Xiaomi's access to enhanced Internet marketing capabilities

Source: Internet
Author: User



Two dimensions of cooperation between two sides
1, the United States will fully access millet ecological products interconnection
before whether in the hand ring, camera and other hardware fields, or in the Michael, work together, 51Talk and other software or content areas, are around the millet intelligent ecological chain of investment, the purpose is clear but the project is more decentralized. And a stake in the United States, foris a strategic investment. It is reported that 
At present, the combination of millet and the United States, both sides already have a smart home from the ecological platform, hardware, software and network comprehensive coverage. Including the former MIUI, mobile phones, routers, televisions, tablets, hand rings, cameras, the latter's refrigerators, air conditioners, washing machines, many small appliances and so on.
Two companies have contact with the relevant investors revealed that the first beauty of the smart home appliances may be fully miui, access to Xiintelligent platform and content platform.
Second, the future of the United States products will be all network connectivity, through the router and other intelligent control terminal link, and through the app to achieve remote and intelligent control. This March, the US group unveiled its smart home strategy, including smart platform apps and 30 smart items. Even the source said that the United States of the app will be built-in  mobile phone, early to do through the i phone to control all the beauty of the home appliance products.
In addition, the two sides of the product agreement interconnection, and thus form a set of domestic users to cover the largest number of smart home standards (MIUI users in the year will exceed 100 million users, the United States more than 100 million users).
Domestic smart home Concept although speculation for many years, but has not been at the market level to achieve significant progress, one of the main reasons is the lack of unified domestic standards, and home users will not buy a single brand of home appliances, and household appliances enterprises themselves to promote the standards and difficult to obtain other corporate identity. This kind of intelligent platform concept of millet enterprises to build standards and products, in the realization of products, inter-enterprise interconnection, remote control, intelligent management and other aspects have a congenital advantage.
And the United States is currently home appliances enterprises in the largest e-commerce companies, the first three quarters of this year sales amounted to 6.2 billion yuan, is expected to sell 10 billion yuan this year. In line with the development of e-commerce logistics and distribution and after-sales service, the United States began to focus on the development of flagship stores, from the flagship store to complete e-commerce logistics and after-sales service. In 2014, the U.S. flagship store will reach 1800, planning 2015 will reach 3,000 and 4,000, covering most of China's three or four-class market and township market. The US-owned logistics is the last kilometer of the distribution of e-commerce logistics.
After sharing the online channel and the offline logistics service system, the two sides will share the big data value application together with the fans and members.
After the cooperation will stimulate the home appliances and mobile phone brands and the outside world Marriage or alliance
In combination with the above information, previously invested more in other hardware companies in the product and capital level, on the one hand through a single product explosion to rapidly increase sales, while at the capital level will generally require 20%-40% of the holding, without squeezing the enterprise to create a real team while the initiative to obtain future benefits. And the United States is a mature home appliance enterprises, 
Similarly, for the United States of the rival Haier, Gree, although Gree Dong Mingzhu to the United States of the millet marriage "is not optimistic", but smart home appliance enterprises become the next competition in the new battlefield, the United States to obtain millet in the soft power of the upgrade, will be a threat to Haier, gree. Although the smart home market is still in the crowded stage, but joint operations will be better than the single fight. The combination of MI will also spur more home appliance companies to seek a joint approach to confrontation.
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