Understand, your app life, do not understand, die!

recently some developers, start-up companies and I viyi88, consulting some about their own app things. The most likely question is: "How does my app promote the addition of downloads?" "and vowed to say that your app is doing very well, just don't know why the download is so low." Although it is a freelance job, but not every day, so please do not have to send after 12 o'clock in the morning, seek brother to rest.

At the same time, I also found that these are simply obvious problems for some developers, entrepreneurs, it seems very difficult to summarize the solution of the problem. So I feel I want to build an app circle of certainty, because the network and vision is the key to success, sometimes even if you try to Chibevan times, is futile, because the method is not correct.

First, logo and name are your software's life gate

The first goodwill, is built on the logo, the name hypothesis is very creative, but also to attract users. Why there will be "love at first sight", rather than "two see loving", this is the initial emotional feeling. In social situations, you also know that assuming that you have a bad first impression on someone, then you have to spend a lot of time trying to change the idea later to subvert yourself. But on the Internet, users will not give you too much time, perhaps less than a second, scan the app list, see a good logo click to see. Of course, the software name can "Forget Wensengyi" the best, or take a strange name is also good, you all understand.

Second, the download volume is not important, retention is the most important
10,000 downloads per day seven days after 1% and daily download 5,000 retention 10%, who do you choose? Well, let's say you're not trying to download a show that's been turned on, and it should be wise to choose another one. Large downloads are an advantage, but they do not bring the stock to your app. The inflow is important, assuming that the outflow is too large, the stock is almost none, so there is no point. and improve the retention rate is the way to improve the stock, how to improve the retention rate, brother small revealed that the retention rate and product design.

Third, comments than you spend money to promote the important
What is word of mouth? Is the good comment more is the word-of-mouth (Lu Xun said: ' There is no word of mouth, people said more, it became a reputation. ' Well, it doesn't seem right. Although there is a feedback function, you may really care about the user feedback, brush the user's comments every day, in fact this is not necessary. Experience is limited, or pay more attention to some bad comments, praise on the silent bear on the good.
So you will say, there is no use of praise, users download sometimes do not look at the praise at all. Well, this is your ability problem. Praise is the affirmation of your product, in fact, improve the retention rate can use the comments, let the developers use your app to see other people's comments. If you don't understand what I'm looking for, it's a quick addition to the app-building community.
Comments are word of mouth, focus on comments, and focus on app life.

Brother is thinking about building app circles, absorbing app-related products, technology, marketing of cattle, the same time there are big guy, VC settled together to discuss sharing. Interested in being able to contact me viyi88.

Brother 1988
Viyi88,app Product Promotion Marketing real-combat coach. Many other dry articles push, can pay attention to the public number Vjiazhi, do not miss the brother no matter what a little dry.

Understand, your app life, do not understand, die!