Three. $ more than 2 million for entrepreneurial lessons-entrepreneurship doesn't need apps

Abstract: There is an idea, research and development of the app or site, promotion, continuous improvement, explore the profit model. This general-purpose mobile Internet startup process. But I think. In some specific business models, the "Develop app or site" step can be cut off or postponed.

Kangkon Goods Share: 3rd article

In the process of communicating with some entrepreneurs, there is a pattern: developing a social-networking site or app that attracts some vertical users, with a certain number of users. For additional services.

Here is a sample: Develop a social app, the target user is the Beijing mobile Internet practitioners, in this app to reach a certain number of users, can hold an offline exchange (the entrepreneur under the cable Café Resources). or ticket booking, hotel reservation and other services.

In such a model, the most important is people and popularity. The app has a large number of users, but also has a large number of active users. In this app. Those extra services are only effective.

In this mode, does the pre-app really need it?

Talking to the entrepreneur, we talked about the backend architecture of social apps (social database design is quite different from the General app), and then he shared the pattern.

I reminded him at the time that the pre-app really needed it.

Our first social app. The first development cycle is 3 months. The 2nd social app cycle is 1 months.

According to the standard of little experience. Development of 1-2 months is a must.

In these two months. It takes a huge sunk cost, when the app is developed, and if it fails, the cost of developing apps is very hard to recover. And did you have a trial and error? Can you be sure that your idea is really workable? Is it really worthwhile to rush this huge amount of energy and money?

According to his pattern. The most core of users and popularity. There is something else on this basis, but attracting the target user doesn't necessarily have to be an app.

For example, early can run a good microblog, the public number, first to attract your target users, through a lot of sharing. Interaction, communication, etc. after attracting enough users in these places. and drain it into your app.

There is a theory of fish pond in marketing, where the target user is concentrated is the fish pond. You can attract target users in other fish ponds and then slowly direct these users into your fish pond.

Now there are a large number of platforms, focusing on a lot of vertical users, can first accumulate on these platforms users and popularity, and then drainage is not too late.

And in these mature platforms. Without the cost of developing apps, you just need to focus on content products and online marketing and promotion.

By accumulating enough users and popularity on the mature platform, it is not too late to consider the development of the app.

Zeng Jiansen Brief Introduction: Experienced the establishment of mobile internet start-up enterprises, development and collapse, participated in the app studio. After 2 million of the venture capital is consumed a little, these experiences bring a lot of lessons and thinking in the life industry. Now engaged in the day PV over tens of millions of cloud products development. qq& Personal number: 384164942.

Three. $ more than 2 million for entrepreneurial lessons-entrepreneurship doesn't need apps