Software monetization "into" mobile phones, enterprises smoothly into the mobile era

software monetization "into" mobile phones, enterprises smoothly into the mobile era

SafeNet Android application security and software monetization report to analyze the key of enterprise mobility transformation

( the years 8 Month - Day, Beijing) -- Mobile connectivity has become a wave of keeping pace with cloud computing, big data and social networks. According to the market report of the well-known analytical agency IDC , global smartphone shipments reached nearly 3 billion in the second quarter of the year , Record-high history. Whether for software developers or end-users, they need to be actively integrated into the mobile wave to find new opportunities for their business models.

within the global mobile landscape, Android phones occupy half of " Jiangshan " . According to another analyst , Strategy Analytics ,the number ofAndroid smartphones shipped reaches 2.5 billion, Occupy the market share of 84.6%. with its openness, extensibility and flexible monetization, Android has attracted a large number of software developers and users to take the Android platform as a breakthrough in its mobile strategy, as opposed to the rigorous review of Apple's IOS system. In addition, enterprise-class applications are rapidly moving into the mobile side. The number of devices required by the BYOD population is expected to break through billions of years . Mobile Internet "big cake" attracts traditional software vendors and customers to join in.

However, although Android has a huge amount of users, it does not mean that survival and nuggets have become easier. The mobile internet market is not the flip-flop of traditional markets, and for ISVs , in addition to taking steps to address more complex security challenges, they need to face a more segmented user base and more complex market changes. Therefore, choosing the right software monetization approach and deploying a matching software protection and monetization solution to minimize risk and achieve robust business growth.

Transition to mobile strategy, the software monetization model is the key

recently, global leader in data protection and software monetization SafeNet published a copy of the " Android application security and software monetization report " , this paper analyzes the global trend of Android application and explores the ways and solutions to realize the monetization of software. While the free model is most favored by end users, the report notes that for software developers, a free and paid business model with in-app purchasing options (also known as freemium) is the most profitable business model today. This model accounts for up to 89%on the Google Play platform. For example, game developers offer free download and usage services for games, and profit by selling virtual items that can increase the game experience or help players upgrade their games. This pattern is also common in other types of applications outside the game.

However, the choice of business model is a very complex process. Even for the same program, the diversification of the market and related user behavior also affects the average revenue per download (ARPD). Software developers need to overcome multiple challenges, such as device compatibility and product scalability, to take into account the more complex security environment in a mobile environment, more demanding user needs, and reasonable cost control. How do developers market and monetize their applications? the SafeNet Report emphasizes that combining the overall market statistics with more precise ARPD indicators will help them make the best decisions. Developers should refer to the ARPD metrics of similar applications from the perspective of business models, geographies, and devices when developing new applications . This information helps you choose the best strategy and business model for your specific application to achieve the highest returns.

software currency disguised in " Mobile Phone " , safety, flexibility and cost control are trends

the ISV , there seems to be a contradiction between the higher security measures, the need to meet individual user needs, and the cost of controlling reasonable development and use. SafeNet RMS Android meets the multiple needs of software developers for software protection and rapid implementation of software monetization in the mobile internet era, in security, Significant advantages in terms of flexibility and cost.

Figure: The Holy Days RMS Android Core component protects and authorizes applications running on the platform

first of all, security is the first condition of the software developers to meet the core intellectual assets from illegal misappropriation and by competitors to break the attack. Holy days RMS Android contains several components to protect and empower mobile applications on the platform. For example,theandroid Envelope Shell Protection Technology protects Android Java applications, preventing critical code from being cracked while dynamically identifying the legitimacy of the visitor's identity. Non-authorised use is eliminated. In addition, the Saint-Juno RMS Android supports multi-threaded parallelism, effectively preventing hackers from tracking and cracking programs without slowing the program's running fluency.

second, Android's eco-environment determines the complexity of licensing in a mobile environment. An app may have several features set up and open permissions to different users. Users may also be able to access applications more frequently across end devices. How to ensure the right authorization and a good user experience? Holy days RMS can implement feature-based authorization to customize multiple licensing methods for an application. Software developers can be "tailor-made", according to user needs for differentiated product configuration, packaging and pricing, and timely tracking software usage. The user also has the flexibility to select product features without having to pay high fees for the product's unnecessary functionality and replacement.

today, it is not difficult to launch a mobile product for users or software developers, but the key is to make the product as needed and react more sensitively to market changes. This is not only the " Nuggets " opportunity in the mobile internet , but also their " recycling campaign" in the IT ecosystem. " The transition issues that must be addressed. The characteristics of the mobile internet market will make the software monetization more strategic, become the traditional software developers and end users fully into the mobile internet era of strong support.

Software monetization "into" mobile phones, enterprises smoothly into the mobile era