With the development of mobile Internet, the domestic mobile advertising platform springing up, advertising dividend seems to come. Domestic Pure mobile advertising platform has Wanpo, there are meters, many leagues, such as Baidu, and 360 mobile advertising platform has 360 mobile phone assistants as backing, pea clip advertising is so. Pure advertising platform by the various markets, developers with the plain mobile advertising platform of the General SDK ads difficult to market, so there is a custom SDK, get chance. According to statistics domestic at least 100 more than purely advertising platform, there are closed and immediately have a new birth, fought.
This article discusses the pure mobile advertising platform, which has no market to rely on, they are so powerful and fragile.
The advertising platform is powerful and unquestionable. According to media reports, an advertising platform accumulated more than 50,000 high-quality apps, has circled 200 million mobile users, and in 2013 pure profit hit 20 million, then 2014 will be overturned. Other advertising platforms are also growing rapidly, with various ad models appearing, such as the integration wall, recommendation Wall, e-commerce wall, interstitial, push, and video advertising, and so on, can be described as a complete range of developers to meet the individual needs.
Because foreign admob and other banner ads in the domestic not popular, acclimatized, domestic mobile advertising platform for domestic users to design a lot of very innovative advertising forms. For example, the integration wall with Rice pioneered by the majority of developers support. It is also because AdMob, the banner Advertising SDK Market, is easily detected and is not allowed to pass, leading developers to choose domestic advertising. The domestic advertising platform to innovate, custom SDK can customize the package name, developers through a number of reinforcement software after the hidden ads, market detection and manual detection are difficult to find the app inside the ads, and so on after the market to open ads. Therefore, although the domestic market now 360, Millet, AZ, Android, wood ants and other markets have refused to cooperate with their advertising platform advertising, pure advertising platform through their own continuous innovation, still can have a lot of apps to avoid the market detection, bring a steady stream of users.
The number of developers in China and its huge, software cottage speed is amazing. Packaging the party is able to decompile the hundreds of app in one day and then upload it to the market via an embedded AD. Other sites that cooperate with the advertising platform, the number is also amazing, they can distribute a lot of apps on their own website, revenue effect than hang Baidu's banner ads too much.
Mobile advertising platform has a strong ability to change, developers and advertising platform directly divided into the CP (advertiser) money. The more a platform developers, the more high-quality apps, then CP will be more willing to advertise on this platform, of course, VC also like to invest money in this platform. Although not a single big, but the strong will be stronger!
However, in this strong behind, still can see the advertising platform is to play the logic of the flow of cash.
The fragility of the platform lies in the flow of traffic by the mainstream channel control, domestic and large market, all want to launch their own advertising platform, to other pure advertising platform absolutely blocked the situation, the market looks at the advertising platform powerful into the ability to turn into the present envy. So at the beginning of this year, the pea clip and 360 have launched their own advertising platform, has been added to other ads in the app suffered a lot of shelves. The fragility of the purely advertising platform is highlighted.
Advertising platform of course also found their embarrassing situation, while with the brush volume company desperately, while with other platforms jealous, on the other side also with the market wits, of course, but also with the developers of various explanations. So now some of the domestic advertising platform, began to push their game platform, because the game is a more profitable operation.
Another point is that the developers of the advertising platform have a serious polarization, the most profitable company app or personal income is the majority of ordinary developer income Chibevan times. And the good app also began to like to pick up their own ads, do not go advertising platform, or pay instead of the choice to insert ads to profit. All that remains is a personal developer who complains about the low income.
The most needs of the advertising platform is the high quality of the individual developers, they should be the main advertising platform, of course, can get big, is icing on the cake. Individual developers, when they choose an advertising platform, are willing to listen to other trusted developers. They rarely have feelings for the platform, so the odds of choosing to change the platform after one or two problems are very high. At the same time, individual developers tend to be led by opinion leaders, resulting in platform inability to resist the loss of developers.
Therefore, the above, the platform, although strong, but also very fragile.
Article from the brother, reproduced the source of the explanation.
This article was published in a5:http://www.admin5.com/article/20140702/550787.shtml
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Brother: Viyi88, founder of profit concept, founder of micro-value, Qin Wang member. Focus on developer profitability and share your mobile developer earnings experience.
