What to look for in app promotion

summary : In app promotion, we've learned about the app promotion channel app data indicator app How to improve the impact Span style= "FONT-SIZE:18PX; Background-color:rgb (242,242,242) ". So is there a floss in these points?

Data

In the promotion, can correctly reflect an app's survival status is the data. Through the data you can find quality channels, learn about the time period of the promotion outbreak, understand what the product content should be adjusted.

At the beginning of the product promotion, the Promoter will initially select some channels to promote, and the data (download volume, activation amount, etc.) will be feedback out which channel brought more high-quality results. By analyzing these data, you can find better channels. Download volume, monthly income, the ratio of views and downloads represents the level of attractiveness of your app, the ratio of downloads to paid users represents the ability to absorb gold, the user retention rate represents the quality of the product, and the average user cycle helps you to improve the product content, The analysis of the user's in-app activities can help you optimize the functionality of your product, and you will be able to roll out activities during the peak hours of user activity.

New Media

New media promotion is a way to test the ability to promote the team. Do not think that the new media promotion is only to find micro-broad v forwarding, the new media to do is actually creative marketing.

New media promotion is about innovative content and a wide range of media channels. For example, about a hand tour, the promotion team planned an event for propaganda, the event is the content of the show (with narrative illustrations in the form of more easily disseminated), promotion personnel in order to make the product more widely spread to find a few micro-broad v forwarding, through a number of media propaganda, Find the network of the Navy to paste the forum to discuss the topic. This whole process is just a new media spread. In the planning, the promoter must have a keen sense of smell in the market, to do the timely adjustment of emergencies, there are a number of preparatory programs to deal with the various situations that may arise.

Market adjustment

The meaning of market adjustment is to use the promotion method flexibly. Do not hang a tree, some kind of promotion method at some stage is successful, but there is no guarantee that this promotion method is always successful.

Assuming that the app has a good effect on a channel, do you need to continue to follow up on this channel or move on to more promotional channels? The answer is to follow up, you need to put more publicity on this channel to get more users, then analyze the characteristics of this channel (including user characteristics), and finally find similar channels.

app Promotion is a certain law can be followed, groping your product survival law, understand in what stage of the product should do what kind of preparation, understand the meaning of abnormal data and then make promotion adjustment. the market will change, the way to promote the need for flexible application, a rib team can never survive long.

What to look for in app promotion