use of electronic signature signing contracts and so on. Corporate Internet access is usually joined to an online industry association website or commercial website, become a member or network members. Publish the supply and demand information on the trade association website or commercial website, obtain the relevant policies and market information, and enjoy other services.
Enterprises to establish a website, from the point of view of sales, can reduce the intermediate links in the transaction, reduce costs. Corporate website can also be expanded to become online sales and pre-sales Advisory Services Center. Interaction with customers: enterprises to establish a website, the information advisory station opened to the Internet, dedicated on duty, to provide information services. Can establish real-time, thematic, or individual channels of communication with external sources. Some companies open e-mail addresses on their Web sites to enable customers to express their opinions to the business through e-mail.
Because of the fast delivery of e-mail, businesses can quickly get customer information and respond promptly. Some corporate websites contact customers in the form of BBS or bulletin boards (Figure 2), customers can express their opinions, and they can also see other customers ' information and previous information. Can enable customers to fully and objectively understand the enterprise and Enterprise Services and products. And because it is a direct dialogue, it has the effect of enhancing feelings.

Build Corporate Image: Let others see themselves, show the strength of the enterprise. Enterprises will be able to "debut" in the Country and the world, is undoubtedly an opportunity to promote enterprises, products and services. From the point of view of advertising, corporate website is related to the construction of corporate image, there is no website or corporate image.

Take the initiative to seize the opportunity: enterprises to surf the Internet, this is the era of the trend of development, must be developed as soon as possible, any company want to follow the Internet. In order not to be competitors to build a site to seize the initiative, in order not to lag behind the trend of the times, should consider the need to build a station.

Do online advertising: Companies can use their own or other people's Web pages to advertise. Some professional network service providers (called ISPs,
that is, network service providers) have a large information service system (called ISP's website) that summarizes information on the Internet, which is offered to enterprises for advertising services. Online advertising is typically posted on an ISP's web page with a striking graphic that can be used to link
to more and more specific advertising messages with a large amount of information. Corporate web site itself is advertising, some enterprises in the Internet to establish their own web pages, or to open their own web site, the enterprise information centralized, classified columns, easy to browse. All the famous enterprises in modern society have set up their own web pages or websites on the internet.