Will S8 be a turning point for Samsung Mobile?

May 18, 2017 at 8 o'clock, located in the Beijing suburb of the ancient North water town of the Great Wall Theater, under the witness of hundreds of media, Samsung released a new generation of flagship mobile phone Galaxy S8.

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This is the latest Samsung flagship product, its strategic significance for Samsung Mobile, naturally self-evident.

Fortunately, from the press conference site feedback, almost all the media gave the new flagship the same praise, and Samsung Electronics Mobile Communications Division President Gaodong true speech revealed the "We will never give up the Chinese market" tone, but also revealed that the product based on enough confidence.

For Samsung, after a series of market testing factors, it needs a product, brand, function, word of mouth and so on are enough to bear the Samsung mobile banner new products-and the current release of the Galaxy S8, is undoubtedly the best choice. And the new flagship, which is now at a critical moment, is no more than a big game, so that executives, developers and fans, including Gaodongjin, can have such confidence and strength.

Is Galaxy S8 just a phone?

The Galaxy S8 is very important to Samsung, Samsung and all media, users, industry friends almost fully understand this point.

This determines that the Galaxy S8 from the inception of the mission is not just a mobile phone, but rather a "change" the meaning of the new flagship product.

So the cost of the energy, money, time, resources, and so on, that Samsung has invested in this new flagship product, is obvious – in addition to its familiar design, culture, and functionality, the most notable feature of this Galaxy S8 is its almost universal and cutting-edge black-tech products.

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For example, after placing the Galaxy S8 on the Samsung Dex docking station, Galaxy S8 can become a PC and provide users with the same operating experience as a PC, enabling users to meet the needs of a seamless PC-to-mobile transition, such as the Galaxy The S8 is placed in a 1.5-metre non-flowing water, and the Galaxy S8 provides water-resistant properties up to 30 minutes. In these countless real-world cases, the Galaxy S8 product concept to the user can hardly be called "innovation", perhaps "approaching the limit" more appropriate.

Because this product is very good.

Hardware configuration has no need to say, software and system control experience is no longer a lot of ink, just in the office efficiency, security and other dimensions of the breakthrough, the performance of this galaxy S8 is enough to show that this is not only a mobile phone, Instead, it carries the Samsung mobile in the field of communication that distinguishes its nodes from the traditional mobile phone camp.

The other side of Galaxy S8: Outside the product, within the culture

Gaodongjin said Samsung will never abandon the Chinese market.

The power of these 4 characters is that Samsung's attitude towards China is not just a demand, but a recognition of the future. In the PPT of Gaodong's speech, the "localization" features of different Chinese elements make Samsung's "cognizance" more revealing--to achieve absolute victory in the Chinese market, relying solely on the physical characteristics of the product is not enough to make billions of Chinese consumers pay.

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Samsung has not lost its way in this regard.

"Samsung China" to become "China's Samsung" is the topic of Gaodongjin, he said that Samsung Electronics will be in the Chinese market for users to create a highly experienced and competitive products; then, in the ppt content of his speech, the Chinese element of the time is almost the courage of this galaxy S8 face the consumer. None of these signs and manifestations is revealing Samsung's efforts and treasures in the Chinese market.

This is also a glimpse of the cultural and product concepts that Galaxy S8 implies.

Full-surface manufacturing processes and costs are almost a direct factor in the productivity of the machine, but Samsung ultimately chooses the best user experience in this game of balancing benefits and experiences. Because for Chinese users, a good enough experience can induce the biggest buying wave, and Samsung Mobile based on the Chinese concept of the inheritance and belief, naturally regardless of the cost of the pursuit of the most comprehensive user experience.

A good product needs not only strong, but also the connotation, fortunately this time, the Galaxy S8 to do.

Galaxy S8 or a new benchmark for mobile phone industry

has been imitating, has never been surpassed.

Gaodongjin believes that Samsung has focused on innovation and cutting-edge technology in the past and decades, so this galaxy S8 also naturally embodies Samsung's heritage of innovation and is a truly flagship product that can represent the Samsung level. In addition, this product as expected in the hope of the new flagship, to a certain extent also represents the overall market demand dynamics, which means that the Galaxy S8 is currently launched a variety of black technology products, in the coming period or will become the focus of many handset manufacturers to emulate.

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Galaxy S8 pioneered the combination of black technology and physical products to build a more extreme performance flagship, which essentially determines that galaxy S8 is not just a mobile phone product, but a new life concept.

Judging from the current performance of Galaxy S8, it has done so.

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Will the

S8 be a turning point for Samsung Mobile?