Smart decisions on the Screen: 4 stars. A review of the psychology of human choice on mobile Phones/computers. The non-fluent text helps to understand and remember, knockout system can effectively reduce the regret after the Choice.

<span id="Label3"></p><p><p></p></p><p><p>The book is a human mobile phone/computer to make a choice of psychological research review, more credible, There are many interesting facts and conclusions. A few of the more important conclusions are:<br>1: Human to the site, the judgment of the article to a large extent since the instantaneous perception and aesthetics;<br>2: non-fluent text helps to understand and memorize;<br>3: There are too many options, you can consider the knockout system, each time let the user choose one of the most satisfactory from 4 options. This can effectively reduce the regret after Selection.</p></p><p><p>Overall Rating 4 Stars.</p></p><p><p>Here are some of the important conclusions and information excerpts from the book, #号后面是kindle电子书中的页码:</p></p><p><p>1: People's attention has become "21st century of Low-sulfur crude oil". If you can control the lever of human attention, then you can almost get anything you want. #292</p></p><p><p>2: in several influential papers, psychologist Nelson Kaun (nelsoncowan) points out that the real magic numbers are actually only 4±1--most of the tests on working memory show that when the number of digits (letters, words, numbers, colors, etc.) exceeds that amount, We started missing out on important Information. #331</p></p><p><p>3: in fact, 55% of visitors read a regular article in less than 15 seconds. This means that most visitors do not read the content carefully, they simply respond to the first impression of the content, and quickly decide whether to continue to see or jump to the Page. #566</p></p><p><p>4: according to the calculated data, for a given website, the model of Reinecke explains the influence factor of 48% in the aesthetic preference. This means that only studying color and visual complexity can explain our immediate response to nearly half of a particular site-like or dislike. "#622</p></p><p><p>5: The study indicates that the design of the annual report can significantly affect our judgment on valuations. #692</p></p><p><p>6: we are accustomed to thinking that we are consciously in control of our minds, and evidence shows that we rely heavily on instantaneous perception and aesthetic judgment. In other words, we don't actually have much control, which is pretty scary. Even more frightening is that the screen may make us more dependent on these unconscious preferences, and we cannot explain why we have such preferences. #743</p></p><p><p>7: think of those radiologists who stare at imaging on medical devices all day, such as CT and Mri. Although these physicians have been trained for many years to carefully analyze every part of the image, there is evidence that they attach much more importance to the images in the middle of the screen than the others, as in the Super battleship game, which searches for the other ship's Players. #824</p></p><p><p>8: in the case of 9 options, if the subject sees 9 different snacks on the screen, 60% of them may prefer to choose the one in the middle, regardless of what kind of snack it is. #878</p></p><p><p>9: when it comes to forecasting, one of the most effective ways to improve the efficiency of forecasting is to create a "results-related learning architecture" in which people will continue to receive feedback about their predictive accuracy (in other words, keep grading them). #1118</p></p><p><p>10: based on data compiled by Shaton, changing the way feedback is provided, such as lengthening time coordinates, can make people make better investment decisions. People are trading less (always smart to invest in long-term investments) and seem to be taking more sensible risks. #1184</p></p><p><p>11: we should let the computer replace the doctor to ask the patient what the bad habits (the doctor may also welcome this setting, because many doctors also said to spy on the life of the patient feel very embarrassed). The data also shows that the answer to this method is more realistic, which helps doctors to identify who needs Treatment. #1259</p></p><p><p>12: Why do people order foods that are unhealthy on the screen? Goldsmith and colleagues argue that this phenomenon is driven by a network loosening effect, and we don't have to worry about how others will look at our unhealthy orders (the previous study found that when subjects realized that scientists were tracking their food intake, they ate fewer calories, in front of others, People prefer to leave some food on the Plate. #1287</p></p><p><p>13: But if people are asked when and where they want to vote, such a conversation will lead to a voting plan-10% of these people are likely to vote in the election (the effect exists only in a single eligible Voter's family). #1381</p></p><p><p>14: when they watched a colleague's case of a new surgery failure, their own success rate of surgery would rise sharply. In other words, they are good at getting a lesson on what others are doing, and not being good at learning from the things they are screwing. #1397</p></p><p><p>15: Although notebook computer notes can be written down more content, but handwritten note students regardless of factual knowledge and conceptual knowledge of the test, the score is much higher than the Former. Miller and Oppenheimer concluded that slower handwriting was another "necessary difficulty", a non-fluent source of improvement in educational outcomes. #1593</p></p><p><p>16: The researchers have a clear conclusion: personalized service can increase the tip, regardless of "the actual quality of service experienced in the meal". #1698</p></p><p><p>17: people are willing to comply with some of the pro-social norms, such as water conservation, especially when these guidelines are expressed in the form of their "immediate surroundings". The more immediate, the more personalized, the better the Effect. #1734</p></p><p><p>18: Another study shows that tailoring information to individuals can be more effective at attracting attention and triggering changes in People's behavior, and whether such tailoring involves personal information, location information, or time information is Irrelevant. #1738</p></p><p><p>19: if the value of a normal picture equals 1000 words, then the value of a personalized picture is equal to 1000 ordinary pictures, while a personalized video may be equivalent to more personalized Images. #1833</p></p><p><p>20: the new starting point effect: the "new beginnings" of the year will appear in some temporary signs, such as birthdays, new semester starts, and even every Monday. At these times, it is easier to set goals, and the likelihood of achieving them is greater. #1846</p></p><p><p>21: The traditional selection model assumes that consumers will consider all relevant options, but the real world is far less transparent. Instead of thinking about every possible possibility on the shelves, they quickly narrow down the list of considerations. They usually use branding and labeling as a mental shortcut, and only the products that are filtered to the final list are Considered. The most noteworthy is the size of the selection-typically no more than 5 options. #2041</p></p><p><p>22: If consumers have better information channels to understand the quality of goods, such as other users ' comments, expert opinions, or information provided by other people on social media, then the brand is no longer so Important. #2090</p></p><p><p>23: in fact, he found that many users would prefer to click 25 times if they felt that each click could help them keep approaching what they were looking for. #2115</p></p><p><p>24: some very subtle movements (such as covering the cake with a lid) will allow people to have a sense of ritual that has ended when making difficult decisions, thus avoiding a downward spiral of remorse. #2187</p></p><p><p>25: in a forthcoming paper, Faro and colleagues point out that simply visual cues on the screen, such as "ruled out" on discarded options, or a line drawn between selected options and other unselected options, can trigger a similar end-of-choice experience. #2208</p></p><p><p>26: have you considered using the knockout method to choose, reduce the options from 16 to 4? Such an elimination promotion method is particularly effective when it comes to different variables and trade-offs. Mathematically speaking, this can be seen as the process of reducing from 4 to 2 to 4 of the 1-time Side. #2310</p></p><p><p>27: "do You have an organ transplant when you need an organ transplant?" If so, please help Others. "if people are asked this question before making an organ donor decision, nearly 1/3 of people are more likely to register as donors," he said. #2375</p></p><p><p>28: If I were a surgeon, I would definitely like to know my loss aversion score, but I also want to know the Patient's score so that I can give advice that is more in line with their actual preferences. If their loss aversion scores fall at the very end of the loss aversion spectrum, then I also need to take this into Account. #2449</p></p><p><p>Smart decisions on the Screen: 4 stars. A review of the psychology of human choice on mobile Phones/computers. The non-fluent text helps to understand and remember, knockout system can effectively reduce the regret after the Choice.</p></p></span>