The best way to improve your ranking is to actually go into the user

The core algorithm of the search engine, for every search optimizer, would offend his nerves, because we think this algorithm is very complex difficult to ponder, but do not worry, today I will use the language of easy to understand, as far as possible without too much professional terminology to tell you what the specific concept, Why we are now on the SEO know still stay in two years ago, as well as the promotion of the webmaster so that the SEO occurred a huge change lattice!

The theoretical system of cognition

First of all, the theoretical system, that is, what we want to do for the purpose. Everything has its purpose, it has its commodity attributes! What is the purpose of search engine optimization? Is it rank? I will not say the answer first, for example: 10 years ago we think the computer is a High-tech equipment, and now we think that the computer is a tool, we usually work, entertainment, Even shopping can not be separated from the computer. So why hasn't the computer changed, and our knowledge of computers has changed? If someone said ten years ago that he wanted to buy clothes online, would he think he was a psycho? It's a luxury to use a computer. So why do computers have a different understanding? This world will never change is ' change ', because we always like to use the current view of the future of the change of SEO, three years ago we think SEO is ranked skills just, we send out the chain, edit soft wen, ranking on the up. So now you send out the chain, write a few soft Wen rankings can also come up? Even if you come up on the list is only a short moment, a flash in the pan. If you still report this attitude to see three years after the development of SEO future, then you will find it more and more difficult to SEO. We feel very simple when we are standing at a high level to solve a low-level problem. Grade five to do first grade math will feel very simple, similarly, if you know the future of the SEO three years ago is the user experience as the center, then you just keep doing a good user experience your ranking will come up! You don't have to send out a lot of junk, Also do not have the whole to write useless articles, also do not have to go to transcription to do these things, your ranking will still come up, you will feel SEO this thing will be more and more simple, and three years ago people will become more and more difficult to understand. Then you can think, five years later, SEO or user experience? Of course not, five years later the user experience is just the basis of SEO. For example, I have a restaurant downstairs a lot of people, originally a restaurant near him, if said, after some time and opened a few restaurants, with a certain degree of competitiveness, then these restaurants are forced to do user experience! For example, today, a free dish, what activities tomorrow, When the restaurant user experience is similar, there may be a spirit of the smile, the pursuit of vision and so on! Then the future of the Internet is also true! When the Internet business competition is very intense in the future, when the user experience is almost balanced, what is this time? It's a higher level thing! Maybe it's brand awareness, Difference and contrast this is a higher level of things! Of course, we are now going to say something about the future may be very cool, I said the main purpose is to let you understand that SEO this thing is not a simple ranking optimization techniques.

What is the user experience?

Looking back a year ago, from the second half of 2012, Baidu has made a big adjustment to the ranking algorithm, until 2013, and the transaction site for the penalty adjustment, which has fully proved that the era of user experience has come. So how do we do that to embody the user experience? Like now people always put the mouth of filial piety, but really do filial piety? This is the code of conduct in filial piety. Then SEO also has the code of conduct, SEO implementation guidelines are actually very simple, our website is able to solve the user's problem, whether it can solve the user's needs. If the title does not meet the needs of users, then to modify the title, if the navigation can not meet the needs of users, to modify the navigation, if the content layout can not meet the needs of users, to change the user needs. That's the rule of execution!

Transposition thinking, to seek user needs

What is the user experience? In fact, the problem is simpler, we just need to change the position to understand! Let me give you an example. In Baidu search Rruzhou website Construction, we look at the eighth place, this site is one of our student's website, he no matter how to do optimization, always stay in the first page of the eighth place. Why doesn't he go in the rankings? The reason is simple, he only need to solve a problem on the line, only to solve the user experience on the line. A person's website is good and bad, is to see your website can solve the user needs, is not the user wants! We think that your site is in the back, why users click on you! Only your website really solves the user's demand, solves the colleague not to solve the problem, your user experience only then will go up, Then your ranking will naturally go up. Therefore, when we do the website, we must change the position of thinking, think about it, if you are the user, which is what you want? In other words, relative to the competitor, which is the user needs but the competition is not resolved, and you find a way to solve it, then your site will be loved by users.

This article by the Rruzhou website production stationmaster original, www.youshoukeji.com, reprint please reserve the copyright, thanks!