Why invest in millions of operating sites for only one year?

I think writing articles to write some of their own experience will be more reliable. Why do you say that? Because it feels real. said that he has experienced before, in fact, is a memory, but I do not write the habit of memoirs, but I still hope to be able to invest millions of operating site this matter, with my current thinking to analyze, share this site why the operation failed!

Mistake the boss as a manager

I went to the internet company in September 2012 and the interview went well. A technical director and an operation director of the interview with me, when the interview is not a lot of questions, and now recalled, can only remember that the operation director at that time I filled out the resume table, and then repeated asked me: Your name Feng Dongyang, right? And then asked me: What is the most important SEO? I was responding to a seemingly user experience and site bounce rate. Finally, the boss also came out to ask me a few words, now vaguely only remember he asked me how many chains I can release every day. I did not think of the answer, more than 100!

The most impressive thing was that the technical director asked me, "which is the boss?" I looked around the house, but I took the Director of operations as my boss. I said with a smile, it should be the one who is the boss, right? I did not expect the technical director embarrassed to me pointed to a young man sitting opposite me, said he was young, because it looks like he and I age, but about 25 years old!

Site function not perfect team has begun to take shape

When I entered the company, I probably looked at more than 20 employees! The sales staff accounted for seven or eight. The technology department has two optimizations, two artists, a technical director, an operations director, and an editor. Plus the front desk, financial staff. There are about 20 of them. This is for the operation of a fledgling industry website said it is no small! The most important thing is to step into the company to look at the scale, than the general kind of dwelling in the community inside the Small network company pomp more! The whole office is about 500 square meters!

Start of the 2-month Operation website

We are operating a local talent site, then the various functional modules of the site, the operation of this piece has been planned, including the future profit model. The boss is very confident about the operation and has confidence in himself. It is said that the boss before is to do sales background, before also inspected a long time to decide to do operations personnel website! He thought it would be promising, because at the time, a few local talent sites have begun to show signs of decadence!

When I first started, I did all the work of writing pseudo-original articles outside the chain, just like many of the hard-pressed SEO. This persisted for two months, the good thing is Google PR value rose to 2. The bad thing is, Baidu weight is still 1, ranking still stop before! The flow is also little poor!

More importantly, the company has been operating in a negative state, light out! Each month calculates the staff salary together with the rent, the water and electricity expense, must be about 100,000! And the company has not been profitable at present! Sales staff began to worry, because the product is not perfect, even the basic service flow has not been clear, there are basic member functions are not perfect! Financial is very anxious, every month is to go out of silver, has not seen the hope of tomorrow. The boss is more anxious, has arrived at the point of sitting hard Ann. He's been arguing about the bidding, and the operations and technology disagree because most of the site's features can't be used!

Forced transfer of investment millions persisted for a year

Now recalled, as if the operation of the network this project, only persisted for 11 months or so, and as far as I know, the boss has smashed into more than 1 million, but Leng did not hear a water ring. I don't know what the boss is thinking at the end of the day, and I don't know if he's going to open a similar company and do similar projects. Anyway, by around November 2012, the boss transferred the company to another boss! Specific transfer situation I'm not sure about this. Of course, the focus of the event itself is not in this. Now I just want to share with you some of the reasons why I think this project has failed to operate:

1. Insufficient pre-inspection work, lack of overall grasp of the project

After coming to the company for some time, I couldn't help asking the technical Director Lao Yang (Yang Feng) about some of the company's situation, he said the boss before the project, said he inspected for a long time, also do the market research work, he thinks that this project can be very profitable!

Then I ask Lao Yang, is there any relevant data report? Lao Yang replied: did not see!!

I and Lao Yang at a dinner time, the idea is that perhaps the boss did not go into the market to do the survey, and its own lack of pre-judgment on the market environment ability! Before the operation of large-scale website related experience, I am still very puzzled, why, the company has been open for half a year, the operation director is in place!

2. The senior management of the company does not have Internet experience, blindly enter the market

The boss's family is said to be relatively solid, but it is clear that he is still relatively young, easy impulse. Say I have this problem at present, the mind is simple and easy to heat, work, a think to do! Also did not consider the consequences, only think of the more optimistic side, did not put the risk to imagine it! So, I think one of the reasons the project failed, the boss did not understand the current market situation, but also do not know some of the process of the site operation. He took it for granted that buying a mature talent system and then looking for a program to modify it can be used! But the truth is, it's a mature system, but, according to the director of operations, many of the features still need to be developed. This creates a waste of work time!

The boss does not have the Internet this piece of operating experience, I came before, it is said that the operation director has just come to the company soon, than I was only about one months ago! And before that, the company has been a muddle through the half-year long!

Operation of the planning ability is still possible, the profit point, the site columns are planned in place. But for the team to manage this piece, there are still some shortcomings! Overall speaking is the company's senior management or lack of experience!

3. The early profit model of the website is not clear

The boss originally wanted to build this site to use the Talent network merchants download resumes to collect fees. is to give you the company opened a member account, daily download 5 resumes is free, and then 5 will be charged, imitation of a network of people do! There is a number of business advertising to profit, and then there is our site function has an online agent function, is to allow candidates and recruitment units to use the camera for the interview, but this function is not completed! The development cycle is too long! Finally, there is no online! It's the middle of the death!

If the earlier way to profit, can really support the operation of the company? I think the pre-profit model is particularly unclear! Lack of detailed planning!

4. Improper operation of funds, a few months down the money has spent half

Do not know all open companies to do business bosses, there is no money for their own planning, anyway, the project's money, has already spent more than half of the previous period. It is said that the boss is to let others to develop a system, but later because of some contradictions (development price problem) halfway, the company did not cooperate! Boss no way, and later bought a mature talent network management system. Do not know why bought a personal version of the system, before so much money spent, why not add a few dollars to buy a business version of it? I just can't get through it!

5. Team building is not perfect

This question I am now consultation with Lao Yang, the day before yesterday we also went to dinner, in the meal we also chatted about this problem, we also agree that this project operation is too hasty! The boss knows too little about this piece! Including the company team management This piece is also too inexperienced! Pre-team composition to the late personnel matching, which wasted too much time!

End:

Some time ago, a person asked me, I have funds to run a training industry website, I asked him how much to invest? He said 1 million! That's why I'm writing this article. Maybe, most of the time we see other people running the site is very successful! Get a variety of investments, and finally Nima listed!! I have also thought, if the 1 million funds put in my hands, how should I operate? Is the recruiter developing the system or using mature? Would you set up a company first or set up a studio first? How are funds allocated?

Although the project failed to operate, but I still think the boss is very good, the most impressive thing is the national Day put seven days off, although the company did not profit, but still give each employee issued some gifts! So, feel this boss is also unique human-like!

So, no matter how, even if they have failed, we should still be strong and brave to go on, see some successful inspirational article may make your blood gushing, stirring! However, reading some failure-type articles will allow you to learn more!

This article by Feng Dongyang Original, reprint please indicate from Feng Dongyang blog http://fdyseo.com subscription number: a370415548