The psychological stereotype of mobile marketing

The actual consumption behavior no longer occurs only in a specific time period or a specific location, but at all times and places can occur. Selecting items and checkout is just one result of the mobile shopping life cycle. In the pre-purchase phase, consumers will keep pressing buttons on their phones, either at home, in the office, or somewhere else. After the pre-purchase phase, they are still likely to be affected by other people.

Before going to the mall, mobile shoppers use their mobile devices to conduct pre-purchase research, find promotional items, compare prices, and do other things. When they come to a predetermined store, they start to use the equipment again and again. At this stage, consumers are more willing to consider and think about proposals, whether they come from brands, marketers or colleagues. Because this is the first step in the mobile shopping cycle, marketers need to show their best, because companies that do not participate in this phase will be at risk of being overlooked throughout the whole new shopping cycle.

This phase of the mobile shopping cycle is the consumer's research and validation phase, in which consumers use mobile phones or tablets to assist in identifying potential target goods and locations. Consumers look at price and ease of use by typing the company's mobile website, while viewing relevant information on social networks with friends. Brands and marketers have a role to play: mobile advertising, mobile websites, product and inventory information, timely feedback mechanisms, and mobile coupons. More and more consumers are buying smartphones and tablets, and more and more people are doing research on their phones at an early stage of their shopping decisions, and the proportion of such consumers is increasing every year.

In the pre-purchase phase, mobile shoppers have many opportunities to study the next phase. They may study valuables, such as cars, white goods, or new computers. However, at this stage there will be consumers who will be on the spot to make purchases through the mobile terminal. Any marketing person who is not actively involved in this phase of the mobile shopping life cycle is likely to incur risks that the product or service is not being taken into account.

The psychological stereotype of mobile marketing