Website included in the network promotion

Locate your company, your product, your target consumer, and then use the following promotion methods.

1. Locate your target customer base.

2. Analyze your target customer base.

3, to eradicate the above positioning analysis, choose the promotion method suitable for your site, the promotion method is not the more the better, but the more appropriate, the better, concentrate on a good thing than to cast a net will be more.

4, the budget needs to use the cost, probably can get the effect.

5, according to statistical data, analysis of your choice of promotion is correct, the promotion method to the customer cost-effective, which is for you more accurate choice of the most appropriate promotion method.

6, continue to focus on newNetwork PromotionModel out and add to the use!

First, the general promotion method
1, about the exchange of links
2, about the forum post promotion
3, aboutInstant MessagingPromote.
4. About e-mail promotion
5, about blog promotion
6, aboutSearch Engine Promotion
7. About joiningURL StationPromote

Second: The use of several novelNetwork PromotionWay

1, using Baidu know,Baidu Encyclopedia、Search and searchAsk IT andYahoo Knowledge Halland other services to promote

2, the use of recruitment in the name of promotion

3, the use of marriage dating site promotion

4. UseNetwork Soft textPromote

5, the use of the release of work tasks to promote

6. UseBlog CirclePromotion
① Blog Traffic
Optimization of ② Keywords
Improvement of ③PR value

Third: The use of event marketing to promote the definition of event marketing: Event marketing means through the planning of people, things, scenery, things and other content through the promotion of the impact of social events, arouse people's interest and concern, in order to improve publicity, enhance the image, the event-based, planning and promotion  A means and a way. Four: The use of viral marketing to promote viral marketing definition: viral marketing refers to the initiator of the initial product information to the user, and then rely on the user's spontaneous word-of-mouth propaganda, because of his principle and the spread of the virus test, called viral marketing in economics, is a more advanced and extremely effective method of network marketing.

A successful viral marketing strategy should include the following elements:

1. Complimentary products or services

2. Allow others to spread effortlessly

3, can easily by the small bigger

4. Use common motives and behaviors of people

5. Use existing communication network

6, the use of other people's resources

Five: About the network pay advertising promotion current network payment promotion method can be summed up in the following three kinds:

① Web site or industry website print media advertising, which is what we usually see Flash, GIF image banner ads.

② to Baidu, Google and other representative of the search engine bidding ranking services, this way is more common in small and medium-sized enterprises.

③ The Advertising Alliance service, a brand new trading platform, which is represented by Ali's mother and billion, they introduce the concept of "advertising is a commodity", so that the advertisement is presented in the trading market for the first time as a commodity, so that buyers (advertisers) and sellers (publishers) can easily find each other.

Six, using QQ group to do marketing there are several ways

1, one-to-one mode this feeling is the most tired, but wide coverage, adhere to the effect is good;

2. Group Chat mode

3, e-mail mass mailing focus on the title, too much spam, so many people are reluctant to view the mail. 

Learning Essentials

1. 1

   1: search engine Promotion method

   Search engine promotion refers to the method of Web site promotion by using Web tools such as search engine, category catalogue and online retrieval information function. Because the basic form of search engine can be divided into web Spider-Type search engine (called search engine) and the search engine based on manual classification directory (for short), so the form of search engine promotion is also based on search engine method and classification based on the method, the former includes search engine optimization, keyword advertising, Fixed rankings, content-based advertising and many other forms, while the latter is mainly in the category of categories suitable for website login. With the further development of the search engine form, there are some other forms of search engines, but most of them are based on these two forms. Search engine Promotion method can be divided into a variety of different forms, common are: Login free classification directory, login paid classification directory, search engine optimization, keyword ads, keyword bidding rankings, Web content positioning ads. From the current trend of development, search engine in the network marketing status is still important, and by more and more enterprises, the way search engine marketing is constantly evolving, so should be based on the changes in the environment to choose Search engine marketing appropriate way.

2. 2

   2: Resource Cooperation Promotion method

   Through the website Exchange link, the Exchange advertisement, the content cooperation, the user resources cooperation and so on, in has the similar target website realizes mutually promotes the goal, among them the most commonly used resources cooperation way is the website link strategy, uses the website traffic cooperation among the partners to promote each other.   Each enterprise website can have its own resources, this resource can be expressed as a certain amount of visits, registered user information, valuable content and functions, network advertising space, and the use of the site's resources and partners to cooperate to achieve resource sharing, and jointly expand the purpose of income. In these forms of resource cooperation, the exchange of links is the simplest form of cooperation, survey shows that the new site is one of the effective way to promote. Exchanging links or reciprocal links is a simple form of cooperation between websites with certain complementary advantages, that is, placing the logo or website name of the other website on their own website and setting up the hyperlink of the other website, so that users can find their own website from the cooperative website and reach the goal of promoting each other. The role of exchange links is mainly in several aspects: Access volume, increase the user's impression when browsing, increase the advantage in the search engine rankings, increase the credibility of visitors through the recommendation of the Cooperative website. Exchange links also have a deeper meaning than whether you can achieve a direct effect, in general, each site is inclined to link the value of the other sites, so access to other sites link also means that the partner and a domain of similar sites recognized.
4. 3

   3: Information dissemination method

   The site promotion information published in other potential users may visit the site, the use of the user's access to information on these sites for the purpose of promoting the site, applicable to these information published on the website including the online yellow pages, classified ads, forums, blog sites, supply and demand information platform, industry website. Information publishing is one of the most popular methods for free website promotion.
5. 4

   4:. The method of network advertisement promotion

   Network advertising is one of the commonly used network marketing strategy, in the network brand, product promotion, website promotion and other aspects have obvious role. The common forms of online advertising include: banner ads, keyword ads, classified ads, sponsored ads, e-mail ads and so on. Banner advertising relies on the media is a Web page, keyword advertising is a form of search engine marketing, email advertising is a license to email marketing, it can be seen that network advertising itself does not exist independently, need to be combined with a variety of network tools to achieve the function of information transmission, it can also be considered that Network advertising exists in various network marketing tools, but the specific forms of expression are different. The Network Advertising user site promotion, with the choice of wide range of network media, various forms, strong applicability, timely delivery and other advantages, suitable for the initial release of the site and the operating period of any stage.

6. 5

   5: shortcut URL promotion method  

   That is, the rational use of network real name, generic URLs and other similar keywords website shortcut access to achieve the method of website promotion. Fast URLs use natural language and site URL to establish their correspondence, which is accustomed to the use of Chinese users, provides great convenience, users only need to input than English URLs to more easily remember the shortcut URL can visit the site, with their own mother tongue or other simple vocabulary for the site "replace" a better memory, More easily reflect the brand image of the Web site, such as the choice of business name or trademark, the main product name as a Chinese web site, which can greatly compensate for the English web site is not easy to promote the shortcomings, because in the promotion of the site has a certain value. With the increase of the number of quick URLs, the user data of these shortcuts can also be equivalent to a search engine, so that when the user uses a keyword to search, even if the Chinese URL registered with a website is not consistent, there is also the opportunity to be discovered by the user.

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Website included in the network promotion