Small blue cool riding a succession of closures, shared bicycles 1.5 billion deposit has to go no back _ shared bicycles

It seems that the prophecy of the founder of a shared bicycle became a reality in the winter of 2017. Just, this "knockout" seems to come a little too fast, too fierce, and round after round, no one dared to rescue, who can not save; and we, as spectators, witnessed the whole death, from the birth, to the sick, to no medicine can be cured, and then to the brink of death. The so-called "shared economy" bubble broken behind, who is the problem.

Recently, the little blue bike fell, the founder fled, the staff cried, users angry, we are what the hell. 1,

There are more and more indications that cool cycling will be the next "Little blue".

As early as the middle of August this year, a lot of cool cyclists around the country reflected that cool cycling can not be committed to the 7-day deposit refund. Some users even applied for one months, the deposit is still not returned, customer service phone call is not. This phenomenon is only five months away from the strong road of "golden bicycle".

In the September, these problems not only unresolved, but also more and more fierce, at that time, there are media exposure, Hangzhou, Hefei, Changsha, and so many of the bicycle division has been deserted.

Into the October, November, the negative reports about cool cycling, in the first two days, cool cycling also issued a notice that the suspension of Beijing Tongzhou Wanda Plaza Office to return deposit business, users can "hold an identity card or driver's license, Passport and other valid documents to Sichuan Province, Chengdu High-tech district, Ji Tai Road, No. No. 588, Ocean Center 1, 708 room handling.

Until the morning of 22nd, the cool cyclist once again claimed that the offline refund point was temporarily stopped under the line refund point opening, and said, "as the offline refund point seriously affected the on-site public order and security, decided to temporarily stop the offline refund point open." In addition, Outback will be responsible for the operation of cool cycling management and operational work. ”

During the four-month period, there have been many responses to the problem of non-refundable deposits, but either "due to system instability" or "strategic mismanagement".

And according to the relevant media investigation, users reflect that they have to Chengdu offline refund point did not find the cool riding staff in the scene, still unable to successfully refund the deposit business.

A user can not help but ridicule: I bought a ticket to Sichuan to return the deposit, the result of the deposit did not retreat, but also delicious meal hotpot. 2,

Careful observation of the development of the economy of shared bicycles can be divided into three main stages:

The first phase, which began in September last year, came after the launch of the Ofo, which quickly received a 130 million-dollar C-round financing and announced a formal confrontation with the city to enter the urban business.

In the short few months since then, billions of of capital, including VCs and internet giants, has entered the industry, fuelling the battle of the money-burning race.

The second stage, from the first half of the Chinghuang, Xiao Ming and other colorful shared bicycles began to go on the road, sharing the number of bicycles are not random, the phenomenon of public disorder, vehicle failures occur from time to time.

The third stage, is from the beginning of this year, most of the weak advantage of the start-up companies, due to lack of funds for blood transfusion and other reasons began to get into trouble, mergers, acquisitions, production and other conditions are frequent. 3,

However, the "Sequela" after the death of the bicycle still exists.

Unlike a drop car, when the taxi software is either the number of users to be unsustainable, or the profit model is basically difficult to break through, and all of these consequences caused by the source of the basic is a vicious competition for a huge subsidy, and now the share of bicycle subsidies can not be compared with the taxi software, because users ride a shared bike is not

I have in the "under the bones, sharing the bicycle of the predicament" mentioned that high-frequency and just need to share the economy is essential elements.

In fact, the core assets of shared bicycles are not just hard power such as bicycles, but also the soft power of services such as user maintenance. With the gradual maturation of the user market, the cost and experience become the goal of the two sides to compete.

Just as cool cycling deals with the problem of "user's deposit", if it can't be solved properly, the deposit will be paid by the users themselves. (Wry smile: It's a good thing for a shared economy.) ）

Titanium Media Li Junhui has said, "only to put vehicles, not to be managed and maintained, sharing a bicycle enterprise is in fund-raising fraud." Because this "only put not management" behavior, the purpose is to collect the user deposit, with obvious illegal possession tendency, then suspected to raise money fraud crime. "4,

Entrepreneurship failure, it is said that management strategy wrong, then what is the right strategy. It was a mistake at first. The brutal growth of a new generation of internet economy, lack of corporate autonomy, industry self-discipline, and government regulation have put the problem to the curse.

Wang, founder of the United States, said in public three years ago: "Entrepreneurship is the spirit of relentless pursuit of opportunities despite existing resources." "And now, in such a hot entrepreneurial wave, who can be called an entrepreneur."

Ask yourself: Why sharing a bicycle from birth to death is a flash in the pan, in addition to the acceleration of capital burning money, more importantly, because the Internet industry, has entered the era of oligopoly economy, no one can afford to toss, and entrepreneurs, from the beginning of the calculation of how to be bat received.

As of June 2017, the scale of shared-bike users has reached 106 million, according to the statistics report on China's Internet development status. According to the average user more than hundred yuan deposit estimates, the entire share of the bicycle industry's total deposit or more than 10 billion yuan. If combined with the sharing of cars and various types of goods leasing, the entire share of the economy in the area of deposit deposits is expected to be around 15 billion. Industry people have estimated that nearly half a year, the entire share of the economy has been about 1.5 billion yuan deposit has gone back to the user caused the actual economic losses.

Then, at the end of the article, the author has a sentence to ask: In the next year, two years, or even five years, you on this 299, 199, 99 yuan deposit is how to treat. It's not about the size of the money, it's about what the economic model is like in the age of sharing.