Top 10 mistakes related to pay-as-you-go

Technorati tags: Seo, top ten mistakes in pay-as-you-go

Since September January, I have tried to use the pay-as-you-go ad method. I have made many mistakes in this process. Because there are too many errors, I sometimes have to stop to see if there is a problem with my strategy. Fortunately, I also learned a lot in this process. Now I am happy to discuss the mistakes I have made in the process of making advertisements. Of course, there are still mistakes I have made.

1. The bid is too high.

This sounds nothing, but it will be forgotten once it is done. If the traffic caused by keywords cannot bring you profit, Your Website won't be used even if it is ranked first. I pay more than once to increase the traffic for my website. As a result, my profits are reduced every time. You must calculate the price of your advertisement in advance. Don't forget, our goal is to make profits, not traffic.

2. Change the advertising plan around Wednesday

For some reason, the change in advertising plans on Yahoo and MSN will take effect in 1-2 days. In some areas, Friday and Saturday are the best returns, so if you change your advertising plan in the middle of a week, you may lose the opportunity to make money on Friday and Saturday. To avoid this loss, you 'd better not change your existing advertising plans. If necessary, you can add new plans. In general, do not change an advertisement plan if it fails.

3. Chasing popular keywords

I am not a large company with abundant funds. I want to read most of this article.ArticlePeople do not have a high advertising budget. In search engines, especially Google, there are a lot of companies competing for a large number of keywords, so the price for these keywords is also very high. In most cases, you may also bring traffic through bidding, but you cannot make profits, because you spend more money on each click than you earn on it.

4. The pursuit of traffic rather than profit

For me, click to pay is to make money. It is good to increase the traffic, but if I cannot get a high return from it, why should I do this? To seek better sales, we can easily overspend each sale until we find that we have no profit at all. Therefore, we must remember that, for every profit, traffic is the second.

5. New Test MethodDiscard old idea

The new method is good. I spent a lot of time trying different things, but this is also the problem. If I can make a good profit in one way, I should continue and try to use it elsewhere, but I don't. I 've been trying new things and wasted my budget. Don't make any more mistakes like me. You need to find out which method is useful, and use it whenever you have the opportunity. New methods make it easier to spend your money.

6. Increase investment for plans with no benefits

This is another typical mistake. Sometimes an advertising plan is ineffective, and you will easily want to increase the unit price or the advertising fee that can be spent every day. You want higher spending or more traffic to solve this problem. Believe me, this will not work. If you find that a plan can only barely balance the balance of income and expenditure, you should lower the unit price and find another method that can make money, even if the keyword brings less traffic.

7. Don't pay attention to what can make money

This is a bit like the above 5th, but it is more universal. When you do business, you can easily spend money on the sale of lost money. Of course, you will also spend time on areas that are not quite profitable. Many of the users who make click payment are wasting both money and time. Some candidates do not have a good approach, some do not have the right language, and others spend too much time analyzing data, but do not want to expand their business.

8. Try to become the dominant digging too deep into one vertical in a region

When your pay-as-you-go ad spending continues to increase, you may find that you have achieved very good results in the competition for a certain word, and you can't help but want to continue your efforts, fortunately, it is possible to become a leader in this region. Of course, there is nothing wrong with this idea, but the higher your position, the more you will spend. For example, in a region where you are competing, you may find keywords with low query volume, low price, but good results. If you are competing for a popular term, the price you pay for each click is 5-10 times that of these terms, so that your lowest profit cannot be guaranteed. It is easier to grasp keywords with low query volume but low profits in multiple regions than to keep popular keywords in a single region. It also gives more results if you want to become dominant.

9. Enter a new competitive area or advertisement Platform too quickly

When you want to increase website traffic in a new way, spend some time researching and trying it out in a certain range. I have made such a mistake, and I have never thought about how much I will pay, so I will immediately invest my money in a new field of competition. I have also enabled new advertising channels, and I have not tried which method is most effective on those different platforms before. The final result is that I spent a lot of money in vain. If I could spend some time experimenting, I wouldn't let myself get so much of it.

10. Focus on keyword queries rather than your own sales performance

The last point is also important. I once focused my work on the traffic that the keywords can bring, rather than the sales work itself. For example, the keyword "Paris Hilton" can bring many visitors to your website, but if your website sells handbags, the word "Paris Hilton handbags" will bring you more purposeful visitors and potential customers. Of course, an active salesperson does not want to give up the traffic that the keyword "Paris Hilton" can bring, but competition cannot fully use all your budget, some of the visitors who use this word are just looking for gossip about "Paris Hilton". These people may not buy your handbags.

I have summarized 10 points. I hope these will help you avoid making mistakes I have made when making click-paid advertisements. I suggest you look at this from time to time when making a bid and check your business to avoid possible errors.