Now the development of the app is the trend of the times, but also a lot of enterprise problems. Now let's talk about some of the problems with app operations.
1, the basic operation: the normal maintenance of the products of the most daily, most common work, such as app package in the major application market submission upload, such as Android channel, including Baidu mobile phone assistant, 360 assistant, Application Bao, etc., there are new products such as the first.
2, user operation: Responsible for the maintenance of users, expand the number of users, enhance the user's activity. How to convert the new users into active users, which has a lot of factors, such as the user's needs and problems have not been met and resolved, this should be collected at any time, summed up and analysis of user feedback, so as to make good use of data analysis, such as the next day retention, 7th retained, the monthly data trends to analyze the change of user churn , promote channel operation to optimize channel quality, optimize product direction, and guide the optimization of product experience through the key process conversion rate during user use. For the silent user or the lost user (such as already unloading users), if you want to convert to active users may really be a little thought, find the reason, you can through the app's push message, send mail to the registered mailbox, to register the phone to send text messages. However, the method is only means, the core is the means of carrying content, content can not attract customers, may not only play a role, and may even lead to unnecessary loss.
3, content operation: Refers to the production, presentation and dissemination of product content. Simply speaking, it is through originality, recommendation, integration and other forms presented to the user, and promote the dissemination of content. All said content for the king, SEO inside So said, here is no exception, content is the core of consumer consumption, a good product can continue to maintain vitality is mainly reflected with this, good products can stimulate the active transmission of users, thereby bringing high-quality users. There are several principles for content operations, such as the choice of topics, the style and tone of content sustainability, and the updating of strategies that allow users to develop their habits, and also to reiterate the importance of data attention.
4, activity operation: As the name implies, is based on the planning, landing activity-based operations, and responsible for the results, such as demand and target planning activities, through data analysis to monitor the effectiveness of the activity and appropriate adjustment activities, thereby enhancing the KPI, to achieve the promotion of the product Operation role. Activity operations are different from content operations in that content operations tend to be more long-term, while active operations tend to be more short-term results.
To do any kind of operation, the first thing is to make clear what you want to achieve, especially for activity operations. Because there is no purpose, there is no judgment indicator, and therefore do not know that their activities do not count success. So before planning the event, ask yourself who the target group is and what is the purpose of the operation? What kind of effect do you want to achieve? Therefore, creative activities planning is necessary, if the user is not interested, you plan how many activities, the effect is very small, so when an activity has a creative, purpose and expected goals, you can write a complete campaign plan, for example, our activities title, copy, activity, activities, prizes, etc. All of these are designed to be attractive, so that you can maximize your results. such as Durex's advertising is very classic.
5, channel operation: This is the main means of pulling new, through business cooperation, product cooperation, channel cooperation and other ways to promote the product and output, now the CP more and more need technical work, usually to exclude the face, will sell Meng can play treasure, wide network of people, wide channels, enliven the hands of the resources left quality channels, ASO, keyword optimization, Pay, change, convert all to play.
6, in addition to doing these operations, a good tool can make the work more effective. Shareinstall has achieved a nearly 100% personalized installation success rate in app personalization, and is a great tool to improve the user experience of the app for the first time, and is invaluable for almost all app marketing. In turn, Shareinstall's personalized installation allows users to skip steps when installing the app, and its application scenarios can be very rich, such as app-free invitation code installation, app installation after the scene (automatically add friends, automatic subscription, automatic binding information, automatic registration login, etc.), Its essence is to carry the parameters of the app installation, greatly improve the user experience for the first time, make it easier for users to install the app and better experience the core business of the app, so as to improve the user's installation rate and enhance the purpose of business stickiness! Remove User manual Fill
While helping the app to optimize the installation process, Shareinstall can also make accurate statistics on the effect of the installation, its Advanced app-free channel statistics technology, the app marketing effect monitoring is very accurate (almost 100% accuracy), and eliminate the hassle of Android hand-hitting channel packs and storage packages, making statistics tens of thousands or even more of the promotion channels easier.
Shareinstall will continue to improve this feature in the future, making it easier for app developers to promote.
What the app should do in terms of operations
