Why does Apple occupy 92% of the smartphone's profit?

Source: Internet
Author: User

Why Apple can take advantage of smartphones 92% profit, solid lubrication takes you into the apple production of small details
October 17, 2014 IPHONE6 listed, hundreds of millions of fruit powder lined up to wait for the arrival of the apple, when the fruit powder to get IPHONE6, it must have found that in addition to the mobile phone screen size has become larger, its surrounding more arc, whether it is the feel or beauty have a large increase.
IPHONE6 series in the market of the new models may be less than 20%, the Chinese market is more Xiaomi, Huawei and other domestic mobile phones occupy slowly, but when it comes to profits, there is no company can compete with Apple, some people may say that Apple sold expensive, but entirely because of the price of Apple and its performance? Take a look at some of the small details of Apple's production today to see how Apple is using high-tech solid lubricant coatings to improve the profitability of its products.
It is well known that the higher the rate of a product and the higher the production efficiency represents its profit margin, if the rate of production from 60% to 95% of the pass rate? How much will the profit margin increase? What if it's apple again?
In August 2014 IPHONE6 mass production, a well-known iphone OEM factory is responsible for IPHONE6 screen assembly, the normal process should be on the touch screen around a glue, on the cover plate coated with B-glue, after the mixing of AB glue and then adhered to the finished. But the production found IPHONE6 screen due to the reason of the radian, resulting in glue leakage, thus sticking mold, resulting in each mold must be manually used sandpaper and shovel to clean up, or it will cause the next batch of mobile phone pressure due to residual glue, so that the screen and the level of the cover plate is not 180°, In order to affect the normal use, in addition to the process of mold repair may also be damaged molds, resulting in mold needs to repair or even scrap, and the use of Mold release agent will cause mobile phone pollution, affecting the appearance of quality. The problem with the screen assembly was that Iphone6 's expected production was low at the time, and the passing rate was less than 70%, when it was even intended to fine-tune the design of the handset. But given the cycle, the team eventually decided to improve productivity and efficiency by tackling the mucosal problem. After several searches and attempts, the OEM factory finally used the solid lubricant coating of Shanghai Solid Lubricant Co., Ltd.---WS2 tungsten disulfide coating for release attempts.
First solid lubricant coating tungsten disulfide WS2 coating only 0.5 microns, fully in line with its precision, followed by 0.03 coefficient of friction, lubrication performance is very perfect, coupled with its molecular arrangement density is very high, so that the exclusion of AB adhesive, only need to be solid lubricant coating on the mold WS2 tungsten disulfide coating process, you can make mold a labor forever To solve the problem of adhesive. After the improvement of the solid lubricant coating process, IPHONE6 's screen production and assembly efficiency doubled, and the production pass rate increased to more than 95%. Thus greatly reducing the cost.
Science and technology to change life, with the development of science and technology, more and more technology is also used in production and life, the rational use of these technology products not only for the benefit of enterprises, but also has a good and positive effect on the development of enterprises. Solid lubricant coating is one of them, also hope that in the future more new technology can be used in production and life to facilitate the people, the benefit of the people.


Why does Apple occupy 92% of the smartphone's profit?

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