Where is the road? On the road of real estate transformation under the wave of mobile internet

According to the 2014 China Mobile internet Industry depth report, the wave of mobile internet will transform five traditional industries, namely tourism, real estate, automobile, finance and health care. These five industries can stand out, mainly because they meet the four key elements of the industry transformation in the era of mobile Internet:

①B2C model, with a large user base, with long tail value;

② provide non-standard products (products + services);

③ market space is large;

④ current low efficiency, user pain point more.

In the five traditional industries, tourism and real estate will be the first to erupt.

Real estate as a traditional industry, but also the domestic pillar industry, each change, for the domestic economic impact, important, almost every few years China's real estate has a total fluctuation, the last time five years ago in 2008, coincides with the international financial crisis, and this time, Is the country for the real estate industry macro-control policy, whether it is to cancel the mortgage concessions, limited purchase, limited loans, are hoping that prices can go slowly, the impact of regulation has been shown: one or two-line city house price stability fine-tuning, and three or four-line cities, especially the larger supply of cities, housing prices have declined.

Today we talk about the development of the real estate industry in the internet era, recently advocated "2014 is the real estate Internet," The theory is rampant, in the face of the real estate market is not optimistic, many real estate sites have changed to do channels, the internet is really a panacea for real estate?

The current market for the definition of Internet real estate is "developers and secondary agents through online advertising to attract users, in the sales process to form a line to the drainage of the line." In fact, this is only the initial stage of Internet real estate, the future of the Internet will penetrate into real estate development, sales, property of all aspects, more space lies in the intelligent community.

In other words, the smart community is a potential explosive spot for Internet real estate.

China has experienced the golden decade of Real Estate development, has accumulated a large quantity of households, but the existing business model of real estate has not been the value of these households to develop, using the internet thinking of the traditional property reform, can break out a according new market. From 2000 to 2014, the new commercial housing accumulation reached 7.04 billion square meters, if according to 32.91 square meters per capita calculation, a total of 214 million users. As a result of community-based services including property, hydro-coal and a number of daily living expenses, so according to a single user contribution of 1000 yuan/year, the penetration rate of 50%, the annual market size reached 107 billion yuan.

Once the intelligent community platform is built, it will not only promote the real estate business model upgrade, but also help the real estate sales. Specifically, through the intelligent Community internal services can upgrade the current traditional properties, to create intelligent property management platform, and then into the intelligent home management, smart home and other fields, so as to penetrate into the real estate development process, more in line with the needs of the consumer housing will stimulate real estate sales. External services can create a one-stop life service solution in the community, forming a closed loop based on the last kilometer of the community, integrating the surrounding merchant through the intelligent Community platform, thus stimulating the sale and leasing of commercial real estate.

Early this year, Vanke in the real estate industry is highly concerned about the combination of the Internet and real estate, and developed its own service products "Live Here", the road to embrace the Internet in depth.

Vanke mobile App "Live Here" the main users for Vanke owners, household groups, through the "Live here" to create a convenient property services, community exchanges and business District service platform. based on the K2 BPM platform, this mobile app opens up a new way for homeowners to play with the mobile internet and revitalize the value of their owners, and is also a test water for creating a smart community.

At the end of the year, predict at least 300,000 users to install the app.

It has these features →

※ Take a shot .

Tap to share new community, neighborhood interaction 0 distance.

※ House

Warranty, complaints, check parcel post, attentive service, easy to enjoy.

※ Property Toolbox

Community announcements, hotspots, rental, everything.

※ Visitor Pass

Original "door" concept: Shake a mobile phone to open the door, guests visit, no worries.

※ Activities

Meet the neighbors and start here.

Background introduction

Vanke, 2005 began to use K2 2003,2013 year upgrade to K2 BPM4.6, so far, a total of more than 6,000 approval process, more than 60 subsidiaries, more than 20,000 employees in use. More than 200,000 process instances per month, up to a day to launch more than 50,000 tributaries, with SAP, Kingdee EAS, Mingyuan systems, PDC core systems, knowledge, financial sharing systems such as integration.

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Where is the road? On the road of real estate transformation under the wave of mobile internet