Tokens, YouTube's blockchain solution __ Blockchain

Original title: YouTube adpocalypse Gets blockchainsolution

Original link: https://cointelegraph.com/news/youtube-adpocalypse-gets-blockchain-solution

Original Author: Shivdeep Dhaliwal

YouTube seems to be doing something interesting recently, and Forbes says the strange phenomenon is "revelation." Google's massive off-the-shelf video on YouTube has greatly influenced the earnings of many well-known original authors. Amosyee was famous on YouTube for insulting the country's founder, Lee Kuan Yew, but it was a big controversy.

Yee wants his fans to support his video:

"Now more than 50% of the video below my channel has been down, because my future video is definitely controversial policy topic, and there are vulgar language, it is possible that the video will be continued to the shelves, I can not make money again." ”

Not just Yee, but also a lot of people are affected by this YouTube video. Philip DeFranco, who has 4.5 million of the focus on YouTube, says the video-shelving act is "censorship" in many commercial media.

Alternative scenarios

If you don't make money on YouTube, will they choose another platform? The answer is very likely, but it is not as simple as it might seem. YouTube has more than 1 billion users, and according to what they say,

The second-most famous online video site, Vimeo, has 170 million users worldwide, including 42 million in the United States. However, the Vimeo video site said last year their users grew by nearly 80%. The business model of the two platforms, YouTube and Vimeo, is completely different. Vimeo charges video creators and then provides them with 500MB of video storage per week (25GB of storage per year).

YouTube uses ads to monetize and share profits with original authors. But there are also some YouTube authors working with Vimeo to make films, including Joey Graceffa and ComicBookGirl19. Vimeo's predecessor, Ceokerry Trainor, said:

"From past experience, it would be better to charge for original content instead of relying solely on the ad model." ”

The next video can reinforce the creator

YouTube released a blog this year, and they wrote:

"The freedom to express ideas on YouTube and to express some of the brand's requirements for advertising content is different. Our advertising policy ensures that the video will make a profit and that the ad will only appear where it is needed. In order to ensure the fairness of the process, we also give the original author the opportunity to complain about the video shelf problem. We take these measures because advertisers ' confidence in US depends on the financial success of our original authors. ”

At first glance, it will be considered a tradeoff between sponsors, advertisers and original authors, but it also shows that YouTube is making money content or more capitalized by original authors.

Third party revenue

San Francisco's Patreon company emerged as an alternative, raising money for original authors who are dissatisfied with YouTube's current situation. Patreon allows viewers to make "compliments" that can benefit the original author directly. According to the website's statement, they have now issued $150 million to original authors. They take 5% of the money collected from the original author for the fee. Now they support a variety of video creators, such as musicians, writers, comic book writers, podcasts, and so on.

Now brave companies are also controversial about their newest desktop browsers. Brave users can choose to reward them based on the time they browse the video, or by choosing some of their favorite creators. Brendan Eich,brave, CEO of the software company, explains why they choose to offer a reward system to YouTube authors,

"We see big platforms exploiting a new generation of content creators who create a lot of value for platform owners, but they also face a sudden drop in advertising revenue or even video shelving." ”

There is now a need to strengthen the links between viewers and content creators, reducing the presence of third parties, he added, adding that "brave connects users directly to the content creator." With the brave payment method, Bitcoin has been used in the past, but it is now possible to pay with the bat (attention coin). ”

Go to the center of the solution

Original YouTube content creators can only be manipulated by Google, and now if their videos are down, they are looking for alternative alternatives. The essence of the next video is to want the creators to be able to produce "content suitable for advertisers" or to sign some agreements with YouTube. Brave can help YouTube authors avoid the current treaties they have with the platform, for example, if the author's video is less than 10,000 views, it will not be profitable. Although there are other alternatives such as Patreon, there will be a third-party intermediary involved.

about how the central platform works, Brendon says,

"Patreon is a successful application because it allows the audience to reward the original author directly, Brave can be used as a central way to let the audience pay for the original author." Viewers can pay with the bat tokens and do not need to pass through any intermediary or third party. ”

Everyone benefits

Brave not only focuses on content creators, but also viewers and users. Brave allows users to enjoy an ad-free video viewing environment without the need to install additional plugins. Brendan says YouTube creators who recommend Brave can make a big profit from brave payments. He mentioned that

"We will soon be subsidizing brave users ' bat tokens, and we have most of the revenue from private user advertising to subsidize users, starting with a trial in the first quarter of next year." This is a three-win for YouTube content creators, their fans and brave. ”

At present, Brave introduced the function is only in the desktop feasible, soon mobile phone version will be out, brave on Android has been downloaded 1 million times.

What Brave is doing is getting YouTube users to enjoy an ad-free service so that YouTube creators can get another source of revenue from the brave payment method of the Bat tokens transaction. this de-centralized system is an alternative, a new trend, and the approach that Google offers now is different. Brendan says:

"Brave is designed to protect users from being abducted by advertising, which is now the case for many big platforms. If you compare this to Google, in the long term, the standard of the page will be upgraded to focus on user rights, privacy design, no intermediary payments or even anonymous ads. And we're all in brave, and Google didn't put it in the Chrome browser. ”

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