Why is it that most app entrepreneurs are difficult to survive?

App industry fire for 5 years, according to the current understanding of the situation, the beginning of increasingly less optimistic, more and more toward the direction of the downhill, from the research shows that the app life cycle on average only 10 months, 85% of users will be in 1 months to download the app from the phone, and to 5 months later, These applications have a retention rate of only 5%. In addition, on the Chinese app list, which occupies the first few mobile apps that are always bat-developed, 20% of apps grab 80% of the industry's revenue. This is the same as once the Sp,wap industry, from the bud to the hot, then from the hot to decline, and finally to shuffle. This is the law of China Mobile Internet development, looking back, every industry will not exceed 5 years, so that the app industry can not avoid such a desperate end.

Of course, the app and the past of the decline of the industry have a surprisingly similar, with the same rules, with the same decline reasons, which seems to be the fate of China Mobile Internet development. So, what causes the application of the decline, the author stands in the industry's perspective to analyze the reasons here.

1. Homogeneous app Serious

With the concept of mobile internet app in depth, and the advent of entrepreneurial tide, more and more homogeneous apps, for example, in the App Store, search for a reading app there are up to 30,000, a large number of homogeneous apps, indicating that entrepreneurs are rushing into the market, but also will aggravate the competitiveness of the industry, It will also carve up users ' markets. Such a situation has led to the vicious competition, to speed up the elimination of non-financial support of small and medium-sized entrepreneurs. It also poses a threat to some entrepreneurs who have to make their products better and experience better.

2. Counterfeit piracy is serious

Because of the problems of Android and domestic copyright issues, China's app has suffered very serious piracy and cottage problems, for example, in the Baidu Application Center search "Angry Birds" this game app, you will find an app search results have hundreds of, Plenty of pirated and fake apps flooded the app store. From the previous author's survey, many small and medium-sized entrepreneurs to develop the app, the fastest two days will be a cottage and piracy, if the cottage also need some technical content, piracy is more naked plunder the fruits of the work of entrepreneurs, through anti-compilation after the application of the app's icon, and add their own ads, Direct diversion of the legitimate app traffic, but also accelerate the death of the entrepreneur.

3.APP Factory mass production

The popularity of the app industry makes the factory of mass-production app rise, can quickly generate an app after transcoding a website or webpage directly, so the rise of the app factory makes the App store accumulate a lot of low-quality apps within a short period of time, such as the author has searched for a development company, Found it in an app store submitted 300 or so of the application, many applications are generated with the same program, these applications downloaded to the phone after installation, the experience is very poor, can only be said to be a web version of the app, but nonetheless, a lot of app interaction features, simply cannot be used. These shoddy applications are piled up in the app Store, reducing the experience of the store users, diverting traffic from the boutique app, and bringing immeasurable user churn to boutique apps and app stores.

4. Promotion difficulties

With the application channel centralization and the commercialization of the channel to accelerate, the app industry promotion price more transparent, app promotion more and more rely on the "money" way, to the location of money, pre-installed to money and so on, the lack of capital entrepreneurs in the development of the completion of the app, can only do some simple submission, only resigned. From the network data show, the current industry-wide app more than 3 million, including the daily update of the number of independent apps is 900,000, and an App Store home page promotion bit, up to more than 10, so, the high promotion funds, so that these apps deterred, many entrepreneurs app on-line, The initial funds are largely depleted, unable to complete the most important operations and promotions for a long period of time, so many apps sink deep into the App Store list and no one cares.

5. The entrepreneur is too impetuous

In addition to some of the industry's own reasons, there are some industry reasons, is a lot of entrepreneurs more impetuous, less understanding of the industry, many entrepreneurs have not been seriously investigated, entered the industry, after entering the team to find the problem, product problems, promotion of the problem ... And so many questions. Suddenly found that the product on-line is a problem, product promotion out is a bigger problem. These problems, after the real entry into the industry, only to find, so most of the entrepreneurs can not survive these difficulties, fell on the first gateway to start. The main reason, mainly because of the impetuous entrepreneurs caused.

6. Entrepreneurs too quick

Today's entrepreneurs are increasingly looking for an app that can be quickly turned on, including a variety of hidden buttons in the app's design, and a variety of businesses that require user pay, which allow most users to leave quickly. For example, once a channel of friends, in the circle of friends scold, a lot of push volume contains a lot of dark buckle. It can be seen that bosses need to be in the mood for cash. This quick-buck approach, like most entrepreneurs, has become the grave digger of its own apps, which not only harms the user, but also destroys the industry.

7. The industry's development trend dictates

With the development of the mobile Internet, the industry has gone through 5 years, the industry has begun to decline. The app market is saturated, and in the current era, if there is a new app, no one will ever be in favor. If there is no innovation, just to do a simple app, it is difficult to develop in this industry, and the direction of the app start-up is gradually moving toward a fine differentiation and specialization, such as the field of free and smart wearable, the app just as a link and has been, the line online service link up, in fact, sometimes leave the app, It can also be done with new product forms such as or H5. So the app is no longer an industry necessity, it's just a supplement, the app's functionality is gradually weakened, and more and more products are focused on the entity's products.

Of course, the app industry shuffle, is the trend of the market, many apps through the industry's baptism, will wash away the industry's bubble, wash away the impetuous entrepreneurs, wash away inferior products, finally can be retained in this industry, it must be a real customer satisfaction, satisfied with the market development of products, but also the real vitality of the product , of course, must also be a leading product.

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Why is it that most app entrepreneurs are difficult to survive?