The value of the big God mobile phone to the countryside brush wall

Brush the Wall! Simple and brutal, is the fastest way to get close to rural farmers.

according to reports, at the beginning of the year, the Big God mobile phone in the country's 8 provinces , the total number of brush Wall 560 , brush wall so that more consumers understand and buy the big God mobile phone.

The importance of rural markets

at present, the state-level cities around the county, County-level 2100 multiple, township more than 4 million, rural households accounted for the total family 67.6%, well-known reasons, The mobile phone used by rural people is far from comparable to that of the city.

In recent years, "new rural construction", "urbanization construction", so that the rural residents income growth rate is increasing, in some towns and cities to build faster township, returning people, the consumption capacity has been rising, the countryside has become a smart phone can not be ignored growth sources, and the industry profit margins decline, the city market gradually saturation and other reasons, Highlights the importance of rural markets.

The big God goes to the countryside, this moves the chess to go quite well.

Why did the great God go to the countryside to brush the wall

The Great God brand has been established for more than a year, brand strength also from the previous unknown to the current household name, but consumers are more urban residents or students, township consumers still have great potential.

on the channel, the big God is mainly through the e-commerce platform, partly relying on operators to carry out the sale, relative oppo,vivo and so on these offline brand's close to the people degree is slightly insufficient, therefore, the big God mobile phone from the city to the township is increasingly important.

The great God after a year of growth has been slightly, whether it is product quality, or brand value can not be underestimated, and this time from the city to the township, will help the great God brand in the rural market, combined with the cool faction existing store strategy (Ivvi brand Strategy), if it can be well integrated, it will help the great God to achieve regional market integration.

Great God to the countryside positive F Department Products

He Yi that the great God will benefit the great God in the countryside F Series mobile phones are sold in the rural market. Take the big God F1 8 Nuclear mobile phone as an example, its 599 yuan Ultra-low price, as well as high out of the same file brand mobile phone configuration, as well as the cool has accumulated after years of after-sales network, the great god F1 competitiveness is obvious.

Of course, the rural market is sometimes not just a price and configuration, more time to spell is the terminal sales capacity. The lack of rural residents purchasing experience, as well as the relatively backward knowledge of electronic products, so that terminal sales become the "final sales" determinants. Sometimes, the terminal promoter of a comparison, a recommendation, you can let the unknown cottage sales greatly increased.

therefore, how to do the terminal promoter training, enhance brand identity, so that the terminal promoter has a brand in mind, the mouth has a product, will be the great god F -Series mobile phone access to the rural market is key.

The great god of the countryside may be just a start,or there will be more brand smart phone brand to the countryside to brush the wall.

There is a market there, there will be a brush wall! Isn't it?

The value of the big God mobile phone to the countryside brush wall