Storm overseas, domestic mobile phones have a chance?

Since Apple launched IPhone6 and Plus, the discussion about the global smartphone market has been a bit down-hearted, and no one thought: the high-end market double-the supremacy, because two big models of the display (4.7 inches + 5.5 inches) has evolved into a unique Apple show, This monopolistic pattern for Samsung/HTC, it seems a bit tragic, but for Chinese manufacturers, but not entirely bad, in fact, Apple's control of the high-end market, and does not directly affect the domestic mobile phones, after all, we have never had the strength to compete with Apple, at most also advertising and marketing with its competition, For example, Yu Chengdong once held the "Huawei Ascend mobile phone beyond the iphone" brand ran to the MWC to the home phone watering, but the Earth people know the difference between Huawei mobile phone and iphone.

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As the dominant stance of Apple becomes more and more obvious, Chinese manufacturers can avoid the interference from outside, so that the main focus is on product quality, channel deep-rooted, brand promotion and so on, obviously, these work than flashy marketing, more pragmatic, but also more can let enterprises lasting stability.

Now, the latest and most difficult topic of domestic mobile phone is undoubtedly how to march overseas. After many rounds of fighting, the domestic smartphone market is already a Red sea, the market to be developed only three or four lines of urban and vast rural areas, but these market development needs related facilities, the coordinated development of the system, otherwise, ZTE, Huawei will be difficult to sell Mate7 to Yunnan Mountains, because there is no signal. In this context, storming overseas markets has become a strategy that domestic manufacturers have to think about, in fact, from last year, Meizu, Cool, Lenovo, OPPO, Millet and other mobile phones have begun to enter India and other emerging market layout, and Huawei, ZTE and other old handset manufacturers, but further overweight overseas sales, The use of their own in the field of telecommunications equipment brand accumulation storm in Europe and the United States market, in short, China's mobile phone into overseas, is a must fight war, win or lose, but if you can storm the next one or two market, will definitely boost the confidence of China's mobile phone industry chain.

How much ammunition do Chinese manufacturers have to storm overseas?

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In addition to cost-effective, China can be used to storm overseas market ammunition does not seem to be many, but compared to the Shanzhai era, we still find some other means, such as Huawei is now the world's second-largest telecommunications equipment, the momentum behind Ericsson, whether in the third world, or in developed regions in Europe and America, Their telecommunications equipment have a good reputation, the word-of-mouth also help Huawei mobile phone sales, in fact, Mate7 popular with the British, one of the important reason is that they know that Huawei's telecommunications equipment is not bad, such as ZTE from 2012 began to engage in sports marketing, Invite the heavyweight NBA star to help promote their own products, the two years to make ZTE mobile phone in the United States has risen sharply, of course, as with Huawei, ZTE's telecommunications equipment business status has also helped a lot, as for such as Lenovo bought Moto Factory, Millet and blackberry cooperation and other means will become the Chinese mobile corps of important ammunition, Just the power to be tested.

China's mobile phone storming overseas markets, some of the powerful ammunition, perhaps in one or two quarters can achieve good results, but to really open overseas markets, only the storm is clearly not enough, we need to precipitate, deep-rooted and infiltration, like the iphone, in the world to establish a loyal, reliable, The culture of the mobile phone that people flock to. It is clear that the roots of Apple's mobile culture are not just reports from the world's media great length, but not flashy advertising, but almost perverted quality requirements and smooth supply chain management.

China's mobile phone needs to consolidate its roots

Frankly speaking, China's mobile phone internationalization is not so smooth, but it is not a small progress, which in some kind of Chengdu also represents the progress of China's science and technology, said the domestic mobile phone embodies China's comprehensive national strength, it is obviously a bit exaggerated, but it is probably the case. In fact, the author has repeatedly mentioned in the text of the iphone, aside from its own quality, the U.S. technology background also to its brand added a lot of premium capacity. Throughout the United States over the past 20 years, the world has exported a large number of excellent technology brands, Apple, Google, Microsoft, Facebook, Amazon and so on, and so on, these brands make "American" has a natural sense of superiority, this is the most obvious among Chinese consumers, said deformity, said Metamorphosis, But the same thing, the Chinese would usually be willing to pay more for American goods. Of course, this country's background does not fully determine the success or failure of individual products, but in the face of two of the same products, the United States will naturally slightly prevail, such as the U.S. iphone is certainly more popular than the iphone from Africa,

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Therefore, the Chinese mobile phone storm overseas market, not only related to money and sales, but also represents China's ability to export products to the world, early on we can only export cheap shoes, socks, clothing and OEM mobile phones, later, the prime Minister to promote the high-speed rail to the world, now, China's mobile phone to sea has a landmark significance, If we persist in the deep-rooted, China will eventually find a breakthrough to the world to export technology, export high-premium goods.

Looking back on the development of the whole smartphone, Chinese mobile phone is worthy of praise, admittedly, we have no way to compete with Apple, whether it is product quality, or brand image are all defeated, but in addition to this bug, Chinese manufacturers in the face of Samsung, HTC, Moto and other traditional mobile phone giants without fear, The Chinese market has been recaptured almost by eating. Most noteworthy is that, unlike the cottage craze of 8 years ago, the Chinese intelligent machine from the beginning of the focus on the cultivation of the brand, and in the technology, supply chain, channel construction has made considerable progress, of course, as mentioned above, China's mobile phone in the process of development, has not been able to bypass the "price" is not a clever means, But they can bring to the people hope, is its attitude change: The cottage era is the Cuikulaxiu-style development rhythm, everyone only hot money, fast money, the most lofty goal is "send a windfall"; in the era of intelligent machine, Chinese manufacturers ' attitude has changed a lot, and began to respect the Basic Law of mobile phone industry chain development. began to consciously complete the technical precipitation, patent accumulation, channel deep-rooted and other basic skills of the cultivation, plainly speaking, China's mobile phone industry in this wave of contest, found its own foundation, and strive to expand the world. (New discoveries of science and Technology, Constantine/Wen)

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Storm overseas, domestic mobile phones have a chance?