Website Business Plan "operator"

According to the current company resources and the second half of the development plan, XX website, micro-BO based on the establishment of the operation Promotion plan, aimed at increasing the XX website, Weibo users, seize the network market, increase the exposure rate of resources, and make XX website, Weibo can support mutual progress, and strive to achieve the desired results as soon as possible.

I. site positioning and promotion station project

1. Location of XX website

XX website positioning is the industry of Intelligent Products website, users can make the latest intelligent product understanding in our website, including the latest intelligent product information at home and abroad, the evaluation of intelligent products, site user groups located in technology companies, intelligent products enthusiasts, general intelligent products use customers, mass intelligent products focus on users.

2, promotion station positioning

Site positioning as with other enterprise resources (information network, Weibo, mobile phone station) with each other, to provide load-bearing platform for each project, and digestion of traffic, guide the flow, the content of the website and the popularity of the amassing, but also to consider the overall marketing of the website and the role of traditional marketing support. That is, the combination of site content production and marketing and integration of the method to enrich the site, to attract and solidify a larger user base, to build a "all people to the spread of all" network platform, to other enterprise resources to form an advantage to supplement.

3. Promotion Station Project Overview

Since the beginning of 3 months after the market demand research, project analysis, project requirements analysis combined with the enterprise existing resources to deploy the site plan, I believe that after a period of time operation, this website can become a unique resource for enterprises, with strong network market competitiveness, the company's network further development of great significance.

Four,XX website and promotion station target

1, the initial target of the site is set,1. number of visits to the website, 2. number of registered users of the site, 3. website to reach the brand influence, 4. the ranking of the site.

2, the extension station time node expected target

(1) To effectively integrate existing existing resources of the company through this website.

(2) Use of site rankings to expand influence

(3) Attracting traffic through search engine rankings and effectively using traffic to complement other resources in the enterprise

(4) Completion of the Intelligent Home Network platform system construction (including the overall structure of the website, Information network, Weibo, and other system development), improve the platform function

(5) Use of platform content, promote the company's own research and development products

(6) Focus on the network platform functions and benefits of income generation, and strive to achieve network platform project revenue generation.

3. Development period of extension station

Promotion station is a process from scratch, planning programs need to cooperate with this process to start, each stage needs to accomplish the goal is not the same, so in the project input-output has a certain stage, in order to better achieve the site's goals and plans, according to the actual situation divided into three stages

Development Cycle Summary Table
Project objectives	Time consuming	Main tasks
Material Preparation Period	3 weeks	Website construction, content entry, reserve on-line content
Trial Operation period	4 weeks	Through the trial operation of running-in promotion program, measuring site objectives
Formal operation of the first phase	3 months	Implement expected site metrics by time node

V. Website promotion Plan

Promotion plan is divided into the following aspects: 1, keyword search, the site of the article News title set keywords, the article to adjust the density of keywords, get a good ranking. Or make a bid, directly appear in the Search engine promotion interface. 2, traditional soft-text promotion, the use of microblogging, blog, forum bar paste Irrigation and other ways to promote, original or pseudo-original soft article to the Web site in search engine to improve. But it takes a person to do it, and one or two people are hard to get results. 3, in other users of large-volume sites to advertise, or link exchange. 4, using QQ and SNS website to promote. 5, question-and-answer website, encyclopedia, classified information and even video sites to promote.

The promotion plan needs the personnel execution, or the capital investment, can achieve the expected effect.

VI. cooperation plan and promotion station process

1. Website Cooperation Program

A large part of the site users will come from the Evaluation Section, the plan to seek manufacturers or to apply for evaluation products, products received after writing evaluation articles, and then add some reprint evaluation article enrich the plate. And some small and medium-sized complementary sites to exchange links and advertising cooperation. Cooperate with the submitting website of the navigation website. Collaborate with the evaluation Group to send the evaluation articles to our website.

2, the promotion station realizes the flowchart

(This picture does not show —————— Bibibi)

Vii. Matching needs

1. Website Demand

The update and release of the website requires the cooperation of the Copywriting department, including the translation of foreign news, and the promotion of the writing of soft text. Site management and traffic monitoring need to cooperate with the technical department. It also requires the collaboration of the art department. Requirements need a domain name, after all, do not small promotion station or self-occupied station, is the industry station, a basic domain name or should have.

2. Demand of the extension station

The first stage work needs with the procedure, the design art, the editing position to complete the website structure as well as the content fills, the second stage needs with the editor to complete the website maintenance, the third stage needs with the design art, the editing cooperation completes the website independent topic.

Website Business Plan "operator"