SHOPNUM1 Differential Pin Mall system with you look: Airlines and where to go continue the inter-year War

Despite a 180-degree twist on the airline's suspension of cooperation, the "Where to go" network and the airline's "war" did not appear to have been extinguished. January 7, several airlines announced the withdrawal of the "where to" the flagship store.

From the last day of 2015 to January 6, including China Southern Airlines, HNA, Air China, Eastern Airlines, Sichuan Airlines and other major domestic airlines, announced the suspension and "where to network" cooperation, and even in the evening of 6th, "where to" network said to self-examination and supervision upgrade, on 7th Day still includes Urumqi airlines, Fuzhou Airlines, The HNA company, including Beibu Gulf Airlines, continues to announce the closure of its flagship store in the "Where to go" network.

"Where the latest statement can only be said to be a form of a state, specifically, how to cooperate with the airline to do a good job on the platform of the violation of sales ticket agent behavior supervision," one of the airlines responsible for marketing management to the "first financial daily" reporters, "the current specific negotiations have not begun, We want to be able to form some fine-grained text protocols. ”

ShopNum1 Differential Pin Mall system and you see: "Where to go" what's the matter ?

It is not so much about "where to go" that airlines say no to "where to go" on the network platform of illegal agents and regulatory model dissatisfaction.

and Ctrip and other traditional ticket sales agents, "where to" the network to take the "platform" mode, first gathered more and more ticket agents on the platform for sales, after, HNA, China Southern Airlines, Eastern Airlines and other carriers have also begun to move to where the Web site and mobile, in the form of "flagship store" sales of air tickets.

Such a business model, but also "where to" the network in China Southern Airlines and HNA issued a statement after the withdrawal of the flagship store, still said that "consumers can continue to" where the online normal purchase of China Southern Airlines and HNA tickets "important reason, because the platform of a large number of ticket agents, are still selling airline tickets, in contrast, Individual airline flagship stores on the platform of the sales accounted for is not high.

However, the "where to go" network did not expect that the competition between the airlines, but surprisingly united, the new Year after the day, there are airlines to take the same "off" action, if the situation further intensified, it is likely to "where the network" of the large ticket agent will be asked to "queued", The bottom shelf sells products on the platform.

This may be the "where to go" attitude on 6th, a major reason for the 180-degree turn, it said that the division proposed to go where the network sales behavior of the various problems, to where the network has begun to self-examination, and start a new round of regulatory escalation measures. Where to go Network has been to the platform all agents issued a notice, request agents in strict accordance with the rules of the air ticket sales and provide a return to change the service. If there is a violation, once verified, to where the network will be the relevant agents to take fines, downline and other severe punishment, never tolerated. At the same time, where to go to the network will also establish a linkage mechanism with China Air Transport Association, on the illegal agent information to the IATA, the serious cases will be canceled agent qualification or even be included in the permanent ban list.

ShopNum1 Differential Pin Mall system and you see: Ticket sales how much know

The above statement, in fact, also pointed out that there is a ticket agent to use the "where" platform to carry out the illegal ticket sales, which is the airline "headache" and the choice of suspending cooperation is the main reason.

For example, ticket fare increase, especially during the traditional peak season, such as the Spring Festival, Golden Week, due to the shortage of seats, short supply, some ticket agents will be in for the consumer ticket booking when the increase in sales, the price even higher than the full fare ticket. In addition, the fare increase must also choose to be bound some "package", such as tying insurance, shuttle service and so on.

Again, such as arbitrarily change the refund policy, the general cancellation policy is based on different classes have a fixed rule, but some ticket agents in the ticket process to introduce higher than the threshold of the cancellation rules, in the consumer need to change the sign, agents on the fee increase charges. If the cancellation rules are not clearly displayed during the booking, it is difficult for the general consumer to find them.

"Of course, these problems are not just where to go on the platform to appear, but because of where the network ticket volume is increasing, consumers from where the platform to buy more problems, and complaints are directly to the airlines," another airline's management told reporters, "We have this many times and where to communicate with the network, Even ask them to publish the contact information of the illegal ticket agent, or on the platform to show all the ticket agent in China IATA registration number, but the effect is not very obvious. “

ShopNum1 Differential Pin Mall system and you see: How the Final problem is broken

A number of people in the industry to reporters pointed out that the above ticket sales of the fishy, indeed not in the "where" network platform a unique, this "to where the network" by the airline group "broken Supply", in fact, only opened the ticket agent industry chaos, how to standardize the industry chain of the joint efforts, as well as more targeted laws and regulations.

In fact, since the airline will commission a drop, more and more fully rely on the Commission to survive the small and medium-sized ticket agent has been unprofitable, closed or career change, the rest is still can get a lot of money back to the big ticket agent, or through a variety of tricks to survive the "black agent."

In foreign countries, in fact, agency commission model has already been canceled, but there is still a ticket agent market space, but the profit model is to consumers to charge the service fee, and very few agents purely ticket sales agent, generally there will be tourism, business and other aspects of extension services, after all, who can be the ticket booking and follow-up service to do better, Who is likely to have more sustainable customers and markets.

Therefore, a number of industry insiders expect, according to the current ticket sales market pattern, airlines and "where to go" network of this cross-year war, it is likely to achieve more agreement after the "shake hands", after all, direct sales ratio and service capabilities are still to be perfected airlines, still need to "where" network and other air ticket distribution channels, Where to go also requires regular and product-rich ticket providers. When Ctrip, which once began to open the platform, and where to go "together", how to reposition Ctrip and the business model of where to go, will also affect the game with the airlines.

SHOPNUM1 Differential Pin Mall system with you look: Airlines and where to go continue the inter-year War