Smart phone price Kill: You sing, I'm going to die on the stage. One Less

Meizu down the Meizu down, the Meizu down the hammer drop; hammer drop hammer down, hammer down millet drop, millet drop millet drop, millet down Samsung drop, Samsung down Samsung drop, Samsung down also who drop? In Meizu MX4 set off the upsurge of 1799, more and more mobile phone manufacturers began to sit down, The price has become the recent mobile phone market theme action.

Domestic intelligent machine to fight Samsung into passive state

Self -9at the beginning of the month Meizu released pricing1799of theMX4after the chain reaction of the mobile phone market, finally broke out in the near future, almost in -hours, hammer, millet, Samsung have made their own price adjustment strategy, of which the most aggressive hammer straight down1020Yuan, and therefore once again plunged into the crusade of public opinion, and millet for MeizuMX4introduced meters4Low edition, pass3Gversion of mobile phone price1599,4GEdition Price1799at the same time, Samsung also can not withstand market pressure, was sent to reduce the price20%to compete for the Chinese market, while planning to haveGalaxy Sof the series featuresGalaxy Athe mid-range flagship machine.

Back to the early days, the reason for today's plight is attributed to the advent of Xiaomi's mobile phone three years ago. Xiaomi is the largest catfish in the entire smartphone market, and the catfish effect has been magnified, and all domestic handset makers, including the charm of China's coolest, have been affected and are now beginning to have an impact on Samsung.

Maybe when it comes to Samsung phones, the first thing to think about is the high-end machines of the Galaxy S and Galaxy Note flagship series, but the trendforce Agency says In real terms, sales of mid-and low-end devices in Samsung's products accounted for a large portion of their smartphone shipments. At present, Samsung in the domestic problem is Xiaomi, Meizu brought high-quality low-price competition craze disturbed the Samsung high-end flagship pricing strategy, and in the low-end market, millet red rice, Huawei Glory, cool big God, ZTE Red Bull products are also blood Samsung.

A few days ago, the statistical organization ISUPPLI China research director Weibo revealed that the three-quarter global smartphone shipments ranked first or Samsung, the second is Apple, the third is Xiaomi, fourth Huawei, fifth is Lenovo (not including Moto) , while in the domestic market, Samsung three quarter is down, Xiaomi surpassed Samsung to become the first in the domestic market. In this state, Xiaomi also with Meizu recklessly, choose to continue to reduce prices, Samsung has had to reduce prices to deal with the market impact.

The stage problem of the development of smart phones in the market

First, from the hardware configuration, the current terminal mainstream configuration is based on Xiaomi3and Millet4for the benchmark, manufacturers in the two-generation product configuration will have different differences in detail, basically is5inch screen,1920*1080about the resolution,400+The pixel density,4Nuclear or8NuclearCPU,2~3g RAM,16G ROM,1300million master camera, -million front camera and so on. The midrange flagship of each vendor is similar in configuration, and3to meters4,MX3to theMX4the replacement, hardware configuration no longer like in the past will have a full range of improvements, are only in detail accessories to do optimization upgrade, so Xiaomi and Meizu's new product release will no longer be the parameters and running points as a bright spot, a story about the steel plate journey, a launch of a new round of price war.

When the hardware does not have too many selling points, the manufacturers will focus on the packaging system, but the home is also based on the Android operating system, although the details of the differences in the optimization, but the overall use of the experience is similar, although the manufacturers have formed their own style, But absolutely no more than the other manufacturers of the system to be excellent, basically also shows the tendency of homogeneity.

In addition, the manufacturing threshold of smart phones continue to reduce, the cost of all kinds of components continue to decline, as long as the rich, casually on the Shenzhen Huaqiang North Walk a circle can do a brand mobile phone, of course, performance and compatibility may not be too ideal, however, for the general user, does not affect the general use. Lower entry barriers attract more and more manufacturers to enter, more participants, price war is inevitable.

With the hardware configuration into the bottleneck period while the component cost is declining, which provides the major brands to provide ample room for reduction. Of course, if no one launched a price war, this part of Moore's law produced by the cost of reducing can become a manufacturer's profits, but once a manufacturer launched a price shock, the entire mobile phone market is easy to fall into a long market elimination game, do not kill a few manufacturers will not stop.

Demand for smart phone market has entered the buyer's era

IDG released the report at the beginning of the year, the estimated annual domestic smartphone shipments will reach 4.2 billion, the year to achieve 19.8% growth, but There will be a sharp decline in growth compared to the 63.6% year. Slow growth, competition, means that the market into a new round of shuffle, manufacturers need to please the consumer as much as possible, from the supply and demand relationship, the market has entered the buyer's era.

At the same time, the same quality of products also make millet futures model is no longer so easy to use, the way to continue to play the futures model is to maintain the price advantage, Meizu MX4 1799 Price again appeared in short supply futures scene. In addition, the upgrading of smart phone products to accelerate, large shipments at the same time bring large inventory risk, so in other manufacturers to introduce new products, manufacturers are also anxious to deal with the inventory of the existing flagship products, price reduction is the most effective way, so the hammer chose Kuangxiang 1020 Strategy, which is a market performance for eager demand.

From the perspective of the market, the smartphone market is the inevitable trend of price reduction, it seems that only the price reduction strategy to solve the problem of manufacturers, and prices caused by the cost of war will continue for a period of time, until the emergence of new era of smart phone market innovation function, can not survive this period of difficult words, will have to face the embarrassment of being eliminated

text / Wang Liyang

focus on the number: technology does not spit unpleasant ( Tucaokeji )

Smart phone price Kill: You sing, I'm going to die on the stage. One Less