Site promotion of the basic methods reproduced

1. Search Engine Promotion method

Search engine promotion refers to the method of Web site promotion by using Web tools such as search engine, category catalogue and online retrieval information function. Because the basic form of search engine can be divided into web Spider-Type search engine (called search engine) and the search engine based on manual classification directory (for short), so the form of search engine promotion is also based on search engine method and classification based on the method, the former includes search engine optimization, keyword advertising, Many forms, such as spot rankings, fixed rankings, content-based advertising, and so on, which are mostly in the category of categories where the site is located. With the further development of the search engine form, there are some other forms of search engines, but most of them are based on these two forms.

Search engine Promotion method can be divided into a variety of different forms, common are: Login free classification directory, login paid classification directory, search engine optimization, keyword ads, keyword bidding rankings, Web content positioning ads.

From the present situation of development, search engine in the network marketing status is still important, and by more and more enterprises, the way search engine marketing is also evolving, so should choose the appropriate way of search engine marketing according to the change of the environment.

2, e-mail promotion method

e-Mail as the main site promotion means, commonly used methods include electronic publications, member communications, professional service providers of e-mail ads. Email marketing based on user license is different from spamming (Spam), which has obvious advantages over traditional promotion methods or unlicensed email marketing, such as reducing the nuisance to users, increasing the accuracy of potential customers ' positioning, enhancing the relationship with customers and improving brand loyalty. All forms of user email address resources that are applied under the licensed email marketing can be categorized into internal lists email marketing and external list email marketing, or simply internal lists and external lists. The internal list is usually referred to as the mailing list, is the use of the site's registered user data to carry out email marketing, common forms such as news Mail, member communications, electronic publications. External List Email marketing is the use of professional service provider's user email address to carry out email marketing, that is, the form of e-mail ads to the service provider's users to send information. Licensing Email marketing is a relatively independent network marketing method system, can not only be combined with other network marketing methods, but also can be applied independently.

3. Resources cooperation Promotion method

Through the website Exchange link, the Exchange advertisement, the content cooperation, the user resources cooperation and so on, in has the similar target website realizes mutually promotes the goal, among them the most commonly used resources cooperation way is the website link strategy, uses the website traffic cooperation among the partners to promote each other.

Each enterprise website can have its own resources, this resource can be expressed as a certain amount of visits, registered user information, valuable content and functions, network advertising space, and use the site's resources and partners to cooperate to achieve resource sharing, and jointly expand the purpose of income. In these forms of resource cooperation, the exchange of links is the simplest form of cooperation, survey shows that the new site is one of the effective way to promote. Exchanging links or reciprocal links is a simple form of cooperation between websites with certain complementary advantages, that is, placing the logo or website name of the other website on their own website and setting up the hyperlink of the other website, so that users can find their own website from the cooperative website and reach the goal of promoting each other. The role of exchange links is mainly in several aspects: Access volume, increase the user's impression when browsing, increase the advantage in the search engine rankings, increase the credibility of visitors through the recommendation of the Cooperative website. Exchange links also have a deeper meaning than whether you can achieve a direct effect, in general, each site is inclined to link the value of the other sites, so access to other sites link also means that the partner and a domain of similar sites recognized.

4, the dissemination of information dissemination method

The site promotion information published in other potential users may visit the site, the use of the user's access to information on these sites for the purpose of promoting the site, applicable to these information published on the website including the online yellow pages, classified ads, forums, blog sites, supply and demand information platform, industry website. Information dissemination is one of the common methods of free site promotion, especially in the early development of the Internet, when the amount of online information is relatively small, often through the dissemination of information to achieve satisfactory results, but with the explosion of information on the Internet, the way to rely on the release of free data can play an increasingly reduced role, At the same time, because more and more effective methods of Web site promotion, the importance of information dissemination in the common methods of site promotion has also been significantly reduced, so relying on a large number of ways to send free information has not much value, but some targeted, professional information can still cause great concern, Especially when these messages are released in a relatively high correlation.

5. Viral marketing methods

Viral marketing method is not the transmission of viruses, but the use of active communication between users, so that information spread like a virus, so as to achieve the purpose of promotion, viral marketing method is essentially in providing users with valuable free services at the same time, add some promotional information, commonly used tools include free ebooks, free software, Free Flash works, free greeting cards, free e-mail, free instant chat tools, etc. can provide users with convenient tools and content for information, Web services, entertainment, etc. If applied properly, this viral marketing approach can often achieve very significant results at very low cost.

6. Shortcut URL Promotion method

That is, the rational use of network real name, generic URLs and other similar keywords website shortcut access to achieve the method of website promotion. Fast URLs use natural language and site URL to establish their correspondence, which is accustomed to the use of Chinese users, provides great convenience, users only need to input than English URLs to more easily remember the shortcut URL can visit the site, with their own mother tongue or other simple vocabulary for the site "replace" a better memory, More easily reflect the brand image of the Web site, such as the choice of business name or trademark, the main product name as a Chinese web site, which can greatly compensate for the English web site is not easy to promote the shortcomings, because in the promotion of the site has a certain value. With the increase of the number of quick URLs, the user data of these shortcuts can also be equivalent to a search engine, so that when the user uses a keyword to search, even if the Chinese URL registered with a website is not consistent, there is also the opportunity to be discovered by the user.

7. Network Advertisement Promotion method

Network advertising is one of the commonly used network marketing strategy, in the network brand, product promotion, website promotion and other aspects have obvious role. The common forms of online advertising include: banner ads, keyword ads, classified ads, sponsored ads, e-mail ads and so on. Banner advertising relies on the media is a Web page, keyword advertising is a form of search engine marketing, email advertising is a license to email marketing, it can be seen that network advertising itself does not exist independently, need to be combined with a variety of network tools to achieve the function of information transmission, it can also be considered that Network advertising exists in various network marketing tools, but the specific forms of expression are different. The Network Advertising user site promotion, with the choice of wide range of network media, various forms, strong applicability, timely delivery and other advantages, suitable for the initial release of the site and the operating period of any stage.

8, comprehensive website promotion method

In addition to the usual site promotion methods described above, there are many special, temporary site promotion methods, such as prize guessing, online coupons, award-winning survey, online shopping site for the promotion of comparative shopping and shopping search engine, and some even use the establishment of a secondary site to promote. Some Web site promotion method may be ingenious, some sites may use a certain compulsive way to achieve the purpose of promotion, such as modifying the user browser default home page settings, automatically add favorites, or even install virus programs on the user's computer, really worth promoting is reasonable, civilized site promotion method, Should be rejected and opposed to a mandatory, destructive website promotion means.

Site promotion of the basic methods reproduced