Beautiful Xi ' An is a good time for new couples to marry, more and more new people to pursue a new and creative wedding form, which will choose Wedding Company to help decorate, but the emerging wedding companies continue to pour into the market, leading to increasing competition in the industry, the huge market how to achieve rapid development and growth. is a lot of wedding company bosses need to think about the problem! Xi ' an Connaught
Cocoa Network Company has more than 10 years of experience in network promotion, the company has a professional production team, has built a network platform for more than 100 wedding enterprises in the city. With this platform, we will discuss in detail how to build and promote the business management from the wedding company to the external network platform, from inside to outside, using the network
let enterprises never fail to achieve greater development.
I. Strengthen the internal management of wedding company
at present, the world has a lot of wedding business management software, the use of such software, can greatly improve the wedding company's internal management level. For example, some management software can include: Front desk reception, photo and video display, order management and non-sign tracking, dispatch orders management and tracking, member management, revenue management, inventory management, wedding anniversary reminders and back
visit records, customer surveys, statistical analysis, basic information settings, system settings and other functional modules, to achieve a perfect wedding service process control, save costs and time, improve customer satisfaction. The use of such software, on the one hand, can quickly improve the company's corporate image, such as guests to visit your company or you participate in the exhibition meeting you no longer need photo book, straight
on the computer to show you the company's professional services and products, to impress the guests, on the other hand, can effectively improve the level of enterprise management, the previous paper-based guest orders easy to lose, find inconvenient, often difficult to determine, how many customers have recently provided services and what services need to provide, etc. and use the software can query the relevant
in the end, the perfect business reporting function enables enterprises to view the business summary from various angles at any time, so that enterprises can use the resources at a glance.
second, the establishment of external marketing system
The external marketing system mentioned here mainly refers to the wedding company's network platform construction and external propaganda means, before the enterprise to straighten out the internal management, then need to through the enterprise's external marketing system for us to create more business opportunities to find our potential customers, form a sign.
1. Network Platform Construction
Network platform Construction, should be more from the perspective of marketing sites to consider, the establishment of a netizen and search engines are more like the site, can effectively improve the site's traffic and improve the site's customer conversion rate, so that more potential customers become your real customers. In fact, marketing-type website, simply said, is: Good search engine performance + good customer
experience.
2. Network Promotion Method
There are too many articles on the network promotion, how to apply so many promotional techniques to the local wedding industry, which may be the wedding company's concern, I think the Wedding company network promotion strategy is summed up as three key words: region, wedding, Region + wedding.
(1) Region: First understand the local well-known portals, women's web sites, forums or young people like the local site, through these sites are clear on these media what advertising bit, how the price is, what forms are free to promote, you can also find professional network companies to help enterprises do
(2) Wedding: Second understanding of the national well-known wedding or female portal site, including the National Integrated Portal marriage, marriage, wedding channel, so as to facilitate the development of new markets.
(3) region + wedding: Again is to understand the local influential wedding portal site, the local wedding portal focused on wedding and regional advantages, and its targeted crowd, is the local wedding business a very cost-effective network propaganda platform.
what are the specific promotional practices?
1. Forum Promotion 2. Portal/industry website Promotion 3. Blog Promotion 4. Baidu Interactive 5. Weibo promotion 6.QQ group promotion
in short, to use all the media resources: so that you can directly carry out advertising, the author here fragmented with you to discuss the new form of wedding Company's new marketing model, there may be some points of view is a defect, the idea is purely a point of view, we hope to play a little help, Hope that we can find a real fit for their own development path.
Xian Wedding Company Network Marketing Promotion method scheme
