Sharing Enterprise website SEO optimization Ideas

Now the network has become the majority of enterprises marketing tools, SEO optimization of the enterprise's benefits clearly highlighted. The following describes the enterprise website SEO optimization ideas.

First, the Domain name detection

In order to understand the current status of the site, we need to detect the various indicators of the site's current situation of a comprehensive assessment, that is, domain name detection. Detection of content generally includes the site's current PR value, Alexa rankings, Baidu and Google, such as the inclusion of SE, PV, IP, reverse link number.

1) Domain name registration time

2) domain name PR value

3) Alexa rankings

4) Baidu included

5) Google included

6) PV Number

7) IP number

8) Reverse Link

II. website structure Analysis and optimization

1) Website framework

According to the content of the site, the site page can generally be divided into: home, channel pages and article pages, the main considerations are: ① Various pages of the three elements (title, keyword, description) writing situation. Among them, the homepage is generally the manual writing, the channel page and the article page may be the manual writing, may also follow some standard structure to generate automatically.

② find out the existing problems in the framework of the current website, consider how to modify, to achieve the effect.

③ Building the simplest website structure. Home (First level domain name) + Channel page (level two domain name or primary directory) + article page (simple path in each channel page directory) ④ consider whether to enable level two domain names. For site subordinate sites, the use of level two domain names will make it easier for users to remember the site's access address, thereby retaining users.

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2) Website code

The site code considerations, the general is mainly technical SEO optimization, the basic content is: ① from the point of view of the search engine, the website code as simple as possible.

② Web page dynamic and static pages, the page generally includes dynamic flash, pictures and other elements, should be from the page loading situation, user experience, such as the consideration of SEO.

③ the technology, writing language, etc. used in the website.

Third, the site optimization keyword ranking

Keyword detection analysis of the main object is the homepage, Channel page (List page) and article page all the currently used keywords, the general steps are:

1) for competitor websites, Luo lists all the keywords.

2) The list of keywords to analyze, mainly to see the current keywords of the various search engine rankings, the number of pages included and Baidu index situation.

3) for the current analysis, find "target keywords" and "Related keywords", while making keyword optimization list.

Iv. website SEO plan and Forecast results

SEO program mainly includes the best structure summary, page writing, keyword optimization, content optimization and effect prediction, the specific content is:

1) The best structure summary: The current structure of "health", whether the focus of attention, whether the page design highlights the "focus area" (generally, for the picture focus, people are more likely to focus on the text focus); whether the channel is enabled for level two domain names (at least a first-level directory).

2) Page Three elements (title, keyword, description) writing: According to different periods, people pay attention to different hotspots, timely adjust the relevant pages of the three elements (title, keyword, description) content.

3) keyword optimization: Phased implementation of key word optimization, target keywords, related keywords, long tail keywords.

4) Content optimization: Predict some social hotspots, enrich the content of the website itself. At this time the most involved is generally the article page.

5) Effect prediction: Generally through the actual number of indicators to carry out the effect of the forecast, the number of indicators mainly include: PR value, Alexa rankings, PV, IP, Baidu and Google search engine including the situation, backlinks, etc., but also include the various stages of keyword ranking situation.

6) The best structure summary: The current structure of "health", whether the focus of attention, whether the page design highlights the "focus area" (generally, for the picture focus, people are more likely to focus on the text focus); whether the channel is enabled for level two domain names (at least a first-level directory).

7) Page Three elements (title, keyword, description) writing: According to different periods, people pay attention to different hotspots, timely adjust the relevant pages of the three elements (title, keyword, description) content.

8) keyword optimization: Phased implementation of key word optimization, target keywords, related keywords, long tail keywords.

9) Content optimization: Predict some social hotspots, enrich the content of the website itself. At this time the most involved is generally the article page.

10) Effect prediction: Generally through the actual number of indicators to carry out the effect of the forecast, the number of indicators mainly include: PR value, Alexa rankings, PV, IP, Baidu and Google search engine including the situation, backlinks, etc., but also include the various stages of keyword ranking situation.

This article is from the "SEO Technology blog" blog, please be sure to keep this source http://9929808.blog.51cto.com/9919808/1914130

Sharing Enterprise website SEO optimization Ideas