Website optimization does not equal search engine optimization seo

For SEO believe that network marketing people basically know this noun, English is all called Search engine optimization, Chinese is generally called search engine optimization, also some called search engine positioning (search engine positioning) and search engine rankings ( Search engine Ranking), in short, SEO is in the baidu,google,yahoo,msn and so on the major search engines to obtain a comparison of the natural ranking of the techniques and strategies.

At present, search engine optimization has become an important means for many enterprises to carry out search engine marketing, and search engine marketing has become the most important part of the promotion of Enterprise website, that is, how to make their own web site by the mainstream search engine, and then get a higher natural rankings, is the Enterprise website promotion must use means.

However, many enterprise websites through the hard SEO after getting a better ranking, search engine brings a good flow, but "why not inquire?" The site's PV value is very low ", what is the reason for this, one of the main reasons is that Search engine optimization (SEO) is equivalent to the site optimization. So, what is site optimization? Site optimization refers to the site function, site structure, Web page layout and content of the key elements of the rationalization of the design, so that the function of the site and the form of performance to achieve optimal results.

Specifically, the site optimization mainly includes three aspects of optimization: first, based on user experience (friendly) site optimization, the second is based on search engine site optimization, third, based on the site Code site optimization.

User Experience site optimization is to allow users to visit your site has a good mood, such as page style prominent, clear navigation, high content quality and so on, that is, standing in the customer's perspective of human design;

Website code optimization is mainly to improve the code quality, speed up code execution speed, and strive to open the site faster. such as the processing of large pictures and how the interface to achieve static and so on.

and search engine optimization is SEO.

Therefore, we can imagine, when the customer through the search engine (your SEO results) Click on your website address, but half a day your site can not open or not fully display content (site code optimization), then the customer will wait for a long time, estimated that impatient has closed your Web page to click Other site link address. Fortunately, how to open the site more timely, but if the site is not attractive, the column is not clear, the content of poor quality, the customer looked for a long time did not find what he wanted to find (user experience) then the customer may not want to continue to look down, also close your page. Then the real purpose of my website marketing will not be realized.

Therefore, search engine optimization is only a part of the site optimization, only the site optimization comprehensive, website marketing purposes such as brand promotion, sales promotion, online sales can only be achieved, only SEO is far from enough.

Website optimization does not equal search engine optimization seo