Product Managerthe three most common documents, business requirements documents (Business Requirements Document), market requirements documentation (Market Requirements Document), product requirements documentation (Product Requirements Document)Business Requirements Documentation (Business Requirements Document), Product introduction is to use a sentence to clearly define your product, a sentence to clearly describe what the product innovation, solve the user what problem, fill the market what blank; a sentence to describe the product market size and potential prospects; A word to summarize the product's competitive advantage; a sentence to the number of resources required to support; BRDneed to have a product business model, rely on what to make money. BRDthere is a need for market analysis of products, macro-industry trends and micro-market segments, and how to develop into the market. BRDneed to have competitor analysis, characteristics and patterns of competitors. BRDneed to have team presentations, required team members, and stage cycles. BRDa product roadmap is required, including function modules, steps, versions, and schedules. BRDFinancial planning is required, including revenue sources and channels, and balance-of-payments conditions. In summary, there are four points:(1What do you want to do with the product? Solve what problem? What user needs are met? (2Why do you want to make this product? including background, market space, competitors, environment(3How to do this product? Product planning, module planning, development planning, business planning(4What resources are needed? Labor costs, operating costs, and hardware and software costs(5the benefits or gains that can be gained? Size of users and markets(6What are the risks? Market Requirements Documentation (Market Requirements Documentthat is, the product requirement name, including the version history, the large version (v1.0.0/v2.0.0) in version (v1.1.0/v1.2.0) Small version (v1.1.1/v1.1.2)MRDdocumentation requires user problem analysis and product opportunity Introduction,MRDdocuments also need to have a target market analysis, including the target market, market size, market characteristics, market trends, time period. MrdsThe analysis of the target user in the document includes user description, market and user statistics, user classification, analysis of user scene, establishment of corresponding user model, analysis of key users ' main requirements. MRDdocuments also without the analysis of competitors, to complete the previous series of steps, to a comprehensive overview of products, product positioning in what market, with what products to meet the needs of users, products are business prospects, can be from the composition of the product, that is, functional requirements and non-functional needs to launch the introduction, can also be from the core objectives of the product, i.e.KPIDaily usage (installs, usage and daily active users),ROIthat is, the human and time cost of product development and the potential revenue generated by the product. MRDdocuments also need to haveRoadmapproduct roadmap, and time schedule. Product Requirements Documentation (Product Requirements Document) includes the most basic product name and version history. PRDThis also includes the functional description of the product, which is the function list and priority, functional purpose, and detailed description. PRDbusiness processes and business rules are also required. PRDthe breadth of the interface prototype can be in the form of page prototypes and page flowchart two ways to express. Products to make sure to have a market to promote, let the audience to understand the use,PRDin the document, there is no need for market operation, which can be introduced from the functional requirements, compatibility, performance and sales ideas of the products. PRDIt also carries other requirements for the product, such as interaction recommendations, performance requirements, environmental requirements, and alternatives. Source: Pinterest
Three major documents used by product managers
