What is the heart of the future of social networking sites

Have done Community products

Social models are actually divided into several links:

1. Contribution topic: This, Weibo and friends circle, to self-identity-based, will contribute to the entrance to do not only strong, but also the shortest path, and the required text is very little, even can be a picture (no need), the cost of the topic contribution is to the lowest; In contrast, BBS is not, generally speaking, BBS needs to look for categories, and then step by post, and BBS relatively, mainly for the long-text design, so the cost of a single contribution is high, resulting in information flow rate is slow.

fast fish eat slow fish, the effect is very obvious in Community products;
Even if the same BBS, the updated fast section and newer slow section than, the popularity of aggregation efficiency refers to a number of levels.

2. Achievements (contributors): Generally speaking, friends and Weibo, when someone comments or praise, will be very strong to be notified, thereby greatly improving the opening rate, bring active, and BBS generally, do not open the ability to reply to the notification, a small part of the mail to reach the contributors, this path is completely GE dozen cows ah.

The sense of accomplishment is slower, there will be thresholds, more than this threshold, the active contribution rate continues to decrease, forming a negative loop.

3. Get update push (browser, participant): Friends Circle and Weibo, when there is updated information, will be displayed in the single-line event flow, but also through a strong entry way to let users flat to get updates (micro-blog text chain hint or the top tip of the Circle of Friends); BBS List page Similarly, But still relatively a layer of the first page plate list; Discuz before the hot post module, in fact, is to take the path more flat, but this experience due to the lack of the topic of "focus sense" and appear chicken ribs

It is also worth mentioning that the mobile side of the life cycle of Weibo and the circle of Friends has been extended a lot of time; Android and Apple push mechanisms make it very low-cost for users to get information, but BBS patterns are rare and poorly designed on mobile.

4. Build influence (Establish contact): The influence of Weibo and the relationship between the circle of friends is obvious, stable, but BBS is a generalization, to the topic rather than people-centered, high connection costs means that the contribution of the influence of the accumulation of explicit sense of achievement is also poor, so Weibo and friends circle easier to establish links, and BBS is difficult.

People are the main body of content, and from social systems, attention to human efficiency is higher than the efficiency of the content itself.

In short, the new media, such as Weibo and friends, can be summarized as follows, compared to the advantages of BBS:

1. More content to contribute
2. Low cost of contribution
3. Fast and high sense of accomplishment
4. Get Updates Fast
5. Contributors are more likely to be motivated

But BBS also has the advantage:

1. The topic is clear, purely

This is obviously similar to the microblog and the circle of friends, such a big lump of unrelated information can not be compared
If a BBS in a field to dig deep enough content, this content itself will become a benchmark, in this sense, it is more suitable for expert users in a direction of directional mining

2. Truly active users are very professional users

High cost is sometimes a filter, some really professional users are not too care for this kind of trouble, for example, he would be happy to write a long article on how the specific particles of PM2.5, or LOL in the various detailed skills

These real Daniel can bring real valuable information, which is almost impossible to find in Weibo and in a circle of friends.
Relying on these Daniel, the organization of online and offline activities, through three-dimensional angle to spread the image of Daniel, relatively more advantages, more emboldened.

I really can't understand it, see how it's done.
Haha, turned a circle to find, know is the most in line with the evolutionary direction of BBS.