What is the impact of small programs on the mobile app market?

The impact on the entrepreneurial choice

People used to do internet business, to do Web site, to do mobile internet business, to do the App, the previous years of entrepreneurship, we have to do from the media, now start a business, perhaps the first thing to do is a small program. In the next period of time, the number of people doing small programs, fewer people to do the app, this is bound to be a new venture in the future wind.

The impact on the talent structure

The advent of the app, triggered a lot of Android iOS Development Program Ape Learning craze, since the advent of the media, led to a large number of media people's self-media entrepreneurship, and the emergence of small programs, will inevitably lead to the front-end HTML5 learning craze.

The impact on the distribution market

In the app era, the cost of promoting distribution accounts for a large portion of the app's operating costs, and with the introduction of small programs, the application market is no longer the only distribution channel, and distribution is bound to become the next wave of distribution.

The dominance of small programs and apps depends on the user's acceptance

For users, they don't care if they're using small programs or apps, and they're more concerned about which way to operate more easily, which apps don't occupy the phone's memory, which apps are more fun to open, and which apps are more likely to open on the phone's desktop.

These require participants to consider from a product perspective which features are more appropriate to innovate on a small program, and which features need to be implemented with an app. Even developers need to invest more in small programs and app testing to ensure a user experience.

From another level, the team's optimization of the small program determines whether the future of the small program can be comparable to the APP, if the team finally defined the small program to meet the user's psychological expectations, solve the APP's many short boards, so that the majority of users are more willing to use small programs to replace the use of the app , thus winning the reputation of the user, then the path of the small program will not be too far away.

Therefore, whether the team can work with participants to create a small program ecosystem that meets the user's psychological expectations is key to determining the dominance of small programs and apps in the future market.

The dominance of small programs and apps depends on maximizing the advantage resources

First of all, with the best user conditions in the country, a platform with 846 million active users, gathering almost all of China's population, the average number of open times and the length of use can not be exceeded.

Now, not only is China's largest social network platform, but also China's largest media aggregation platform. These are the platform advantages that all opponents can not match and are hard to surpass.

Second, the development trajectory of these years, the first step is to attract all users to the past, the second step is to all the content to attract the past, the third step will be all the services are attracted to the past, such a close to the perfect ecosystem, it is difficult to imagine that the participants have any reason to reject such participation.

Therefore, the team if the user advantage and content advantages and user stickiness fully combined, the participants embrace the enthusiasm of the small program is bound to be high, small programs and apps to contend not to say notch above, is at least equal.

Small program can challenge app depends on applet open program

App is a relatively mature application pattern that has been developed for 6 of years, and the applet is a newly born new Thing, theapp has been stereotyped, and the applet has more innovative thinking than the previous H5 application or light application.

Applet is not the previous H5 application, but embedded in the local application, it does not appear to be installed, in fact, the user will be added to the inside of the "localization", in the experience will be on the Web app, under the native app.

More importantly, users and developers are more attractive than any other browser or even big browser add up, users can complete social, reading, consumption, payment and other things in one, the developer will actively participate in this ecosystem for users to develop, and eventually formed a virtuous positive cycle.

So how do we innovate in thinking and technology, and how will the future evolve? This question does not have a clear answer at present, at least the current small program is not open enough, there are many variables in the future, which interfaces the team will open in the future, and how it will evolve in the future, which also requires us to give the team more time to improve and upgrade, the team's openness to the small program determines its impact or even replace The time process of the app.

What is the impact of small programs on the mobile app market?