The idea of app promotion that's right, plus a promotion of black technology

The internet population's dividend disappears, the most direct result is the product flow does not increase, that the most distressed group is certainly does the operation the small partner! Daily by the boss of the call to do activities, write the copy, but also directly to your order: Our goal this month is 100,000 + reading volume, pull the new 10,000 users, it is important to try not to spend money.

At this time you may have tens of thousands of Cao Nima run, but also let people live, I want to transfer products, to market ... So we have to cherish our operation of the small partners ah, said so much, the current app how to promote it?

This article is not to teach you how to 0 budget to bring 100,000 users, not to tell you some of the new channels, in fact, pull new channels in the knowledge, everyone is a product manager and other platforms are now a lot of search, but these channels every time you go to see, and how much are you really have to carry out? I think very little, have you ever thought why? Because these channels are presented a point, others listed channels, they have experimented, and may not be suitable for your product, in addition, these channels are scattered points, that is, the east piece of West piece, you want to do may be a system of thinking to integrate it or tandem use, may become their own things, Then this article is to teach you how to do an app to promote the idea.

Very simple, now we do the most of the operation is to promote the app or the public number-based, so the idea of deciding the way out, first of all to be clear is your work indicators is what? May each small partner's work focus a little different ah, but nothing is around the product of the pull-based, pull-new essentially reflects a product every day how many people use, so we have an important goal is the daily activity volume. Of course, this is not the ultimate goal of our operation, our ultimate goal may be conversion, profit, etc., but this piece will involve the business model, so we do not talk. Therefore, the highest goal of our goal is to ensure how many people come to this product.

Seeing the above diagram, I have listed the factors that affect the daily life of our products, perhaps not all of them, but we have to do it every day, and it is very explicit work. Including push, recall, and active open. Let's talk about it.

Active Open

In the active open user, may be the old user, also may be the new user, so we make a simple distinction between these users. Because these two types of users affect our ultimate goal------------we must take some measures to operate these two types of users in a targeted manner.

New user

The new user is through the various channels to drain the user, so the channel quality and quantity is to determine the number of our new users, so we need to do the new work is clear a lot. including but not limited to SEM, ASO, campaign marketing, brand activities, SEO, change the amount of cooperation, of course, if your home is a local tyrants company, will also involve a lot of budget costs to support the promotion of this product, so there will be a number of payment channels, including in the various Super app information flow ads, open screen ads, etc. Are the primary source of new users. So list clearly, and then targeted to make specific rules, it will not be so hectic, do not know what to do.

Old Users

Old users relative to the new users, is already our product's old customers, may have a certain degree of loyalty, may also be watching state. At this point the operation is to maintain a good stay of the user. such as planning some fan welfare activities, promotions, coupon activities and so on. Of course, the most important thing is to return to the product, because the product is the user to know you, familiar with your bond, so the operation needs to listen to the user's opinion, collect feedback, formulate product function of the plan to the product, and products together grinding products, constantly to the user new experience, users will slowly produce stickiness.

Push

Push is to a large extent determines the daily activity rate of a product, push the good content, can maintain the user, at the same time can produce a certain spread role, and constantly attract more new users come in. Of course, the push is also our operators in order to make the best use of KPIs, low budget, high efficiency, the basic need not spend any energy to improve daily life, but sometimes the quality of the tool and content selection is a key issue.

Rate of Attainment

The arrival rate is key, if you choose the Push tool is not guaranteed, or is the rate is not high, you want to cry without tears. For example, before our home product share of the third-party tools, the rate is to let people want to hit the backstage ah, the arrival rate of less than three points, especially Android, because of the diversity of Android (each Android phone Big Brothers can form an Android league AH) The low success rate of the poor, and some mobile phones are automatically blocked out the push of information , so the arrival rate is even lower.

iOS may be better, and now many apps are automatically friendly to alert users to open message pushes, for example. So the rate of the problem, there are only two solutions, or else is a more expensive, may be better, or their own development backstage, but success is a problem, can persuade you boss on your bluff.

Hits

If the success rate is greatly improved, the next step is the CTR, if your content is not attractive enough, even if the success rate of push is very high, but also a waste of time and energy. So there will be a copy of the appeal question. I believe that we have seen a lot of if you increase the opening rate of your push article it. For example, your presentation and scenario push are critical.

For example, our products, in a A-share open 8:30-9:30 is the investors hit the open app, this is also the user most want to see some of the article on the pre-disk analysis, so this time you push some of the disk must read the article, their next opening has the operational significance of the article will be very popular, open rate can be guaranteed. But after the close, will receive the evaluation, tomorrow strategy and so on the article also is the shareholder to prefer. So scenario push is very important.

In addition, we also see a lot of tenderness, exploration, LinkedIn some EDM, SMS push, are using the curiosity of people to attract users, this is the text stamp in the human nature of the angle to attract users. In short, clickthrough rates rely on copywriting, as well as scenes to attract users to click.

Recall

A recall is a series of recalls of users who have lost or have not opened the app for a while. Here are also familiar EDM, SMS, push, and other paid free channel push. Above we speak of a tenderness, LinkedIn, exploration of the recall push, if the users who have received their information know that they are very good for the user, know what this group of users are thinking, such as my LinkedIn, may be to know more elites, Then give me the push copy is who who has accepted my invitation, please click to know immediately.

And the exploration of the copy recently also changed a pattern, such as who who liked you, immediately click to see who, because since can be on the exploration, is generally for you that kind of, or is to know more handsome, so this time based on the human nature of the copy will show a great effect.

In addition, it should be noted that the recall is based on know the user's mobile phone number, QQ mailbox and other information, so at the time of registration need to the user to supplement the information, there is a very important thing is to monitor the background, otherwise not get the user's information has done this recall action.

Well, the above is based on a user's daily life, and then list out some factors affecting the daily life, but the most of these factors are subdivided, finally conquer, this has a clear logical order, when to do what, and what to do will be more clear. Do product operation or app promotion, fear is a mess, is the brain of the thinking clue is a bundle of lines, which is not found in the thread, it is troublesome.

Finally, when you understand these aspects, you can try shareinstallsdk the technology.

What is SHAREINSTALLSDK:

SHAREINSTALLSDK is actually a promotional aid for apps. App developers can promote their products more precisely through SHAREINSTALLSDK. Streamline user installation processes during user installation to improve user experience with installation. In addition, SHAREINSTALLSDK is also a channel statistics tool, can be a full range of analysis channel promotion effect.

What SHAREINSTALLSDK can do:

1) installation with the reference

SHAREINSTALLSDK can be installed through the installation, simplify the user's installation experience, enrich the user's installation information, such as: Free invitation code, automatically add friends, automatically join the game room, shopping guide, etc.

2) Channel statistics

Help statistics and analyze the effect of channel promotion, and help decision makers adjust channel promotion strategy through data

3) Pull up with one click

One-click Pull-up for various browsers

The idea of app promotion that's right, plus a promotion of black technology