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With more and more users now using mobile devices to access the Internet, companies can also tap into potential users from the mobile app side and want to design a mobile app, what are some of the issues we need to consider?
First of all, we should first confirm the enterprise's mobile Internet strategic objectives is what? Why do you want to do it, and what are your target groups? What are the requirements? What is the relationship with business objectives? For example, the dissemination of corporate branding, introduction and dissemination of products, the establishment of consumer interaction channels, optimize internal efficiency and so on.
Secondly, for the mobile strategy, choose the appropriate technology strategy and platform for the specific scenario. Is it a local (native) App? Mobile Web App? Hybrid App (html5+ native code)?
design principles to meet the increase in visual pleasure, improve the comfort of use, while improving software identification, focus on the relationship with the PC side, but also need to increase the use of surprise, attention to the details of the software expression, enhance the user's sense of privacy and customization.
In the interface design style definition, from the visual effects mainly for users to convey information to retain the overall tone of the product, the target population. such as the same instant messaging products, and QQ for different product goals, user goals, for users to show different effects. In the color of the choice for the user to provide black, green, white three main color collocation, in the layout for the user to provide a stable, reliable experience, more in line with the more mature users; QQ in the choice of color is light blue, light gray, white and so on three kinds of main colors, in the layout of the lively characteristics, so more in line with
Although the mobile app is more important to the function, but also to meet the needs of users visually, so using tools such as PS to beautify the page, adjust.
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