Shared economy again ignited, mobile phone free to recharge into the new blue sea

Entrepreneurship must choose to be less able to see the entrepreneurial projects, which often can be established before the market to obtain a considerable market leadership position. Recently went to Beijing West railway station by car, inadvertently found a new market opportunity-smart phone free charge. Because the phone was not power, and need to contact friends, so I went to find the phone can be charged to the place, found in Beijing West station waiting room has a number of free charging piles to provide a smart phone charge, and charging very fast.

Still remember a few years ago is also in Beijing West station, that time need to cast 1 yuan coin, only then can charge 10-20 minutes. However, due to the lag of the charging device and the limited number of charging interfaces, many times the charge is not very convenient, and the charge of 10-20 minutes of electricity is equivalent to no charge. In fact, because the power consumption of smartphones is generally too fast today, coupled with the many inconvenience of outdoor charging, mobile phone charging has become a big pain point.

It is also because of this pain point, with free charging as the representative of the new shared economy began to rise, and has initially formed two types of free-charge shared economic model.

　　Full free Charging mode: fixed charging pile

I mentioned in front of the Beijing West station mobile phone charging, is made by the free charging technology to create a complimentary charge service, at present they in Beijing, Shanghai, Hangzhou, Nanjing and other cities in the railway station, government Hall, hospitals and other public places put a number of charging equipment, more than 2 million of the daily coverage of users. However, the charging pile is only going into a few one or two-line cities, and if the future of their full access to all the domestic 1234-line cities, their daily coverage of users is very scary.

From the user's point of view, the charging device is often selected in such areas as airports, railway stations, passenger terminals and other large area, the flow of people more concentrated places, users can charge 24 hours free. By providing free charging services in these places, the user is addressed with the need for an emergency contact person.

At the same time, not every user at any time out will carry their own charging treasure, and because the smart phone power consumption too fast problem has not been effectively resolved, there are many users at the station and other people or shopping malls, often will pick up their own mobile phone to play, but the phone is not enough to do, If you can have a free charging device for a quick charge at this time, it's a good fit.

Judging from the shared economic business model, many people may have a hint of concern about the free mode of charging. In fact, the charging technology is divided into ordinary charging area and high-speed charging area, ordinary charging can be directly free charge, but through high-speed charging, the device will recommend to users several of the most popular mobile games or application products, of course, users can choose their own use, can also uninstall, But they built a new mobile app distribution channel through this offline charging.

In addition, with the advantage of this offline mobile app distribution channel, they started collaborating with some game developers and trying to enter the game intermodal. In the future, as their equipment is widely paved, their offline advertising business will be able to effectively activate.

From the facilities in public places, railway stations, bus stations, government halls, hospitals and other public places also need this free charging equipment to improve their public facilities services. As a result, this charging pile can easily be co-operative with this type of public place, and their free charging devices can easily be quickly popularized and quickly captured in public places in various cities.

However, there will be some deficiencies in the charging mode for charging.

Less than one: the future to be in each city in a number of public places to lay the charging equipment, which requires a considerable cost, especially in the late maintenance of equipment, but also the need to put in continuous labor costs and equipment maintenance costs. For some startups, this free-to-charge pile charging model is not something that the average company can afford.

Less than two: this charging pile is fixed in a position, so the user to charge must be fixed in a place, not to go elsewhere, this charging method in the flexibility of the above has certain limitations. But they are also said to be developing seat-type charging devices that allow users to recharge while waiting.

　　Semi-free charging mode: Mobile Charging PO

Unlike the Cheong-charge charging pile model, Shenzhen Street Power technology company has launched a charging treasure free charging mode. Users can find the nearest chassis location by paying attention to their public number, then can borrow a free charging treasure and data cable, the charge Bao lent out within 1 hours of free, more than 2 yuan per day charges, the whole process can be returned by any cabinet machine. And the construction of the charging pile in all public places, they are the charging cabinet to focus on shopping malls, restaurants, cafes, bars, KTV, cinemas and other consumer places.

As with the starting point of charging, this charging treasure also aims to solve the pain points of the users of outdoor charging is not convenient. Just as with the fixed form of the rechargeable charging pile, the charging box is more flexible in the way of charging the treasure.

Therefore, from a convenience point of view, they this free way to charge the treasure, so that users can take charge at any time, so that the user in the window when the phone is not electricity can be borrowed from this charging treasure to mobile phone charging, shopping directly after the street can be returned. Users need to pay a deposit of 100 yuan before the loan, the return of the rechargeable treasure can be immediately withdraw.

However, the free mode of mobile charging treasure, in some respects there will be a certain defect.

First of all, if the charging cabinet machine dot is not particularly many, the return will also exist some of the convenience. Some users will charge Bao took charge, it may forget to return, it may also be due to the distance back to the place of charging treasure, for the user is more troublesome.

Secondly, compared with the charging device of fixed charging pile, the mobile charging treasure has the limit of the number of charge use, once the charging times exceed, the charging treasure faces the problem of scrap elimination. This model will face a profit problem if it is not able to recover enough cost within the number of charges.

Finally, in the business model, mobile charging is actually a way of leasing, and then trying to rely on this lease over time to collect fees, which is not much different from the traditional enterprise thinking mode. In the commercial value space, it seems to be somewhat inadequate compared with the fixed charging pile mode.

　　Free charge for mobile phone sharing economy can be the next blue ocean?

The two types of smartphones we mentioned above are free-of-charge shared economic models, and they are not too long to enter the market, so the market share is not high. Many people do not consider how much market space a smartphone can charge for free. But in Liu Yan personal view, this market is becoming a real blue ocean under the mobile Internet.

　　1, high-frequency secondary charging needs

We've already mentioned the pain points in the market for out-of-smartphone charging, according to CNN, the father of mobile phone Matty Coux Cooper (Marty Cooper) once said that his invention has a clear flaw: you have to charge the cell phone battery. "The need to charge mobile phones is becoming a big problem for people, and I think it will be more and more serious," said Cooper. ”

In fact, there are two big reasons for the huge demand in this market. One is the user's demand for the entertainment of smartphones is increasingly strong, some mobile phone users even to a kind of extricate themselves, many people have not been able to leave the smart phone for a minute. Then, all the time in holding a mobile phone play, which will inevitably cause the battery consumption is too fast, it also spawned the need for mobile phone needs to continue to recharge.

The other is from the smartphone itself. With the increasing function of smartphones, the demand for the storage capacity of cell phone batteries is increasing, and most of the smartphone power consumption on the market cannot support users to play for several hours. This is not difficult to explain why many mobile phone users now travel to be equipped with a charging treasure, some people even equipped with two, no way, can only endure heavy backpack.

　　2. Huge business value space

All say there is demand will have users, with users naturally have business value, we from the free charging piles to build offline mobile application distribution channels, and then to the offline advertising, and to work with the game developers, and into the game in the field of transport, enough to see the huge commercial space of this market.

No, only unexpected, some new entrants are also constantly exploring new business models. Shenzhen Street Electric charging treasure Leasing mode Although not a perfect business model, but this also to some extent shows that the new entrants will also explore more good business model. For instance, with a wireless WiFi network on the rechargeable charging pile or on the charging box on the street, they can grab a powerful mobile line entry using the layout of the offline outlets.

　　3, the entrepreneur gradually into the bureau

As a matter of fact, there are many companies that have started to infiltrate their charging devices into places where the market is not just charging and Shenzhen street power. In Beijing, many subway stations have provided free chargers that can charge Android and Apple phones, and in Hangzhou, many express bus stations have already been sent to the mobile phone charging station ...

More and more entrepreneurs are already starting to focus on the market opportunities behind free charging, and they are starting to enter the market gradually. But the charging pile, for entrepreneurs need a certain amount of technology and capital threshold, charging equipment, also need a certain amount of capital costs. But as more entrepreneurs come, capital will pour in, and the market will have a big war.

　　So, the smart phone free charge sharing economic war is about to be launched, who will really win in the future?

When it comes to sharing economy, many people are very bullish. Uber and Didi have sprung up in the field of travel sharing, and in the area of short-term sharing there has also been the dominance of Airbnb, where new unicorns such as WeWork have emerged in the field of office sharing. So who's going to be the next overlord in a new, shared-economy market where smartphones are charging for free?

On the one hand, such a platform must have a reasonable business model, is so-called "drip after no drop", blindly burning money is not a permanent. Investors will not like the past, as long as the crazy burn money can dominate the market, in fact, in the last year when the most fire, the country's thousands of have a round of financing of the platform of the platforms are burned dead. In order to quickly spread the network of charging equipment in the country, which requires a great deal of capital investment, but the light has no income, I am afraid that few start-ups can afford to burn.

On the other hand, companies that can quickly occupy the market in the first place will have a greater chance of winning. Charging piles Unlike other equipment, in a public place, they tend to only install a company's charging equipment, which is not the same as group buying, the merchant can simultaneously and several group purchase platform to achieve strategic cooperation, physical store shops and public places are unlikely to install several companies at the same time charging equipment.

Overall, the future in our access to the railway station, bus station, hospital, shopping malls, restaurants, cafes and many other places will appear a variety of free charging equipment, with the influx of more and more, a free charging with smartphones, a shared economic war is quietly coming.

　　Liu Yan, Zen Road ponder Internet, public number: liukuang110

Shared economy again ignited, mobile phone free to recharge into the new blue sea