Web page optimization Strategy

Web site optimization, that is, the Web page optimization is the program, content, sections, layout and other aspects of the optimization of the adjustment, so that it is suitable for search engine retrieval, to meet the index of search engine rankings, so that in search engine retrieval of the ranking to enhance the search engine marketing to enhance the effectiveness of the site's product-related keywords can have a good Make the site more easily indexed by search engines, improve user experience and conversion rate to create value. The following mainly from the site code, tags, text and other aspects to tell the site's page optimization.

　　Site Refactoring

Site refactoring can make the maintenance cost of the site lower, run better, and follow the design of HTML structured standards, separating the actual content of the site pages from the format they render. Simply put, all the fonts, styles and other forms are written in Div+css Way, CSS in a separate file, JavaScript is also placed in a separate file, HTML only text content. Anything that can be called using external files, the use of external file calls, can not appear, as far as possible, in the body, all text-based, do not appear CSS code.

The advantage of this is that the HTML file code is streamlined, the file is smaller, the search engine in the index site page, you can better index and identify the content of the site information, and can accurately crawl the content of the page body.

　　Meta tag optimization

For meta tags, the main title, description, keywords three places, the rest of the META tag does not add to nothing. In terms of importance, title occupies an important position in page optimization.

The title tag tells users and search engines what the theme of a particular page is. <title> tags are usually placed in the

With regard to title writing, the title tag should accurately describe the content of the page, using a short, but descriptive title tag-short title can also contain rich information. If the title is too long, the search engine will only show some of its content in the search results. Try not to accumulate too many keywords, if it is a long title, can contain keywords 1-2 times, and keywords do not rely on too close.

Description Description tags provide a general description of the page, the title of the page may be composed of some words and phrases, and the page's description meta tag is often composed of one or two statements or paragraphs. If a word in the page summary appears in the user's query, then the word will be highlighted, and if the description tag is good, you can increase the page click-through rate.

About Description's writing, description tags accurately summarize the content of the page, each page should create a different description tag, to avoid all pages or a lot of Web pages using the same description tags.

Keywords keyword tags, for page optimization, the importance of the previous, or even a saying is, keywords tag has been useless, but even if the search engine has not been keywords into account, write a keywords tag may have some effect, But keywords inside do not stack too many keywords, otherwise it may backfire, write 4, 5 key words can.

　　Heading Label Optimization

Heading tags (h tags) are often used to present the structure of a Web page to a user. There are six kinds of H tags in the HTML language, from the most important <H1> to

Since H tags usually make some text larger than normal text, it's easier for the user to see the importance of the text, and a variety of gradient-sized H tags can create a hierarchical structure for the content of the site, making it easier for users to navigate the site.

For the optimization of the page content page, should moderate the use of H tags, from the General page of writing, the title of the article should appear in the H1 tag, the small title appears on the H2 label.

　　ALT optimization

Picture optimization for the site page is also very important, all the pictures have an alt attribute, for the image optimization is mainly for the optimization of this property, the optimization of the ALT attribute of the picture can make the image search engine can better understand the picture.

Because the search engine is difficult to read pictures, in general writing, you need to add the image, the alt tag annotation. Of course, the image of the understanding, the surrounding text also plays a role, when the picture for some reason can not be displayed, the system will display the ALT attribute specified text.

The alt attribute should be written with a short but descriptive alt text that, when used as a link, must provide ALT text, which will greatly help the search engine to better understand the page it is linked to.

　　Link Anchor text optimization

Anchor text is a link can be clicked on the text, it is usually placed in the anchor tag a label in the middle, the anchor text main role is to describe the link page of some cases, the better the anchor text, the more users browse the site, the easier the search engine can easily understand the page content linked to.

The correct wording of anchor text is to use short descriptive text, avoid using text unrelated to the theme of the target page, and avoid long anchor text that can be implemented with a long sentence or a short essay.

　　Keyword optimization

The layout of the key words, the most important position is the beginning, especially the first paragraph at the beginning of the 50-150 words, need to include a keyword, and then in the middle of the text, there are 2-3 times keywords or synonyms, the end of the article, also contains a key word on it.

In the layout of keywords, there is also a concept of keyword density. Keyword density (Keyword Density) is also called the keyword frequency (Keyword Frequency), which is used to measure the total number of occurrences of a keyword on a webpage and the proportion of other text, generally expressed as a percentage. Relative to the total number of words in the page, the higher the frequency of keywords appear, then the keyword density will be greater. For example, if a page has 100 characters, and the keyword itself is two characters and 5 times in it, you can say that the keyword density is 10%. It is generally believed that the keyword density of the page should remain between 2% and 8%.

Many search engines use keyword density as one of their ranking algorithm considerations, and each search engine has a set of different mathematical formulas for keyword density. Reasonable keyword density allows you to get a higher ranking position, the density is too large, to play the opposite effect.

Keyword density sometimes affects the ranking of keywords, and it is not recommended to take extreme approaches to increase keyword density. A reasonable target keyword density can be optimized by focusing on some long tail keywords. Long tail keyword (long Tail Keyword) refers to the site of non-target keywords but also can bring search traffic keywords. The long tail keyword is characterized by a longer, often 2-3-word composition, or even a phrase. Through the long Tail keyword mining tool can find many long tail keywords, the words organized into the article, you can do not improve the keyword density, but also improve the weight of keywords in the page.

In the text, to the natural writing around the key words, do not blunt the need to optimize the keywords directly into the article. In the article, try to use the keyword synonyms, synonyms.

　　Content optimization

For web sites, providing high-quality, user-friendly content is probably the most important part of any discussion. Users can easily tell whether the content provided by the site is high-quality, and they are willing to use a variety of social networks to recommend good sites to their friends, which will also improve the site in the user and search engine reputation, which is inseparable from high-quality content.

But unfortunately, writing high-quality content is not easy, in addition to having excellent knowledge of professional skills, the author also has a first-class language organization ability, and sufficient time, but for high-quality content writing also has a certain regularity, the main rules include:

1, writing easy to read, easy to read content, organized content, clear paragraphs, so that readers can clearly understand the content of the beginning and logic, to avoid a large number of different topics on the same page, but there is no segmentation, identification and hierarchy.

2, to provide original, unique novel content, do not imitate or even copy other people's content. The original content not only attracts more users, but also can attract more repeat customers. and the search engine for original content recognition ability is also more and more high.

Web page optimization Strategy