So, what is the prospect of marketing? What do you have to pay attention to in the prophase? 1, understand the purpose of business marketing This is very important, if you do not know the purpose of marketing business, you may be made out of the program are diametrically opposed. Some enterprises are to make their services more convenient, some enterprises are to better promote their own products to obtain higher sales, when you understand the needs of good business, you can clearly choose to use the service number or subscription number, before we have some customers are registered when the subscription number, but found that they actually need a service number, Because the new registered subscription number can not be upgraded to the service number, so can only re-register, in case the previous number with the home official name, the new registration number in the name of the time will be very troublesome. Of course you can also open the two, but need to consider the division of two accounts, otherwise it will be self-disorderly. 2, analysis of peers or related accounts we found that many public account operators rarely pay attention to peer accounts, are concerned about from the media or some marketing accounts mainly, as if afraid to add a fan of their own loss of the same. Usually the peer is your best teacher, there are many things do not need to re-explore, even their successful operation mode, or the content layout directly copied back. Before I give the customer a plan to increase the amount of their industry-related accounts, to see them with the service number and subscription number of the situation, to know that they use the type of account more, those accounts of the marketing to do more mature, daily attention to their dynamic and operation of the way, the arrangement of activities and copywriting, after all, interlacing as Foster, It takes a lot of time to make an industry-specific plan, and if you don't have a decent competitor in that industry, you can focus on the big size of your industry. 3, operating account 1-2 months program is not like planning, planning is often estimated, the plan is to implement specific details of the content, including account operation of the work arrangement, Division of labor, daily tasks, activities and so on a lot of content, to do so detailed plan is to need some time to do information collection, Operating accounts are the best way to collect information. Because each kind of marketing channel operation Way are different, so can not completely according to the way of marketing before to do marketing, preferably first to the company's public account operation of 1-2 months, the marketing play and routines are generally well-acquainted with the way your plan has been roughly shaped. If you have no concept of marketing at all, you directly to the peer to do marketing the best account content directly copied, the operation of their own time to try, and then appropriate fine-tuning. 4, analysis of data and customers after 1-2 months, we can be based on the operation of this period of time to summarize, including the article reading volume and forwarding situation analysis, that type of article more attracted to the target group, customer feedback, customer interaction, and the level of activity participation and effectiveness analysis, This period of time to the company's business how much help evaluation and so on. Make a report of the relevant data, and then write a few lines to summarize each group of data., such as articles, such as reading volume and forwarding of a very high degree, you can properly consider the increase in this aspect of content publishing and so on. We firmly believe that a successful marketing approach, must make the brand and consumers are happy, are willing to profit from it.
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