Website startups must pursue commercial traffic

One of the benefits of working on transnational Internet is that you can feel the Chinese internet from a higher and broader perspective. My personal experience is: the same business model, the same uidesign, and the same products, in Japan, the conversion rate is as high as 80% (that is, 80% of Japanese netizens who come to this website will produce further purchases), and 60% in the United States, while 15% in China (that is, 85% are boring people, that is, ineffective clicks, there is no purchase behavior, just look ). People often say that China's e-commerce market is not mature and you do not have personal experience. You do not understand the meaning and meaning of this sentence. In addition, over 60% Internet users in Europe and America and Japan will actively click internet advertisements that are known to be advertisements, but less than 10% of Internet users in China.
Therefore, each industry has its own nature. The essence of the e-commerce industry is the conversion rate (that is, the proportion of people who come to your website to further convert to consumption ). I have worked in the online recruitment industry. I deeply know that the quantity of submitted resumes is the essence of the recruitment website industry, while 90% of online recruitment professionals only focus on the volume of views and the number of resumes registered. 9 of the top 10 recruitment websites do not know the accurate number of submitted resumes on their websites every day. The success of an e-commerce company's marketing, technology, and product development can be achieved only by keeping a close eye on the user conversion rate and trying to improve the "conversion rate, just as the only number pursued by the operation of a recruitment website can be focused on the "resume delivery ".

The nature of the search industry will be transferred from entertainment traffic to commercial traffic. The following news shows that yahoo China will avoid the competition for comprehensive traffic and transfer will only pursue commercial traffic, which may suffer losses in the short term, two years later, you will feel the power of yahoo China:
Yahoo has integrated all the traffic from Taobao, Alibaba and its partners' Koubei networks under the Alibaba Group into Yahoo's search traffic, so that Yahoo search can fully cover the search user groups with strong consumption ability and purchase intention. Shopping search has been launched.
Not long ago, Google launched comprehensive business-level cooperation with the community website Tianya to increase traffic. The industry has also reported that Baidu wants to invest in Youku in disguise in the form of an advertisement for equity, and does not rule out the possibility of further acquisitions. As Google's market share in China declines, traffic has become an imminent problem. Google's investment in Tianya can undoubtedly increase the traffic volume in the short term.

In November 2007, Yahoo established a way to attract new enterprise customers and stabilize existing enterprise customers by increasing the commercial traffic of search engines, enhancing the search marketing promotion effect, and improving customer satisfaction, the enterprise strategy that promotes the popularization of search marketing applications. Yahoo's integration of Taobao, Alibaba and Koubei network traffic is considered an important measure for Yahoo search to increase commercial traffic.
Over the past few days, questions such as invalid clicks and click fraud have been confusing the next development of search companies. According to industry insiders, in addition to click fraud, Baidu's non-commercial traffic is too large, resulting in a high proportion of unintentional clicks, which is the main cause of its high ineffective clicks. According to a recent survey by the Chinese market research group, nearly 1/3 of Baidu's search content is related to MP3, that is to say, a large proportion of Internet users using Baidu are entertainment needs rather than consumption needs. At the same time, the survey also showed that Baidu's Internet users are mostly young people with low consumption power. It is precisely these netizens who have created a large number of unintentional clicks when using search engines, however, these clicks do not have any value for enterprise customers. They only waste the company's advertising fees.