Talking about social networking sites is that can not involve conversion rate

This approach to social media marketing is now increasingly recognised by companies, even " User Conversions " one of the methods, which has led to the attention of many marketers. But is that really the case?

In fact, there is early evidence that some of the more involved customers, though they will often post comments in branded content, do not have the opportunity to convert to paid users. According to the results of the study, the top 50 brands in the world, on average, only 1% Visitors would like, share, or comment less than one-tenth of the brand content.

A recent study by the network of social media optimization platforms found that ------ Social media participation was very low. They found that 99% had no user involvement with organic social content released through its system .

the scale of the social network is huge, even if only 1% user engagement, is also quite powerful. 1% participation can be said to be " insignificant ", but although the rate of participation is very small, But that doesn't mean it's an unimportant channel. If the proportion of that 1% is duplicated and expanded, it is likely to impress 1 of millions of people, and for brands it is perfectly possible to build a sustainable impact. Moreover, the number of users is not important, the key is that they want to participate.

based on " User Conversions " social media is completely achievable, but it doesn't happen to the vast majority of brands. It is difficult to convert users on social media, and it is not easy to scale. It is recommended that you add social tools to your website to encourage users to participate. Marketers can add social tools to branded websites, such as brand communities, blogs, and consumer ratings and reviews, so that users are encouraged to participate by leveraging relevant interactions. Online communication is a business social platform that can broadcast shareable content to fan groups. At the same time, user-switching patterns are changing, with brands often using a one-to-one user-switching model, but this does not produce a large-scale marketing effect, but now marketers are aware of this.

The root of the problem is that the vast majority of brands and their advertising agencies regard social media as an advertising channel.

In fact, social media does not bring a higher rate of user conversions for brands. Adding to the fact that brands are getting worse, users are less likely to participate. But it is suggested that brands can try some new ways, in the marketing of social networks , most brands are struggling to think about how to sell their products. But smart brands don't do that, and what really smart brands are thinking about is how to become part of the culture.

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Talking about social networking sites is that can not involve conversion rate