What is the impact of the 404 error page on the website?

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Baidu Webmaster platform on the 404 error page published views, a lot of webmasters are blind, because they think the optimization is outside the chain, do not pay attention to the station, resulting in what is not understand what is 404 error page, skilled webmaster all know, 404 pages face The site is very important, that is to consider the user experience degree, Also considered the spider's normal crawl, many new webmasters do not understand the 404 error page, do not understand what will bring the benefits of the site?

Get a new station habit, is to do 301 points, 404 error page, 404 error page on the site has any impact, will give the site what benefits? Since the Baidu Webmaster platform May 3 published on the site 404 error page Views, let a lot of owners understand the 404 page, Before a lot of webmasters on 404 pages are not more than to pay attention to, do not understand the 404 error page will have any impact on the site, on this issue, small series analysis of their own views.

Learn about the 404 error page, start with its basics, and learn what benefits it will bring to your site.

First, what is the 404 error page

404 error means that the point of the page does not exist, or the original URL is invalid, when some articles published, and deleted, will also cause dead links, which are unavoidable, if the webmaster in the site to do 404, even if the dead link, when the user clicked, the original page can not be accessed, the server received the request, will return a 404 status code, plus 404, you can return a 404 error page, you can go to the homepage of the website, reduce the bounce rate of the site.

Second, 404 error page will affect the site

Some time ago about the outside chain cheat Baidu Webmaster made a view, yesterday about the site 404 error page also made a unique view, originally 404 pages facing the site is a great advantage, when the site is instilled spam information, these garbage information is disposed of in time, the site has certain advantages, The site will return a 404 error page, to avoid the impact of the search engine on the site is not good, if the site did not do 404 pages, will let the content page of the site to save, when clicked on this page, the page is dead link or content has been deleted, the user experience is not good.

Webmaster Lee just on the site how to do 404 error page instructions, if the site does not have 404 pages, will be the impact of the site? No 404 page, when the user accidentally lost the URL, it will be a wrong URL, users need to new input, the site's bounce rate increased, for spiders, When spiders crawl, the site appears dead links, spiders will skip, to the site a bad influence on the site's inclusion and rankings have a certain impact. The trust of the search engine on the website is also greatly reduced.

Site does not have 404 error page, the impact on the site so big, webmaster in the station, to consider the next 404 error page, improve user experience, search engine friendliness of the site.

What is the impact of the 404 error page on the website?