Video marketing: After uploading the video, we focus on adjusting these 5 factors

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Every video, it's your gold salesman.

This is the first one I wrote. the Video Marketing Original article

instead of searching for ten years, it is better to spend a year studying, to earn 9 years of high salary!

Data analysis and optimization adjustment are key to video marketing.

Many people think that after uploading the video on the big Gaocheng, and began to wait for customers to actively find the door.

In fact, we have to adjust and optimize their content, as well as the new video marketing methods to test, to help us better do the video content, optimize the video title, video cover, etc., improve video Ctr.

after the video is uploaded, there 2 things we need to do every day,

First: Analyze peer video data

Second piece: Analyze Your own video data

When you analyze your videos and your peers ' videos every day, it's easy to take control of the key aspects of video marketing and gradually refine them so that we can be more relaxed.

In fact, regardless of the analysis of their own video or analysis of peer video, the factors to be analyzed are the same.

Section 1: Analyze video polls

Section 2: Analysis keywords

Section 3: Analyzing video content

Section 4: Analyzing video Rankings

Section 5: Analysis of the release frequency

The above factors, after we upload the video basically every day to analyze, so you will understand their shortcomings, understand the advantages of peers, and finally for their own use.

Section 1: Analyze video polls

Video voting refers to video commentary, video playback volume, video top stepping, video subscription ...

Video voting has a very big impact on rankings, so the first thing to look at is the video voting parameters.

We will be more analysis of peer video voting, the later focus on the analysis of their own video voting, only in this way to find out where they and others in the end.

For example, peer video playback is very high, and you are only hundreds of, or even very low, at this time you have to think of various ways to improve video playback, can be promoted in the circle of friends, in the promotion of various sites, to the community promotion, through comparison, find out their shortcomings, find a better solution.

For example, to see the video of the peer to the video platform, the same video on the different platform of the volume, comments on how, how to top, which platform video voting is relatively high, which is relatively low, the current video release How long, his play volume is probably how much, must record down, and find the reason.

These video polls, in the early days to find a time to observe the analysis, and then adjust their own video voting, do not let go of every detail, especially the first 10 pages of each video platform to observe the video, so you can find the law.

When the video voting analysis, and then to analyze the key words, at this time you will pay attention to which key words play volume, comments more, top tread more, suddenly can find the law, see more, will be more clear.

Section 2: Analysis keywords

Keywords in video marketing is a very high frequency of a concept, really is very critical, we upload every video is related to keywords, such as video title, Video introduction, video tags are set separately, here is the key words.

Key words of the role of a search, a ranking, a click, the light has to search and ranking is not possible, if the video is only ranked, for us is not significant, because our ranking is to let customers click to watch our video, to achieve the best drainage effect.

So, when we optimize the title of the video, you do not just consider the search, considering the rankings, more importantly, considering the click, but the beginning is not aware of these, only through constant analysis of why others do better than you, and then through their own testing and time of the polishing, we will do better.

For example, look at other people's video title how each word is written, the order is how to arrange, you read the title after the feeling of what, over time you will be aware of their problems.

Including others focus on the optimization of which keywords, which keywords easier to rank, you will subconsciously adjust to compensate for their shortcomings.

Some large flow of keywords, small flow of keywords through such an analysis, you will be very clear how to adjust the next, as long as the overall direction of the key words grasp, in fact, the details are very simple.

Section 3: Analyzing video content

When the keyword analysis, followed by the analysis of video content, video content not only determines the drainage effect, more importantly, the decision of the customer actively find the door, can quickly deal with him.

Therefore, the video content must be paid attention to, look at how other people's video is made, how their video structure is arranged, after you read their video content what feeling, is the desire to buy, or do not want to see, through such an analysis, you can compare their own video content to do how, When you do the next video content, you can clearly adjust the content.

At this point you can also analyze which video content can be welcomed by users, including the video content and video title of the relationship between video content and play volume, comment, the relationship between the top, through such a batch of analysis can also be clearly aware.

Other people have the advantage you can learn, for their own use, including other people's video watermark is how to add, video watermark is how to design, you read after the feeling, can reflect.

Section 4: Analyzing video Rankings

The video content is analyzed, and then the video rankings are analyzed.

Through the search keywords to view the video rankings, you can see everyone in the optimization of the same keyword, but finally you will find that the video rankings are different, and the ranking of the daily order is not the same, at this time you will deliberately every day to search to see the rules of the change in video rankings, through video playback, video reviews, video top-stepping, Video release time, as well as comprehensive analysis of video content, can determine what content, which keywords easy to rank, the general analysis of a week time can be seen, and then start testing and adjustment.

In the analysis of the same time, you will also analyze which video cover is more attractive, you will gradually refer to other people's cover to design their own cover.

Including the video platform has a recent release, comprehensive rankings, the length of time rankings, platform rankings will be deliberately clicked and analyzed.

Section 5: Analysis of the release frequency

after the video ranking analysis, then the focus is to analyze the frequency of peer release video, the number of videos released each day, at what point, how often to publish a video, and a few video accounts published, through continuous 7 days of analysis, immediately clear the method of peer operation, and then adjust, for their own use.

including the same keyword search, the first 3 pages of video content a total of several counterparts to operate, has been operating for a long time, can find out.

above 5 factors to focus on analysis and adjustment, every detail should be done in place.

We will continue to share tomorrow, please watch.

Interactive Communication : You are in the operation of video marketing have encountered what problems, welcome message!

I am Chensongsong,6 years of video marketing combat operations experience, a daily original video marketing articles/videos.

This article is from the "Chensongsong Video Marketing" blog, make sure to keep this source http://chensongsong.blog.51cto.com/12760984/1932017

Video marketing: After uploading the video, we focus on adjusting these 5 factors