Ten problems of mobile internet app promotion

Often have friends to ask, "I made an app, how to promote AH?" "Or is" our company developed an app, want to get a huge amount in a short time, "still have to ask" there is no good channel three months to 1 million of the volume, the budget is 100,000 "... I have seen a lot of problems, I have no words, I really do not know how to answer them. Because I found that the current app promotion is more and more difficult, there is a large part of the promotion of products, teams have relations, the following is my summary of the top ten issues.

1. User requirements are too vertical

For example, a friend developed an app based on insomnia users, an IM tool for insomnia users, I feel this user group is too broken down, on the one hand many large im already have such a function, those insomnia users why also download such an app? What is the innovation point? can help the user, a lot of questions need to think. So this kind of app to promote good, it is too difficult. Similar to such a lot of apps, the main reason is that user demand is too fragmented, although the user's characteristics are accurate, but the promotion of users will be very little, like 2D products in the 2C media promotion, the conversion rate must be very poor. Therefore, it is recommended that everyone in the entrepreneurial app is very, in the selection of user groups do not choose too segmented groups, so it will be very difficult to promote.

2.APP Poor quality

In fact, many of the promotion staff is not concerned about the quality of the app itself, such as the compatibility of the app, a lot of apps a team developed, basically take a few mobile phone test, no problem began to promote, after the promotion of personnel took over, began to promote, the results took a great effort to get the store resources, A look at conversion rate dumbfounded, conversion rate is too low. I have tested a few friends in the Testin Cloud test app, after testing found that the compatibility of the new app is generally not good, a lot of mobile phones can not be installed, the loss of user volume is also very large. Many times, the user volume does not come, the boss will generally blame the promotion staff is not good, in fact, this really and promotion personnel do not have a relationship, is the program developed the app quality is too poor, so as a good app promotion staff, should have an understanding of the quality of their own app, after all, the user volume on the time, The boss is looking for the most or promotion, this grievances is not edible.

3.0 cost or low cost

Often people ask me some questions, is to try not to spend money or spend a little bit small can get a lot of app user volume, encountered such I generally very silent, a look is obviously the traditional industry people born. The popularity of the app industry, let a small number of people overnight rich, attracted a lot of traditional industry people to gold, may be a lot of teams spent a few months to do an app, began to promote, thought that soon millions of users have the hand, if so, so many app industry promotion personnel, estimated that the early have been wealthy. Now a lot of CP money to find the amount, lined long line, you do not spend money to want to volume, it is too difficult. Unless you know the boss of bat and ask them to place a download link on their website, there's definitely a chance. So, in today's trend, it's almost impossible to sell apps without spending money.

4. No resource accumulation

Of course, there are always people like contradicting, some people say no money can be promoted, yes, this is some, the premise is that you have the resources to accumulate. What resource accumulation, is your team some people have a lot of traffic resources, or have a strong network, such as the industry a lot of internet promotion experts, why they are master? That is because they have accumulated resources for a long time, they are doing a new project, they have used a lot of accumulated resources, such as traffic resources, media resources, etc., rely on these resources to promote, of course, do not spend money. So, if your team does not have any resources to accumulate, you want to not spend money to promote an app, that is more difficult than the sky, all the new start, app promotion must be very difficult.

5. Short Promotion Period

Now a lot of CP want to quickly get the user volume, this I understand, now the industry development quickly, competitors are very much, a little slower, will lag behind the competition, so the requirements of the promotion personnel are very demanding, must require two months to reach the million, I feel is very difficult. Any promotion is a lag, this and technology development is not the same, a product technology development can be used on-line, but the promotion is, you spent a month or two, may not see a little amount, promotion is actually a long process, is a quantity of accumulation process, only the amount of accumulation to a certain extent, Will be a qualitative change, I do the promotion, set the promotion period is based on the year unit, such a growth of user volume is a gradual development process, not prone to problems, I like to watch the Background app user volume step by step growth process, and do not want to be a roller coaster, suddenly high and low, so the promotion cycle is too short, It is also difficult to launch good products. The promotion period is short, the user's quality will not be high, then you spend above the market price of money to do promotion, otherwise there is no other way.

6. High User quality requirements

In the promotion, the discovery of another problem is that people are more and more high demand for user quality, in fact, you on the user's quality requirements higher, then in the filter user's conditions will be more stringent. A lot of apps, especially friends, registered, game class ... Requirements are very demanding, many operators to users as a fool, because they want to get more things from users, in fact, today's users are getting smarter, they know too much about these traps and purposes, the result of harsh screening conditions is that users abandon you, because the app's choice is always in the hands of the user, so, Do not for the purpose, give up the interests of users, so your product will not be too long, at the same time for the promotion, also more difficult.

7. Talent Introduction Difficult

There is also a problem is the introduction of talent, many teams can not recruit the best talent, I once met a team, recruitment of technical personnel even a I will not solve the problem, such as the loss of the signature problem. I think this is not a business, it is a waste of life, the recruitment of such a rookie technical personnel, but also want to succeed, I feel like topple. Talent introduction Difficult, is everyone want to cheap price to get excellent talent, I think this is almost impossible, whenever you should analyze the trend, like now you go to Zhongguancun store open a digital shop to sell digital is certainly the same, because the trend has changed, now is the same, today's app industry is hot, talent is very difficult to recruit, At the same time a lot of Daniel's treatment is also very good, you want cheap recruit personal only come in, this and daydreaming no difference, you spend 5 K recruit a junior developer, and 50K recruit a technology Daniel, technology Daniel may have done a lot of things in one months, beginners estimated a year is difficult to get a finished product, so, If you want to recruit good talent, you will be willing to spend money.

8. Subsequent funding is difficult

There are some entrepreneurial team, basically in the beginning of the start-up stage, the initial funding is their own investment, the follow-up funds are not landing, began to start a business, I feel this is really a life of cattle, even when eating is problematic, how can a person feel at ease to do things, in ancient art of war, there is a saying that the horse Grain first, a lot of entrepreneurial team, the follow-up of the promotion of funds basically no, the early can only rely on some very low-cost promotion way to promote, it is difficult to boil down to entrepreneurial success, at the same time, coupled with no any accumulation of resources, alone with cavity blood, this bet is too big. The promotion of funds only enough to pre-fire a, and can not continue, must fail.

9. The Red Sea time is not good

Now the app promotion difficult still have a problem is bad timing, in 2010, many apps very easy to get millions of users, but now not the same, now into the mobile internet industry too many people, app entrepreneurship has become a red sea, to be successful in this Red Sea, it is too difficult. Now the App Store is highly concentrated, traffic is also decreasing, and the promotion of apps is becoming increasingly difficult, so the timing is also causing a lot of apps to be very difficult to promote.

10. No Strategic direction

The last one is the strategic direction, I found a lot of apps can only imitate others, what others do, what I do, what other people do I do, I have seen two app competition, the app to do activities, the owner of the app will feel the command below the people also do a, the app updated what features , the app also hastened to add the same function, I feel such a team is really too pit down, the responsible person staring at the opponent every day, I feel that the result is always can not catch up with others, in fact, the promotion of the app must have their own promotion direction and planning, blindly follow and imitation will only let themselves die faster, Many of the promotion staff's work is always led intervention, in fact, many leaders will not promote, so it is really hairenbujian. So to do app promotion must have plans and steps, not to be a follower.

So the app promotion is not so easy, the promotion of the app and a company's product requirements, product quality, team background, promotion of their own aspects have a great relationship, some team is rich, but the promotion does not good, some companies are very small to promote the lack of doing well, these are related to "people", If the team can overcome the top ten problems, then the promotion will become easy to get up.

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Ten problems of mobile internet app promotion