Why the app needs a landing page

While most users search for our app in the App Store or the Android App Store, many users are looking for answers through traditional PC-based searches, according to the small app operations team. And in app marketing, in order to better convert the user to download or purchase, sometimes we will lead the user of the advertising link to the landing page.

The landing page is designed to be designed exactly as you want it to be, without being subject to the App Store's rules. So when designing a landing page, imagine the best and finest landing page possible.

So the question is, what should a good landing page include?

I. Specific and concise title

The title of the landing page does not have to be lengthy, meaning that the shortest copy tells the user what your app is for, and if the user does not know what your application can do, and does not know what your application can do to meet its needs, he may not be interested in your application.

The download link for the landing page is divided into three categories:

AppStore

Android download

Scan code Download

Landing page for the music desk app:

Music table-Watch the music, the latest and most clear MV is in your hands.

The title is in line with our brief requirements and a word on the role and advantages of the music platform app. When users see this title, they can clearly understand what the music desk is doing and what the core features are.

But the design of the landing page, the individual has a little opinion, who will tell me that the yellow small and irregular stripes really need? I was the first to see even the naughty little boy with a paint skin scribble a few strokes. Personal aesthetic personal opinion.

Second, the app landing page should include the title and micro-standard in the store

The goal is to make it easy for our potential users, and we don't have to change the app icon on our landing page ourselves to make it dangerous for users to guess whose game you are. It is also important to note that, in terms of color matching, it should have the same color scheme as the app icon in the store.

Compare the App Store title icon to the landing page for the Jane book app

Jane Book App Store app

Jane Book App landing page

From the two graphs above, we can see clearly that both the icon color and the caption use the same color scheme as the Pinterest in the store. In the download, but also for different users to take the domestic commonly used three ways, namely: Apple, Android, sweep code!

Three, the simple design and the content may have the big effect

In the app's Landing page design, it is not easy to confuse your users with too many colors and charts, and try to surround one or two strong images in white or monochrome space. On the first screen shown, we can provide a detailed introduction to the third screen of the second screen, based on the introduction of each feature that does not need to be provided here.

Let's see how simple the download page of the daily newspaper is:

Daily App landing page

The overall design does not use the complicated pattern background, but chooses the simple monochromatic color to foil the image existence, does the purpose, it is easier to let the user focus on the image content which you want to display to the user, but is not insignificant complex background.

As mentioned above, we can display more fine content on the second screen of the computer, so that interested users can fully understand more application sentiment when they scroll down. In this regard, the small part does not do a demonstration, interested in the people themselves can go online to see the competitor landing page, see how they generally do.

Four, the landing page is normal on the phone side

In fact, this is a commonplace topic, mobile Internet development today, users are now looking for answers, often will be on the phone to search, so if our application landing page must also ensure that the performance on the phone side. If you do well, you give the user a very good experience before the user has downloaded your app.

Today's Headlines landing page mobile display

Summarize:

The small part of this article is simple from four aspects of the application of the landing page needs attention, and finally need to emphasize that your landing page does not exaggerate some of the features of the application, or excessive emphasis on the features you do not have, so that users may be disappointed to leave you after the download, And it is possible that you will never download your app again.

Source: http://www.haitaoit.com (reproduced please specify the source)

Why the app needs a landing page