Website keywords how to choose

In the recent SEO salon, a lot of partners on the site key how to choose to say a lot of their own key, today Wai-wai SEO also come and everyone said I say "site keyword how to choose" a little insight.

to choose the keywords related to our website

For an enterprise, the chosen keywords must of course be related to their products or services. This does not need Wei-wei Seo more say, have common sense people know. Because if the use of the content of the site is not related to keywords, users even through keyword search and access to the site, your product will not be interested, take a look at your site and left. Live there are many sites aimed at some of the hot but not related to the site content of the word, although it can lead to larger traffic, but also users will be deceived and offensive to your site, and will not be interested in your products, so there is no traffic but there is no sales and what use? And these are cheating means, Your site may be blocked by search engine penalties at any time, ultimately without a taste.

to stand on the user's point of view
The keyword chosen must be the word or phrase that the user will use to search for. Or think: If I were a customer or a search engine user: "How would I search?" And every time a customer comes to you, ask what keyword he's searching for. For example, for a business, because too familiar with their own industry and their products, in the choice of keywords, it is easy to assume that some keywords are users will search, but the real user thinking and business is not necessarily the same. For example, some technology-specific words, ordinary customers may be very unfamiliar, and will not use it to search, but the people who sell products think these words are very important. So to stand in the user's perspective to choose keywords.

to select a specific keyword
Many people prefer to choose broad keywords, such as: mobile phones, real estate, hotels, flowers, computers, advertising, tourism and so too broad keyword competitiveness is very large, the above keywords to the top 10 or Top 20, its cost is probably hundreds of thousands of or even millions. In addition, although many broad keywords have a lot of traffic, but does not mean that you can bring many customers, if you are not to build traffic-based site, then please remember that traffic is not equal to the customer, there is a keyword in the middle of the customer conversion rate. Because the purpose of the general search for such words is unclear. Search for the phone, is his purpose is to buy a mobile phone? That's hard to tell! So the flow of this word is very poor target, the possibility of conversion to order is very low, so that such a broad keyword is inefficient. Therefore, when choosing keywords to avoid the broad meaning of general words as the main keyword, but according to your business or product types, as far as possible to select specific words.

Select keywords to target regions rather than national
If the company's customers are not yet involved in the country or other areas, then you absolutely no need to upgrade your competitive environment, unless you want to enhance your brand, but most customers through the search engine is to find the actual customer-oriented rather than choose Brand-based!

refer to competitor sites to select keywords
Our goal is to find a relatively large number of searches at the same time competition is small keywords, in order to achieve the highest performance.

Keywords Competition degree has the following measures:

The top right corner of the search results lists the total number of related pages returned by a keyword that roughly reflects the number of pages associated with this keyword, and these pages are your competitors. However, it is important to note that the total number of pages can only be consulted, sometimes the number of pages is very small, but the competition is fierce; sometimes the number of pages, but because the search keyword is too broad, but no real business value, this word no matter from the optimization point of view and competitive angle competition is not fierce.

Implement SEO optimization and timely feedback adjustment
After we have identified the target keyword, it is necessary to implement a careful and careful SEO optimization process, while monitoring the site in all aspects of the situation. Usually, the more difficult the word, the longer it takes. In the process of optimization, adjust the SEO strategy according to the change of the situation. At the same time can study the advantages and disadvantages of the competitor SEO and resources, their advantages and resources into their own use, the disadvantage is our opportunity, and strive to do it and catch up.

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Website keywords how to choose