Three small categories teach you how to easily complete the keyword layout and keyword layout of the website

Three small categories teach you how to easily complete the keyword layout and keyword layout of the website
For the early stage of SEO website construction, an important part is to consider the layout of our keywords. Many SEO articles have mentioned how important the keyword layout is, but few people come up with specific solutions. Today, SEO In Weifang uses a simple classification to help you easily complete website keyword layout:
In fact, our keywords can be divided into three types: navigation keywords, information keywords, transaction keywords
Let's talk about the roles of different keywords in distribution:


Navigation keyword layout: users who search for navigation keywords do not know what they need. They want to find a specific website to introduce themselves to this field. For example: elevator, air compressor and other such words, this type of word is generally relatively high index, competition is relatively large, we generally put the keywords to the homepage with the highest weight of the site for optimization.
Information keyword layout: Information keywords have a clear purpose. They understand this keyword and want to learn more about the keyword, but do not know where to get it, therefore, search by search engine. In fact, pages that meet these requirements are generally our channel pages. The channel pages contain many of our article titles and information about the product introduction, it will give customers some choices. These keywords are generally behind the long tail keywords of the main keywords, such as: Mobile elevator, aluminum elevator, etc, in general, we will deploy the information-type keywords on the website channel page for optimization.
Transactional keyword layout: transactional keyword search users generally have Direct Purchase Intentions. They do not search for information, but how they can get the results. They want: purchase products, search for e-books, and access results. Our Article Page is to solve specific problems for users. These keywords are the same as the entire sentence. For example, how much is the mobile elevator? The competition is relatively small, and the conversion rate is very high. We put the transactional keywords on the website's article page for optimization.




Competition difficulty of website keywords: navigation keywords> information keywords> transaction keywords
Keyword Search volume: navigation keywords> information keywords> transaction keywords
Keywords conversion rate: navigation keywords <informative keywords <transactional keywords

I believe that mastering the tips of this classification will be of great help to the keyword layout of your website. If you have any requirements for website construction or SEO, contact Weifang xingyu SEO studio.

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