Why does China want to enter the HTML5 American market?

In the second half of 2014, HTML5 the fire in China. The individual uses it to carry out the media, spread the chicken soup, the advertising company relies on it for marketing, profit from it, and the advertising department of the big company, the new media department of the Enterprise, or the transformed media, use it for various types of communication.

In a short time, there are many H5 design tools in the country, most of which offer PowerPoint-like display templates, including simple sliding page effects. This type of H5 tool can meet the low-level design needs, such as the soul of chicken soup, by a specific audience can get strong communication, but it is difficult to translate into the actual benefits of the enterprise. So later China's H5 more focus on the scene, Micro official website, invitation letter, H5 game, add richer interactive elements and expand function, also means that the HTML5 design platform need to carry out a large area of upgrade.

HTML5 is the basic language, its future has many possibilities, not only in e-commerce, gaming, education, social and other segments of the development, but also in VR (virtual reality), AR (augmented reality) and other technologies to achieve breakthroughs. For example, Himalaya FM, the future through the implementation of the HTML5 live radio can be achieved? Of course. HTML5 is a "container" that is loaded with demand as a fundamental.

However, the H5 tool for business users is not a two-year pursuit of hot spots can be developed. The implementation of the H5 design platform covering event control, database background monitoring, screen setup adaptive and other advanced functions is very rare, and there are only ih5.cn at home, because it has a decade of interactive technical support behind it.

American Development HTML5 earlier, at the end of 2011 there was overheating. At that time, web animation giant Flash because of adaptability and security issues in the mobile side of the cold, HTML5 but because both rich features, but also to get the good support of mobile browser, so many people began to pay attention to this new Internet standards.

Apple's support for HTML5 is widely known, and Facebook launched its web app in 2012, daring to try to replace the native app with HTML5. But the HTML5 version of the Facebook response is not good, the page unresponsive, slow loading, many users are criticized, and soon offline. After HTML5 cold for a period of time, with the popularity of mobile internet, coupled with the gradual development of hardware and software equipment, Google Browser, YouTube and so on have been invested in HTML5 embrace. In December 2015, Adobe announced that the latest professional version of Flash was renamed Animate to become the HTML5 animation authoring tool, marking the end of an era.

Strictly speaking, the HTML5 standard is to rely on the United States to promote, but the United States H5 application is not as wide as China, HTM5 in the United States has also maintained a low heat. Why?

In fact, the rapid development of HTML5 in China is a well-placed person and. "Day" is China's gradual popularization of Wi-Fi and 4G, to provide a faster network environment. "Geography" is a perfect hardware and software equipment, 14 out of the iphone 5S, 6 and other HTML5 performance support for better mobile phones, support richer multimedia performance, but also this is suitable for sharing the page mobile social platform. "People and" how much with the current characteristics of China, mainly from two major aspects: first, the domestic industry is yearning to have commercial interests in the field of development, HTML5 is easy to spread the characteristics of the brand marketing opportunities; second, the Chinese people's work and life boundaries are vague, mobile devices are commonly used Office tools.

There are some differences between these two points and the United States. The United States also re-commerce, but the industry development is not like China, mainly by interest-driven. At first, HTML5 games in China by sharing the spread of popular, a decent HTML5 production costs million. The reason is very simple, this involves a team, to conceive, design, programming and debugging, done still have to run. H5 on the mobile side has a great advantage, the platform can reach the effect of viral transmission, which prompted more H5 production and dissemination, but also promote the development of domestic marketing-oriented H5 design platform.

On the other hand is culture. Chinese mobile phone replacement frequency is very high, and hardware equipment update is conducive to the support of HTML5. And the Chinese people are often confused about work and life, mobile phones, tablets is the channel for entertainment, but also an important mobile office tools. Americans are different, mobile phones are mainly communication tools, work more dependent on the computer. And the domestic corresponding WhatsApp, users all over the world, but the function is very simple, is the mobile phone address Book-based social chat software, no games, its image, video and link sharing function was just launched in April 2015. As a result, China has developed micro-commerce and micro-marketing, but the United States does not, it lacks the kind of mixed social and commercial soil.

Since the United States HTML5 the breadth of applications than China, the domestic H5 design platform in turn to enter the United States is possible? Now easy show has set up a company in Silicon Valley, the introduction of Overseas edition H5 template products, mainly for individual users. IH5 is also deploying overseas platforms to SaaS-based, primarily for business users. However, China's entry into the U.S. market there are some barriers, how and the United States Internet companies to seek cooperation, on social platforms to promote the spread of H5 Web pages, domestic companies are urgently needed to solve the problem.

Interesting things and a good interactive experience are available globally. China has been in the H5 of the spread of the United States one step ahead, the development of H5 design tools to gain the opportunity to enter the United States in the HTML5 market, the occupation of the United States HTML5 market, is not impossible.

Why does China want to enter the HTML5 American market?