". Mobile phone" Meet the mattress, the inventive to impress the user

March 6, a anthropological survey by Geßo Wissen of the German Journal of Science shows that people spend 24 years and 4 months of their lives sleeping in bed, a figure that exceeds one-third of the average human lifespan. With the quickening pace of modern social life and the increasing pressure of work, people rely more and more on high quality bedding and bedding to get high quality sleep. The well-known Simmons, is through the invention, production spring mattress and win the market and consumer recognition.
 
As the inventor of the spring mattress, "Simmons" has been a comfortable body sense and exquisite quality for the consumer's sleep escort. Even in the minds of many users, Simmons has become a synonym for mattresses. In a random sampling of the streets, most respondents think that Simmons is a comfortable spring mattress, which shows the influence of its brand name in the industry.
 
However, it is not enough to rely solely on quality products as the consumer age and media environment change. Today, the smartphone era, to mattress brands, must look for the mobile end of the marketing method to establish a strong brand reputation. Especially in the official micro, public number, direct number, micro-community and other mobile applications are relatively dispersed, mattress enterprises need an integrated means to promote the brand to mobile phone users.
 
in the domestic mattress manufacturers, Shanghai rain Flying Dream Mattress Co., Ltd. a creative, successfully registered in the industry influential "Simmons. Mobile phone", trying to use the so-called "mobile application of the unified portal" mobile domain name to achieve with the mobile phone end user connection.
 
In recent months, the popularity of ". Mobile phones" has attracted a lot of attention from businesses and mobile phone users, with the ". com" also officially approved by ICANN's top-level domain, but there is ". com" does not have the natural advantage.
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Mobile phone users in the traditional domain name input to the mobile phone, often appear page cotton, page player incompatible problems, so many users give up on the phone to enter the domain name. and ". Mobile" suffix is different, clear positioning so that users can be known at a glance for the development of mobile phone pages, greatly improve the page access rate. In addition, the ". Mobile" as a Chinese domain name advantage is also very obvious, not only more easily remembered, and the user input Chinese to operate more convenient, a change in the past need to switch to the English input method to access the page cumbersome.
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For example, mobile users who are interested in mattresses can enter "Simmons. Mobile" on their mobile phones very smoothly, and experience much better than the English domain name of equivalent characters. and the memory effect of domain name, also almost reached the instantaneous memory, the user sees once or input once, deeply remembers.
 
On the other hand, the great advantage of the ". Mobile phone" is the micro-portal application, which includes services that are available on the pageTaiwan will be mobile applications unified set together, this is the mobile domain name has been known as the "mobile application of the Unified portal" root cause. It is not difficult to infer that the Shanghai dream mattress is very likely to its official microblogging, micro-letter subscription number, service number, Baidu direct number and other applications to unify, put to "Simmons. Mobile". This will be able to form a "lead, move the whole body" marketing effect, subversion of the need to promote the different mobile application services separately, saving a lot of mobile promotion funds.
 
Shanghai rain Flying Dream Mattress with the "Simmons" in the industry's resounding influence, and then through the registration "Simmons. Mobile phone" to give full play to mobile domain name mobile end of the advantages of mobile phone users in the mattress potential consumer groups formed a precise positioning. From the development trend of mobile domain name, this has penetrated into all walks of life, I believe that in the near future, with the rapid growth of mobile internet, other industries outside the mattress will follow and skillfully use the mobile domain name, the lowest input in exchange for efficient return.