To enter the international market fully? Cool mobile Phone "ambition" to take what to achieve

January 7 The world-famous CES in the United States Las Vegas held, all the field giants are present, China's domestic smartphone manufacturers are full-on. In these teams with significant Chinese elements, the team of cool executives is representative. Not only its many domestic mobile phone products to win wide attention, the recent launch of the new flagship front is still Max, but also with its unique dual system and shoulder-to-face Apple, Samsung's Yan value focus on the eyeball.

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Ces has always been the major enterprises to release strategic news of the important stage, the cool faction This is also the opportunity for the global release of its brand-new corporate logo, after the layout of the 4G market, the transformation of consumer brands, the exhibition CES to cool also means that the new face, its full access to the international market "ambition" is also more obvious. In fact, as early as 2016 New Year's Day, cool wing still Max's ads have landed in New York Times Square, initially showing its plans to enter the United States.

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Perhaps a lot of people have to ask, the overall entry into the international market, what is cool?

Technology: Reconstructing overseas market patent current

Chinese mobile phone manufacturers continue to introduce more alternative smart phone products to promote the development of the industry, and as Chinese enterprises began to develop large-scale, smart phone as a technology, design and manufacturing as one of the hardware and software products, manufacturers have and accumulated technology and patents, in the foreign market shows the advantages and role is particularly obvious.

Through the patent and technology, mobile phone manufacturers can provide quality products to customers in different countries and regions, meet their unique experience, and form an important foundation for entering the international market, if they are absent, they will be subject to various infringement and marketing restrictions in the international market. The advantages of cool in channels, patents, technology and products have undoubtedly become the biggest capital of its fight overseas market.

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According to Li Junhui, a special researcher at the Intellectual Property Law Research center of China University of Political Science and politics, the number of patent patents, utility models and designs of the domestic smart phones is in the following: 51%, 43%, 6%, far more than Meizu and other handset manufacturers. In the Li Junhui investigation, the cool faction holds the various kinds of patents more than 90% is closely related with the handset, its in the machine, the dual-SIM, multimode, the antenna, the shell, the card, the battery, the charger and the application procedure and so on many fields have the corresponding unique patent.

These technologies and patent advantages are cool in the field of communications for decades of hard work and technology accumulation, for today's market expansion to provide a strong capital, especially dual dual-standby, dual-system and other pioneering technology to a certain extent laid the cool in the new market competitive advantage, in the mold, signal, network and so on, Cool's patented technology will help it to fight overseas markets, whether it is the last year's launch of the platinum or just released this year, the first of the new technology, the cool has been embedded in these technologies, the overall improvement of the user experience.

Market First: First into the international market poised to grow

For most domestic brands, to enter the overseas market in addition to the need for technical and patent accumulation, whether there is a solid industry experience to a certain extent also determines the overseas market layout success rate. From the recent move of domestic mobile phone layout overseas market, the introduction of overseas market executives is the preferred way of most mobile phone brands, although this approach can solve the mobile phone brand overseas layout threshold problem, but can not fundamentally enhance the success rate of the development of smart phone sea.

Cool has a unique advantage over other smart phone brands.

In the era of communications, cool has been related products and industry channels into the overseas market, in the development process, the cool faction has also been in the overseas market through the introduction of relevant products have accumulated corresponding overseas market experience. These earlier market-layout approaches have not only led to a growth in sales and product manufacturing efficiency for the cool sector, but have also contributed to the new strength of cool's competition in international markets today.

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The layout of overseas markets in addition to the need to launch the corresponding products, the construction of overseas research and Development Center is also a step in the internationalization of most of the smartphone manufacturers, in this regard, the cool faction has established the U.S. Research and Development Center and India Research and Development center, to achieve the localization of research and development personnel. In addition, the cool school this year also plans to set up in some European countries and regions such as the United Kingdom, France, Italy and other research and development centers to achieve global collaboration.

In terms of revenue growth, Cao, vice president of the cool group, has also said that the cool will increase its overseas market revenue by 2017 from less than 10% last year to 30%, which also means that the cool overseas layout will usher in a new growth period.

Product strategy: produce the machine of the international brand

Competitive products to enhance competitiveness is the current domestic mobile phone commonly used in the market competition, which is not only in most of the domestic smartphone brand has a clear embodiment, in the cool also has a distinctive feature. For example, following the launch of the new business flagship in 2014, the Cool faction also launched the new flagship mobile phone front at the end of November 2015 max--, the flagship security and business of the new brand not only in the parameters of the mainstream, but also in the design, modelling, technology and so on chase apples.

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From media reports, the product's integrated metal body design and fingerprint identification function to form a complementary product features, and equipped with a closed security system can effectively protect users ' privacy and property security, especially its launch of the security of the financial store is to ensure that ordinary users of the property security is not compromised. Overall, Cool faction launched the annual flagship model not only to achieve a quality improvement, but also in product concepts and awareness, and compared to other brands of mobile phones to a new height.

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This way of improving competition through product strategy, so that the cool can be in the international road to usher in more opportunities. In most domestic mobile phone brands race to take the thousand-yuan machine, low-end machine case, cool but the user experience polishing better products, which also from the essence of the international market is a cool road is based on products, and therefore more competitive in the market.

And this time with the cool faction executive team to the CES, but also means that the cool in the expansion of the internationalization of the road, took a substantial step, especially its well-crafted Feng is still max, and so on, it means that cool in the introduction of products in the overall trend of refinement, the way to get the ground.

From the current situation, although the local smart phone in overseas does not mean that all the way, but in the domestic handset manufacturers pay more attention to the product, technology, market, patents and other factors, its fight market is likely to be more than the international brand is probably greater. Whether it is a cool or Huawei, a plus, vivo or other manufacturers, in the consolidation of these market competition in a comprehensive element, it will usher in a larger international market pace. Today, Cool uses its own way of proving the viability of overseas markets and, to a certain extent, provides a new model for the internationalization of other handset makers.

　　Finish

Zhu Yi, Science and technology from the media, well-known opinion leaders.
: Izhuyi
Public Number: Zhuyiweixin

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To enter the international market fully? Cool mobile Phone "ambition" to take what to achieve